SEO – search engine optimization / SEM – search engine marketing

 

➡️ AI chatbots are revolutionizing the way we search for information online. Companies have to react to this comprehensively - That's why we're actively getting back into research and development here, as this development will be of great importance and very exciting

➡️ Xpert.Digital topic overview & services (website directory)

➡️ Sustainability communication soon more important than SEO and SEM?

➡️ Industry Influencer: Industry hub as a blog tip & topic portal for industry, mechanical engineering, logistics, intralogistics and photovoltaics

Current topics

• 2023: SEO B2B vs. B2C search engine optimization
• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches
• Local search optimization: in Google Maps the “Nearby” search
• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

• SEO and SEM for photovoltaics and solar systems
• The beginnings of SEO.AG: SEO know-how – old school, popular hits and long-running favorites
• Criticism: TOP 100 SEO not that great at all
• SEO: In a word
• Digital Innovation Hub from the very beginning for logistics and photovoltaics
• Artificial intelligence in the field of renewable energies

Do you still need input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

Interesting topics on content marketing, PR work (public relations/public relations)

• Content development internally or externally?
• Goals and methods of PR work and content marketing
• Content marketing services for B2B and B2C
• Benefits and methods of PR and content marketing
• Most effective social media advertising formats for PR and content marketing, for B2B and B2C
• Important for PR and content marketing: emailing – newsletter
• How much marketing team & marketing budget should it be?
• Scope and industry types of PR and content marketing
• Agency power – from digital marketing to lobbying!
• Lobbying – a main field and marketing tactic of the public relations industry
• PR (Public Relations) and marketing services

 

Further and interesting figures, data and facts can be found here in our SEO library or SEM knowledge database:

SEO Library – SEM knowledge database (PDF)

SEO PDF Library – SEM PDF Knowledge Base – Image: Dmitry Demidovich|Shutterstock.com

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)