Events & trade fair experience 2022: Virtual trade fairs with SmartVenew – The direct route to your own virtual showroom

In the analog world, companies could hardly go past a showroom or trade fair stand if they wanted to clearly present their products to a target group. However, these methods are expensive, require a lot of effort and preparation time and are often difficult or impossible to reach for customers. However, digitalization has created tools that combine product presentation and customer experience in a unique, virtual way.

With the digital showroom you can also present your company, new products and highlights online in an impressive and interactive way.

But that's not all: your products can be linked in 3D. This means that every visitor can easily try out your products at home or in the office - in 3D in the browser, on the smartphone or tablet even in augmented reality and virtual reality.

More about it here:

• Virtual showrooms with Vuframe

In fact, technological developments have created completely new presentation options with which companies can display their product range in virtual showrooms - and this to visitors at any time and absolutely regardless of location. With SmartVenew, the IT developers at Vuframe have developed the appropriate digital solution with which users can easily design their own virtual exhibition space in order to invite their target group there.

Thanks to smart display technology, users can familiarize themselves with a provider's products and services in a realistic environment and view them in detail. The unique user experience is accompanied by complex 3D simulations with which users can interactively immerse themselves in the range. Tablets on which impressive AR and VR experiences can be realized with SmartVenew offer an additional enrichment.

At the heart of the concept is an immersive experience. This means that the user can determine their own visit – similar to a classic exhibition room or shop – by deciding which route they take through the product landscape. Like a shelf in a store, he can stop at any point to look at a detail, a solution or a product from all sides and to access further information. The interaction with the offer makes the tour an exciting and varied experience for users, which is why they deal with the presented offer in much more detail than would be the case with conventional digital tools.

In addition to creating an outstanding customer experience, the virtual showroom has other advantages. Unlike physical locations, it can be visited at any time and from any location. Once the digital presentation area has been opened, it is available indefinitely and can be quickly adjusted or expanded to include additional content if necessary - and this at comparatively low investment costs, which makes the virtual experience easily affordable for startups or small and medium-sized companies.

Liebherr Showroom – Demo

In addition, users do not need any special IT or even software knowledge to create their own virtual showroom. Companies can design the system intuitively by uploading 3D versions of the content into Vuframe's SmartVenew software. This converts data from all common 3D formats and creates an automatic visualization. And if you don't have your own 3D data, the IT service provider from Regensburg offers editable templates that can be used to create the exhibition space in no time.

The use of Vuframe software also ensures standardized processes, meaning changes can be made easily. Thanks to the automation integrated into the solution, the amount of manual work required is kept to a minimum, which further reduces costs and enables faster implementation.

SmartVenew™ is a smart, virtual 3D room that you can set up yourself online, fill with products and content and easily change and update at any time.

• Lead generation online

  e.g. via chatbot, contact form, “Call Me” button

• Virtual demonstration in digital conversation

  via Skype, Microsoft Teams, GoToMeeting, Zoom, etc.

• Send products as “virtual demonstrators”.

  via email, WhatsApp/messages, newsletter, etc.

More about it here:

• Virtual showrooms with Vuframe

Virtual customer communication with Vuframe technology – Image: Vuframe

In many cases, companies' online communication is designed like a one-way street in which advertising messages are sent to the target group without feedback. But with the help of AR and modern response channels, customer dialogues can be created much better, which is particularly important for products and applications that require explanation. Vuframe's virtual exhibition room makes exactly this possible through its high-resolution world of experience and multiple interaction options for users. The “wow” effect created ensures increased interest and a greater chance of contact from potential customers.

Similar to visiting a stationary showroom or a trade fair stand, interested parties also have the opportunity to take extensive information material home with the solution developed by Vuframe. The 3D simulation can easily be sent via email or messenger apps.

The digital product presentation is of course not only suitable for providing visitors to the virtual showroom with clear 3D animations and information. In addition, the innovative tool is ideal for lead generation. Especially in times of meaningless mass newsletters and confusing marketing campaigns, the virtual exhibition room is a USP with which companies can successfully set themselves apart from the competition.

Vuframe Technology: SmartVenew – Image: Vuframe

Providers that rely on technology like SmartVenew generate interest in two ways. On the one hand, they use a unique tool to present their product range. In addition, by using technology, they convey an innovative strength that radiates on their own company and its offerings. In this way, SmartVenew attracts attention in the target group and creates ideal conditions for acquiring valuable leads.

It is extremely convenient for users to talk to the provider in the virtual showroom. This makes it easy to contact us via platforms such as Skype, Microsoft Teams, Zoom, etc. In addition, interested parties can contact the company via chatbot, contact form or “Call Me” button. In addition to the exceptional presentation, SmartVenew offers an extremely innovative and intuitive solution for successful lead generation. This means that the virtual showroom also helps to more than fulfill the tasks of a conventional exhibition room.

The advantages at a glance

• Unlimited range

  With the virtual showroom you can reach people worldwide and regardless of location.

• 365 days a year

  In contrast to a usual trade fair, your virtual exhibition is open to customers and interested parties all year round.

• Innovative customer experience

  Product demonstration with “WoW effect”. The virtual showroom not only is fun, but also remembered.

• Present products virtually

  Show your products in 3D, augmented reality and virtual reality.

• Digital presence

  Present your company digitally and impress with a visually appealing and interactive appearance!

• Virtual exchange

  Whether via chat, telephone or email – maintain virtual contact without shaking hands.

Smart Digital Assistant – Fairs & Events – Image: Xpert.Digital

Data is viewed at regular intervals and checked for relevance. This usually brings together some interesting information and documentation, which we combine into a PDF presentation: our own data analyzes and marketing intelligence as well as external market observations. Click on the image above to access the trade fair library.