Facebook name change: Meta
Published on: November 4th, 2021 / Update from: November 4th, 2021 - Author: Konrad Wolfenstein
Name change on Facebook: Meta – Image: Miro Nenchev|Shutterstock.com
Name change on Facebook: Meta
At its annual Connect conference (October 28, 2021), Facebook Inc. announced its name change to Meta Inc .. The parent company of Facebook, Instagram and WhatsApp has rebranded to reflect the Zuckerberg empire's latest push to create the Metaverse, a planned virtual reality world that the company says will "feel like a hybrid of today's online social experiences will feel, sometimes expanded into three dimensions or projected into the physical world.”
Suitable for:
The company expanded its presence in virtual reality after acquiring headset maker Oculus in 2014. The recent release of the successful Oculus Quest 2 headset resulted in a three-quarter share of the XR headset market in Q4 2020 and Q1 2021, according to Counterpoint Research
However, until the Metaverse becomes a reality, the focus remains on the company's prolific social media platforms. Across its family of apps, Meta Inc. now has 3.6 billion “monthly active people,” which it defines as “registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp in the last 30 days as of the date of Measurement have visited at least one of these family products via a mobile device application or via a web or mobile browser.”
The company has been reporting on the family products since 2019 and has not released any new user data for Messenger or Instagram since 2017 and 2018, respectively. The last official release for WhatsApp was in the first quarter of 2020, when the platform reached two billion users. Based on Instagram advertising data released in July, Instagram's current monthly active user count may be closer to 1.4 billion.
The chart below shows the latest available information about how many people use each of Meta's social networking/messaging tools, with the company's former namesake platform still the undisputed number one in terms of monthly active users.
Meta reaches 3.6 billion people per month
For comparison: the world population was around 7.8 billion people in May 2020. The chart below shows the latest available information about how many people use each of Meta's social networking/messaging tools, with the company's former namesake platform still the undisputed number one in terms of monthly active users.
Meta reaches 3.6 billion people per month – Image: Statista
Write to me
Xpert.Digital – Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
With our 360° business development solution, we support well-known companies from new business to after sales.
Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.
You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus
Keep in touch
