Mobile SEO: Looking for a search engine optimization agency from Munich or Stuttgart?

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Published on: June 6, 2021 / Update from: June 13, 2021 - Author: Konrad Wolfenstein

Mobile SEO – search engine optimization agency – Image: SEO.AG / Xpert.Digital & MillaF|Shutterstock.com

SEO focus: Mobile-ready for local information searches

Mobile-enabled websites are essential for potential interested parties to search for information. At least since Google started switching to mobile-first indexing. This means that only mobile websites are relevant for Google rankings. The desktop versions are no longer taken into account for the ranking. But mobile-ready is not the same as mobile-ready.

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Which search engines did you use yesterday?

Which search engines did you use yesterday? – Image: Xpert.Digital

Search engine daily reach survey. This statistic shows the results of a survey on the daily reach of search engines in Germany in 2020. 50.7 percent of those surveyed said that they used Google the day before their survey.

50.7% – Google
3.3% – Microsoft Bing
0.9% Yahoo!
0.2% AOL Search
0.1% Ask.com
6% other

Number of people in Germany who use the Internet to search for information (search engines).

Number of people in Germany who use the Internet to search for information (search engines) – Image: Xpert.Digital

Survey on the use of search engines/information searches on the Internet until 2020. Around 18.5 million German-speaking people stated in a survey in Germany in 2019 that they used the Internet every day to search for information. Compared to the previous year, there were more than six million fewer people. At the same time, the proportion of people who used search engines at least once a week increased.

How often are Germans on the Internet?
The Internet has become an integral part of everyday private and professional life. The duration of internet use has increased steadily in recent years: in 2007, young people were online for around 106 minutes per day; in 2018, the duration had more than doubled. A survey in Germany found that people were more likely to be online several times a day to constantly. Search engines played a smaller role in daily surfing; messenger services were used most frequently.

Google
When searching for information on the Internet, Google is used most frequently; on both mobile devices and desktops, at least three quarters of users entered search terms in this search engine. In November 2019, the desktop search engine market share according to page views from Google was around 88.2 percent. Microsoft Bing is in second place with 5.2 percent.

Information search 2017

23.9 million – Daily
24.81 million – At least once a week
3.86 million – At least once per month
2.17 million – Rare
1.47 million – Never
13.81 million – No personal internet use

Information search 2018

24.89 Million – Daily
24.5 million – At least once a week
4.4 million – At least once per month
3.1 million – Rare
2.46 million – Never
11.11 million – No personal internet use

Information search 2019

18.5 million – Daily
27.94 million – At least once a week
2.08 million – At least once per month
3.35 million – Rare
2.1 million – Never
10.24 million – No personal internet use

Information search 2020

15.51 Million – Daily
20.66 million – Multiple times per week
5.72 million – At least once a week
6.25 million – Multiple times per month
1.43 million – At least once per month
6 million – Rare
5.22 million – Never
9.86 million – No personal internet use

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Frequency of online searches for local stores

Frequency of online searches for local stores – Xpert.Digital

Nearly one-third of online consumers in the United States use the Internet daily to search for local businesses. According to the November 2019 survey, another 16 percent did this several times a week.

How often have you used the internet to find a local store in the last year?

33% – Daily
16% – Several times a week
11% – Weekly
10% – Monthly
6% – 6-10 times
10% – 2-5 times
3% – One time
10% – Never

What devices have you used to read reviews in the last year?

What devices have you used to read reviews in the last year? – Image: Xpert.Digital

US Device Preference for Reading Online Reviews: According to a November 2019 survey, it was found that 56 percent of online consumers in the United States searched for local businesses using a mobile browser. Another 41 percent had used a mobile app, underscoring the importance of a mobile-enabled presence for local businesses .

Proportion of respondents

66% – PC / Mac
56% – Mobile: Internet browser
42% – Tablet
41% – Mobile: App

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Xpert.Digital – Konrad Wolfenstein

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