Solar criticism & opinion: KENO GmbH – Energy / Energy Germany

Close collaboration between wholesale and retail is important to ensure an efficient and successful supply chain.

service

Wholesalers should offer retailers a comprehensive service that goes beyond just product delivery. This includes assisting with inventory management, product presentation, training staff, and providing information about new products and trends.

competence

The wholesaler should have extensive expertise regarding the products they sell. They should be able to offer advice and expertise to retailers to help them with product selection, pricing and marketing.

partnership

A wholesale-retail partnership is based on trust, collaboration and shared goals. Wholesale should see itself as a partner to retail and strive to build long-term relationships that are mutually beneficial.

By providing service, expertise and partnership, wholesale can help retailers be more successful and better meet the needs of customers.

In the past, it always annoyed me that when I had problems that were not my fault, the person responsible ran away and I had to fight for my reputation.

Especially if you politely ask the person concerned for a mutual solution.

Unfortunately, this is all too often seen as a weakness these days.

Certainly, one or the other has already experienced that you are more likely to give in (of loud) escalations and that the quiet ones are simply pushed away, placed on the side. If you don't complain “loud”, you don't hear that.

I had to experience the same thing again at KENO GmbH Germany.

Beautiful great exhibition stands, great website, friendly people and pens that actually work. If everything is ok, then everything is great. Everyone is smiling, friendly, I get the feeling, hey, we're partners.

Of course, my first orders weren't 1 million orders. Above all, they were a test of how the processes work, how communication works and much more.

Of course, KENO cannot score points with its prices. There are some competitors who are cheaper.

But for me it's not about cheap, it's about service, competence and partnership.

And yes, there was actually a memorable case where KENO didn't want to accommodate me for a hidden defect (scratches on the glass of the solar modules).

So I have to cover the warranty on my own so as not to ruin my reputation with customers.

KENO doesn't care. KENO would risk a legal dispute, which would not have any major consequences for KENO in the event of a loss, but would cost me a lot of time, work and trouble.

When it comes to delivery times and order processing, KENO is already great.

Competence is not found in many people and, according to the case described above, partnership does not seem to be valued.

This is my experience with KENO Germany. Everyone is welcome to get their own idea of ​​KENO.

Points of criticism about wholesale can be:

Pricing

A common accusation is that wholesalers charge excessive prices and thereby disadvantage the end consumer.

Abuse of power

Wholesalers can hold a strong bargaining position with manufacturers and retailers, which can lead to unfair trade practices and abuse of their market power.

inefficiency

Some argue that wholesaling is inefficient and creates unnecessary costs because it acts as an additional step in the supply chain.

Limited selection

Because wholesalers often specialize in certain brands and products, this can result in limited choice for retailers and ultimately consumers.

Logistical challenges

Coordinating and handling large quantities of goods can cause logistical problems that can lead to delays and bottlenecks in the supply chain.

It is important to note that these are general criticisms and do not apply to all wholesale businesses. There are also many positive aspects of wholesaling, such as providing efficiencies and economies of scale in the supply chain.