Differences between SEO for SEZNAM and Google-here are the specific SEO strategies for Seznam

Search engines in comparison: This is what matters at SEO in the Czech Republic

The Czech search engine landscape represents a special feature in Europe. While Google holds a market share of over 90% in most European countries, a local competitor still exists in the Czech Republic with Seznam, which still plays an important role. This duality requires specific adjustments to their SEO strategies from companies that want to be successful in the Czech market. The following report analyzes the essential differences between SEO measures for Google and Seznam in order to convey a deeper understanding of successful search engine optimization in the Czech market.

Market shares and importance of both search engines

The Czech search engine market is characterized by its peculiarity, since it is one of the few countries with Latin letters in which Google does not hold the sole dominance. According to current data, Google has a market share of around 84.4% to 85% in the Czech Republic, while Seznam still claims a considerable share of around 12% to 21%. This constellation makes the Czech Republic a unique phenomenon in the European search landscape. Seznam was founded in 1996 and was even able to hold the market leader position in the Czech Republic until 2014 before Google ultimately took over it. The figures make it clear that Seznam is still a relevant player in the Czech market despite Google's worldwide dominance and should not be ignored in SEO strategies.

The development of the market shares shows interesting trends. While Google has continuously taken over shares from Seznam for years (with annual growth of approx. 3-7%), this increase seems to slow down over recent times. There is even signs that Seznam could make ground back in some areas. This development underlines the need to take both search engines into account in a comprehensive SEO strategy for the Czech market.

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• SEO strategy in the Czech Republic: Understand Czech search engine optimization

Basic philosophies and approaches

The basic philosophies of Google and Seznam show similarities, but differ in their orientation and focus. SEZNAM follows the motto "The optimization should primarily focus on the user", which generally corresponds to Google's user -oriented approach. However, the main difference lies in the market alignment: While Google thinks and acts Global, Seznam concentrates completely on the Czech market. Pavel Zima, director of Seznam, clearly emphasizes this difference: “We concentrate completely on the Czech market. Google thinks globally, we work locally. Each offer is completely tailored to the domestic users. ”

This local focus enables SEZNAM to develop a deeper understanding of the specific needs, preferences and the search behavior of Czech users. The search engine can thus offer tailor -made solutions that better go into the cultural and linguistic peculiarities of the Czech market. For SEO strategies, this means that at Seznam a stronger focus should be on local relevance and cultural adaptation, while Google is often more advantageous on Google.

Technical SEO differences

The technical requirements for successful optimization differ in several important points between Google and Seznam. These differences mainly result from the different technological level of development of both search engines, since Seznam has not yet progressed as far as Google.

HTML structure and header tags

A significant difference concerns the importance of traditional HTML structures and Header tags. While Google has increasingly gave the H1 day less weight in recent years and that semantic HTML overall rates more differentiated, Seznam still attaches great importance to a clear header hierarchy from H1 to H6. At SEZNAM, the H1 day is still a very relevant ranking factor. For the optimization, this means that with Seznam-focused pages, this should be particularly important for a consistent and logical use of header tags, with a strong, keyword-optimized H1 day in a prominent place.

Title and meta descriptions

The title day is considered one of the most important tags by Seznam and, together with the text, forms the basis for the lettering and presentation in the search results. Here too there is a more conservative approach compared to Google, which is now increasingly describing and adapting title tags if they are not optimally tailored to the search query. For a SEZNAM-optimized page, a precise, keyword-rich title day is even more important than for Google.

JavaScript compatibility

Another technical peculiarity concerns the handling of JavaScript. While Google has significantly improved its skills and rendering of JavaScript-based content in recent years, some JavaScript elements are not fully supported by the SEZNAM system. It is therefore particularly important that the Czech version of a website uses simple HTML for navigation and internal links to ensure that SEZNAM can fully record and index the page. This can mean that different technical implementations may be necessary for optimal optimization for both search engines.

URL structure and diacritical signs

A specific problem for the Czech market concerns the handling of diaclitic signs in URLs. Despite the Slavic signs that are part of the Czech language, accents such as Č, Š and Ž should not be used in URLs, as this can lead to problems with indexing. This rule applies to both Google and Seznam, but must be observed when optimizing the Czech market.

