Mobile SEO: Looking for a search engine optimization agency from Ulm or Augsburg?

Published on: June 6, 2021 / Update from: June 13, 2021 - Author: Konrad Wolfenstein

Supreme discipline for search engine optimization, search engine marketing: Mobile SEO

As is well known, Google is far ahead in the competition with other search engines. Google often generates more than 80 percent of search queries. In the desktop search engine market worldwide, Google was the market leader with a share of 71.83 percent of search queries in April 2021. The search engine Baidu followed far behind with a market share of 10.53 percent.

In the mobile search engine market, Google generates an impressive 90.36% of search queries worldwide, and almost 97% in Germany. In addition, it is estimated that the search share of Google Search Mobile and Desktop is 70:30.

So is it any surprise that Google now gives priority to the ranking of mobile-optimized websites for desktop searches too? Mobile SEO has become the supreme discipline for search engine optimization and search engine marketing. It requires more brainpower (good head on your shoulders) and SEO know-how than the previously known search engine know-how from the desktop SEO world.

Page speed, server optimization and core web vitals know-how are just a few key data that are part of the mobile SEO tool.

What is astonishing is that many SEO agencies are obviously still lagging behind in the area of ​​mobile SEO. According to a page speed analysis of 1,653 SEO websites, 88% of the SEO providers analyzed did not manage to optimize their own website in the mobile version for Google searches in a way that meets the described SEO standards. A total of 16 of 1,653 were in the green zone with a page speed of over 90. 182 were in the brown zone between 50 and 89. 1,455 of 1,653 were in the red zone under 49.

Suitable for:

• • Criticism: TOP 100 SEO not that great at all
  • SEO: In a word
  • SEO focus: Mobile-ready for local information searches
  • Local search optimization: “Nearby” search in Google Maps

Share of desktop search traffic coming from Google in selected countries

Google is not only popular in its home country, but is also the dominant provider of Internet search queries in many major online markets. Google often generates more than 80 percent of desktop search traffic. The search engine giant has a 95.45 percent market share in India and accounts for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex and Baidu.

Google: Search engine market share in selected countries 2021

• 92.58% – Brazil
• 95.45% – India
• 91.34% – Italy
• 91.97% – Spain
• 90.23% – Australia
• 88.38% – Canada
• 91.12% – Hong Kong
• 83.9% – Germany
• 86.36% – United Kingdom
• 83.48% – France
• 87.25% – South Korea
• 82.95% – United States
• 75.71% – Japan
• 48.78% – Russia
• 5.03% – China

Google's online dominance

All roads lead to Rome, or if you're on the internet, all roads lead to Google. The online giant has become indispensable, as the company offers a wide range of online products and services that all fit together seamlessly. Google search and advertising are the company's core products and account for the majority of its revenue.

Along with the Chrome browser, Gmail, Google Maps, YouTube, the Android mobile operating system, and various other consumer and business services, Google is essentially a one-stop shop for online needs. However, Google's dominance in the search market is not always welcome and is closely watched by authorities and industry associations - in the last two years alone, the EU Commission has hit Google with antitrust fines of over 8 billion euros for abusing its monopoly in online advertising proven. The most recent fine was 1.5 billion euros in March 2019, as the EU Commission found that Google had violated antitrust rules by imposing contractual restrictions on third-party websites to make them less competitive.

Market share of the most used mobile and stationary search engines worldwide

Market shares of search engines worldwide according to mobile and stationary use. In the desktop search engine market worldwide, Google was the market leader with a share of 71.83 percent of search queries in April 2021. The search engine Baidu followed far behind with a market share of 10.53 percent. Google was also ahead in the mobile search engine market with a market share of 90.36 percent. Baidu once again had the second largest market share with around 6.54 percent.

Baidu, the company behind the search engine of the same name, had sales of around 107 billion yuan in 2020. In the ranking of the most valuable Chinese companies, Baidu took 16th place with a market value of $14.84 billion. In the home market, the search engine Baidu achieved a market share of around 31 percent in April 2021.

Google is also the market leader in the German search engine market for both desktop and mobile searches. In this country, the search engine had a market share of around 84 percent for desktop searches and around 97 percent for mobile searches.

Desktop / Laptop – Search engine market shares worldwide

• 71.83% – Google
• 10.53% – Baidu
• 11.33% – Microsoft Bing
• 1.79% – Yahoo!
• 0.48% – DuckDuckGo
• 3.57% – Yandex
• 0.18% – Naver
• 0.14% – Ecosia

Mobile – search engine market shares worldwide

• 90.36% – Google
• 6.54% – Baidu
• 0.96% – Microsoft Bing
• 0.72% – Yahoo!
• 0.67% – DuckDuckGo
• 0.38% – Yandex
• 0.2% – Naver
• 0.11% Ecosia

Suitable for:

• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Mobile SEO: First choice for conducting searches

This statistic shows the most popular first choice for conducting searches as reported by adults in the United States in April 2018. It found that 44 percent of respondents said their first choice for conducting searches is their mobile browser, while 16 percent said their first choice is their search engine app or voice search.

Proportion of respondents

• 44% – Mobile browser
• 18% – Search window on phone
• 16% – Voice search
• 16% – Search engine app
• 6% – Friends via text or messaging app

Desktop and mobile search market share of search engines in Germany

Mobile and desktop search engine market share. This statistic shows the desktop and mobile search market share of the most important search engines in Germany. As of April 2021, Google was used for around 83.9 percent of searches on desktop devices and 96.93 percent of searches on mobile devices.

Desktop / laptop – search engine market shares in Germany

• 83.9% – Google
• 10.92% – Microsoft Bing
• 1.61% – Ecosia
• 1.3% – DuckDuckGo
• 1.44% – Yahoo!

Mobile – search engine market shares in Germany

• 96.93% - Google
• 0.85% – Microsoft Bing
• 0.81% – Ecosia
• 0.64% – DuckDuckGo
• 0.35% – Yahoo!

Total and mobile search market share of search engines in the USA

Distribution of total and mobile organic search visits in the US. This statistic shows the distribution of total and mobile organic search visits in the US as of the first quarter of 2019, by search engine. During the measured period, Google accounted for 92 percent of total organic search engine visits in the United States.

Mobile Search – Market Share in the USA:

• 96% - Google
• 1.8% – Yahoo
• 1.4% – Bing
• 0.9% – DuckDuck Google

Overall Search (Mobile & Desktop) – Market Share in the US:

• 92% – Google
• 2.8% – Yahoo
• 3.9% – Bing
• 0.8% – DuckDuck Go

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

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• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

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Xpert.Digital – Konrad Wolfenstein

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