Programmatic Advertising: Advertising is becoming more and more individual

Published on: November 13, 2018 / Update from: November 13, 2018 - Author: Konrad Wolfenstein

According to a forecast for the current year, 42 percent of display advertising is individualized. This type of advertising is called programmatic advertising and is based on the analysis of user data. This means that personalized advertising is relatively unpopular in this country, as a look at the graphic shows. In the USA the programmatic share is currently 77 percent – ​​in China it is 57 percent.

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