Domain factors and local relevance

The choice of the right domain can also have an impact on visibility in the various search engines. SEZNAM shows a certain preference for .cz domains, whereby this effect is less pronounced compared to other local search engines such as Yandex (Russia) or Baidu (China). Nevertheless, a .cz domain can send positive signals to Seznam and strengthen the trust of Czech users. Google, on the other hand, evaluates country-specific top level domains (TLDS) as a factor among many for local relevance.

For companies that mainly want to address the Czech market, a .cz domain is therefore recommended, especially if they strive for high visibility in Seznam. For international companies with a presence in several countries, however, generic TLDs such as .com can also be effective with corresponding geo-stargeting settings in the webmaster tools of both search engines.

Content optimization and keyword strategies

The content strategy for Seznam and Google has both similarities and differences. Both search engines strive to deliver relevant, high -quality content that meet the search intention of the users. SEZNAM attaches particular importance to fulfilling the search intention of the users and websites with high-quality content, HTTPS encryption and clean technical implementation have good ranking opportunities.

However, the main difference lies in the cultural and linguistic adaptation of the content. Since Seznam is only geared towards the Czech market, content should not only be translated, but also culturized. The use of local references, examples and expression can increase the relevance for Czech users and thus achieve better rankings in Seznam. In the case of keyword research, Czech search patterns and habits should therefore be taken into account that can differ from international trends.

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• In German you say CKKK: "Content is King, but context is Kaiser"

Seznam-specific services and their integration

Another significant difference is in the ecosystem of additional services that Seznam offers. SEZNAM is more than just one search engine-the company offers over 30 different services, including email addresses, domain services, dictionaries, a map service (mapy.cz), the news portal Seznam Zprávy as well as weather forecasts and social networks.

Integration into this Seznam services can significantly improve the visibility of a website in the Seznam ecosystem. Entries in the company directory Firmy.cz, the optimization for the map service MADY.CZ and the presence in relevant content on the Seznam news portals are particularly important. This integration is a specific aspect of SEZNAM optimization that has no direct equivalent in Google SEO.

Advertising platforms and their influence on SEO

In parallel to the organic search results, both search engines offer advertising platforms: Google Ads on Google and Sklik near Seznam. Slik is described as “the counterpart to Google Ads” and is a professional advertising platform that plays advertisements in two networks: the search network and the content network.

Although paid advertising is theoretically separated from organic search results, findings from advertising campaigns can provide valuable insights for the SEO strategy. At SEZNAM, slik data can be particularly useful to understand which keywords and content resonate among Czech users. In addition, the analysis of advertising efficiency in both platforms can help to optimally distribute resources between Google and Seznam optimization.

Dual optimization: opportunities in the Czech search engine market through double optimization

The optimization for the Czech search engine market requires a differentiated strategy that takes into account both Google and Seznam. Despite the increasing dominance of Google, Seznam remains an important player who requires specific adjustments in the SEO strategy. The main differences lie in technical implementation, local relevance, the content strategy and the integration into the respective ecosystem of the search engines.

For companies that want to be successful in the Czech market, a dual approach that takes into account both search engines is recommended. This includes a solid technical basis that meets the requirements of both platforms, culturally adapted, high-quality content in the Czech and integration into the Seznam ecosystem. Although this may seem more complex at first, the Czech market with its two relevant search engines also offers opportunities for companies that are willing to invest in a comprehensive optimization strategy.

The peculiarity of the Czech market with its local search engine Seznam shows that despite the global dominance of Google, local search ecosystems can continue to survive if they understand and operate the specific needs and preferences of their users. For SEO strategies, this means that a uniform, global approach is not always optimal and cultural and technical adjustments may be necessary depending on the target market.

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Maximum visibility in the Czech Republic: SEO tips for Seznam and Google

Search engine optimization in the Czech Republic presents companies with special challenges, since in addition to Google, the local search engine SEZNAM also holds a considerable market share. With about 12-21% market share, Seznam remains an important player in the Czech search engine market that advertising companies should not ignore. In the following, the most effective SEO strategies are shown especially for SEZNAM in order to maximize the visibility on this Czech search engine.

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• The SEO tip treadmill and “oversemplification”-between “Top 10 lists” and the call for authenticity

Technical SEO optimization for Seznam

Technical SEO optimization for SEZNAM differs in some important points from optimization for Google. Seznam is not yet technologically developed as Google, which is reflected in different ranking factors.

