Sales development: Trade without e-commerce is no longer conceivable in Germany
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Published on: February 2, 2022 / update from: February 2, 2022 - Author: Konrad Wolfenstein
Sales development: Trade without e-commerce is no longer conceivable in Germany – Image: RossHelen|Shutterstock.com
the Federal Association of E-Commerce and Shipping Trade Germany , 99.1 billion euros were implemented in e-commerce in 2021-this corresponds to growth of 19 percent compared to the previous year. Gero Furchheim, President of the BEVH, sees his industry strengthened: "Trade without e-commerce is no longer conceivable, neither for consumers nor for dealers".
The group of “daily needs” in pandemic has increased particularly strongly. It summarizes sales with drugstore products, food and animal needs. Compared to the last pre-corona year, this segment has increased by 92 percent. The two strongest clusters, entertainment and clothing have also grown in double digits.
According to BEVH, an important driver is the mobile commerce: “In the meantime, ordering via mobile devices such as smartphones and tablets is part of normality. Within the past two pandemic years, the sales volume of the mobile commerce increased by 56.5 percent to EUR 39.9 billion, a good 40 percent of the total e-commerce turnover. ”
E-commerce sales: Daily demand has grown by 92 percent compared to 2019
E-commerce sales: Daily demand has grown by 92 percent compared to 2019 - Image: Statista
English Version: Revenue development: Retail without e-commerce is no longer conceivable in Germany
Accord to the German E-Commerce and Distance Selling Trade Association (BEVH), € 99.1 Billion was generated in e-commerce in 2021-which Corresponds to a Growth of 19 Percent Compious Year. Gero Furchheim, President of Bevh, Sees His Industry Strengthened: “Trade Without E-Commerce is Already InconceIvable, Neither for Consumers Nor for Retailers.”
The “Daily Needs” Merchandise Group Cluster Has Seen Particularly Strong Growth in the Pandemic. This Comprises Sales of Drugstore Products, Groceries and Pet Supplies. Compared to the last pre-Corona Year, This Segment IS Up 92 Percent. Meanwhile, The Two Strongest Cluster, Entertainment and Apparel, i.e. SAW Significant Double-Digit Growth.
According to bevh, a key Driver is mobile commerce: “Ordering via Mobile Devices Search as smartphones and tablets is now the norm. Within the past Two Pandemic Years, The Sales Volume of Mobile Commerce Increased by 56.5 Percent to 39.9 Billion 40 Percent of Total E-commerce sales. ”
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