Sales development: Trade without e-commerce is no longer conceivable in Germany
Published on: February 2, 2022 / Update from: February 2, 2022 - Author: Konrad Wolfenstein
Sales development: Trade without e-commerce is no longer conceivable in Germany – Image: RossHelen|Shutterstock.com
the Federal Association of E-Commerce and Mail Order Germany , 99.1 billion euros were sold in e-commerce in 2021 - this corresponds to growth of 19 percent compared to the previous year. Gero Furchheim, President of bevh, sees his industry strengthened: “Trade without e-commerce is no longer conceivable, neither for consumers nor for retailers.”
The “daily necessities” product group cluster has seen particularly strong growth during the pandemic. This includes sales of drugstore products, food and pet supplies. Compared to the last year before Corona, this segment increased by 92 percent. The two strongest clusters, entertainment and clothing, also saw significant double-digit growth.
According to bevh, an important driver is mobile commerce: “Ordering via mobile devices such as smartphones and tablets is now normal. Over the past two pandemic years, the sales volume of mobile commerce increased by 56.5 percent to 39.9 billion euros, a good 40 percent of total e-commerce sales.”
E-commerce sales: Daily demand has grown by 92 percent compared to 2019
E-commerce sales: Daily demand has grown by 92 percent compared to 2019 - Image: Statista
English Version: Revenue development: Retail without e-commerce is no longer conceivable in Germany
According to the German E-Commerce and Distance Selling Trade Association (bevh), €99.1 billion was generated in e-commerce in 2021 – which corresponds to a growth of 19 percent compared to the previous year. Gero Furchheim, president of bevh, sees his industry strengthened: “Trade without e-commerce is already inconceivable, neither for consumers nor for retailers.”
The “daily needs” merchandise group cluster has seen particularly strong growth in the pandemic. This comprises sales of drugstore products, groceries and pet supplies. Compared to the last pre-Corona year, this segment is up 92 percent. Meanwhile, the two strongest clusters, entertainment and apparel, also saw significant double-digit growth.
According to bevh, a key driver is mobile commerce: “Ordering via mobile devices such as smartphones and tablets is now the norm. Within the past two pandemic years, the sales volume of mobile commerce increased by 56.5 percent to 39.9 billion euros, a good 40 percent of total e-commerce sales.”
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