HTML structures and header tags

In contrast to Google, Seznam still attaches great importance to traditional HTML structures and a clear hierarchy of the Header tags. While Google is increasingly less weight to the H1 day, it is still a relevant ranking factor at Seznam. The hierarchy from H1 to H6 should be used accordingly with HTML codes to clearly define the structure of the page. This more conservative approach from Seznam requires special attention to the header structure, which may be neglected in Google-centered optimization.

JavaScript restrictions

Another technical peculiarity at Seznam concerns the use of JavaScript. SEZNAM does not fully support some JavaScript elements, which is why it is particularly important to use simple HTML for navigation and internal links for the Czech version of a website. This restriction can affect the implementation of modern web design techniques and may require a different approach than when optimizing Google.

URL structure and diacritical signs

Despite the Slavic signs that are part of the Czech language, accents such as Č, Š and Ž are not used in URLs. This rule also applies to Google, but is particularly important when optimizing the Czech market. The use of diacritical signs in URLS can lead to problems with indexing and should therefore be avoided.

Title and meta descriptions

The title day is considered one of the most important tags by Seznam and, together with the text, forms the basis for the lettering and presentation in the search results. Careful optimization of the title tag with relevant keywords is therefore particularly important for good rankings in Seznam.

Domain factors and local relevance

Preference for .cz domains

SEZNAM shows a certain preference for .cz domains, but this effect is less pronounced compared to other local search engines such as Yandex or Baidu. Nevertheless, a .cz domain can send positive signals to Seznam and strengthen the trust of the Czech users. The choice of a local domain can therefore be an advantage in optimizing Seznam.

Content strategy for Seznam

User orientation as a basic principle

Seznam follows the motto "The optimization should primarily focus on the user", which resembles Google's basic principles. Websites with high-quality content, HTTPS encryption and clean technical implementation have good ranking chances at SEZNAM. The creation of high-quality, user-oriented content therefore remains a central element of a successful SEO strategy for Seznam.

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• Context is emperor and more: The new SEO standards of search engine optimization and their importance

Cultural adaptation and localization

Since Seznam is aimed exclusively for the Czech market, cultural adaptation and localization of the content is particularly important. Pavel Zima, director of Seznam, emphasizes this difference: “We concentrate completely on the Czech market. Google thinks globally, we work locally. Each offer is completely tailored to the domestic users. ” A successful SEO strategy for SEZNAM should therefore take local references, examples and expressions into account in order to increase the relevance for Czech users.

Integration into the Seznam ecosystem

Use SEZNAM services

SEZNAM offers over 30 different services, including e-mail addresses, domain services, dictionaries, a map service (mapy.cz), the news portal Seznam Zprávy as well as weather forecasts and social networks. Integration into this Seznam services can significantly improve the visibility of a website in the Seznam ecosystem. Entries in the company directory Firmy.cz and the optimization for the map service MAPY.CZ.

Slike advertising integration

In parallel to the organic search results, Seznam offers its own advertising platform called Sklik, which is described as “the counterpart to Google Ads”. Slik shows ads in two networks: the search network and the content network. A coordinated strategy that includes both organic SEO and paid advertising via SKLIK can maximize visibility to Seznam.

Continuous monitoring and adjustment

Use specific tracking tools

Specific tools such as the Seznam Serp Checker from Ranktracker are available for monitoring the rankings on Seznam. These tools provide precise and current ranking data for websites on Seznam and enable a comprehensive analysis of competitors. The regular monitoring of the SEZNAM rankings helps to measure the effectiveness of the SEO efforts and to make data-controlled adjustments.

Why a dual SEO strategy is decisive for Google and Seznam

The optimization for SEZNAM requires a specific approach that takes into account the technological peculiarities and the local focus of this Czech search engine. A successful SEO strategy for SEZNAM includes the observance of traditional HTML structures, the avoidance of JavaScript elements for navigation and internal links, the careful optimization of title tags and header structures, the use of a .cz domain, the creation of high-quality, culturally adapted content and integration into the SEZNAM ecosystem.

Despite the growing market share of Google in the Czech Republic, Seznam remains an important player who should not be neglected in a comprehensive SEO strategy for the Czech market. A trend even shows that more and more seekers decide for local providers what could further strengthen the importance of Seznam in the future. In order to be one step ahead of competitors, companies should therefore pursue a dual strategy that takes into account both Google and Seznam.

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