More success with personalized social media

Published on: March 13, 2018 / Update from: January 2, 2022 - Author: Konrad Wolfenstein

Address target groups better with personalized social media

Personalized social media strategies are more successful

“Social media, we do it with the left hand” – a view that is widespread in many companies and agencies, but is misleading. In order to have a successful social media strategy, a few random posts and expensively purchased reach are no longer enough. In order to stand out from the flood of status reports from other members and all the sponsored posts from advertisers, smarter concepts are required.

Xpert.Digital has developed a method with which the desired reach on Facebook, XING, LinkedIn & Co. can be generated effectively and cost-effectively. Whether for premium memberships or top placements in the news feed, the social media giants have long recognized how they can use advertisers as a lucrative source of income. This is where the 1st level support from Xpert.Digital comes in with its innovative design of company profiles including the effective use of posts in the networks. In this way, costs are reduced and presence is increased at the same time. However, the Xpert team's concept is not limited to pure cost efficiency: through the integration of content from various communication hubs, such as editorial pages and blogs, as well as the direct and targeted approach to customer-tailored target group profiles, maximum relevance and visibility is generated.

In addition, using a tracking method developed by the Trends Network and unique to its system, profile visitors and interactions are analyzed in order to filter out the most promising people and group them for automated targeting. In this way, the number of existing contacts in company profiles could be increased up to tenfold within just two months - including the provision of valuable information about potential customers. In addition to obtaining this high-quality data, the digital experts' measures lead to a significant increase in traffic on the clients' social media accounts and websites.

Why personalized content on social media is the next big thing

That was the January 2018 headline in the Huffington Post . A number of other media outlets have already reported on these “new” possibilities. As a result, potential customers are much more willing to buy from a company that speaks to them directly with appropriate content on their preferred social media channel.

The difficulty for many advertisers lies in the consistent segmentation of their target group. The TRENDS network has advice here - and has done so since 2013, when it first conceptualized, tested and implemented this option in a strategic plan. The successful result: a total of 17 million followers on the various social media channels and pages that the TRENDS network developed.

What is Xpert.Digital?

Digitalization is progressing unstoppably and with huge strides. The individual quickly runs the risk of falling behind. The specialists at Xpert.Digital are constantly in tune with the times in this area. Thanks to its know-how, Xpert.Digital offers companies from business, consulting and media competent support for all questions relating to the rapid digital change.

The Xpert.Digital support concept is both flexible and innovative, so that customers receive tailor-made solutions for the challenges of tomorrow today.

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