Mobile SEO: Looking for a search engine optimization agency from Memmingen, Biberach or Kempten?

Published on: June 7, 2021 / Update from: June 13, 2021 - Author: Konrad Wolfenstein

How your target group interacts is crucial for SEO, SEA and SEM

(SEO: Seach Engine Optimization - search engine optimization / SEA: Search Engine Advertising - search engine advertising / SEM: Search Engine Marketing - search engine marketing)

Search engine optimization begins before search engine optimization: the analysis of the customer target group. The USP (Unique Selling Point), the unique selling point of the company and its products and services, is also important. This also raises the question, what do the current marketing strategies look like? Does everything fit together or is there a need for fundamental changes? At the same time, this is also a challenge for marketing as a whole. Only when you know how your target group interacts can you derive the right marketing strategies from this. And because user behavior is constantly changing, current marketing strategies must be continually examined and revised.

Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Global reach of Generation Z and their online activities, by device

Among the global online audience of Generation Z, mobile devices are the most popular choice for any type of digital activity. In the fourth quarter of 2018, 95 percent of 16- to 21-year-old internet users used a mobile device to visit a social network, while only 76 percent used a PC or laptop.

The questions were:

• Which of the following things have you done on the Internet on a PC/laptop in the last month?
• Which of the following things have you done on the Internet on a cell phone/smartphone in the past month?

Visits/uses social network

• 76% PC/laptop
• 95% mobile

Used a chat or instant messaging service/app

• 36% PC/laptop
• 92% Mobile

Watched a video clip or visited a video sharing site

• 62% PC/laptop
• 91% Mobile

Visited/used a search engine

• 76% PC/laptop
• 90% mobile

Visited an online retail site or store such as Amazon

• 56% PC/laptop
• 80% mobile

Used a map or wayfinding service/app

• 21% PC/laptop
• 76% Mobile

You searched for a product or service that you wanted to purchase

• 41% PC/laptop
• 73% Mobile

Visited a news website/app/service

• 40% PC/laptop
• 70% mobile

Uploaded/shared a photo

• 25% PC/laptop
• 66% Mobile

Bought a product online

• 32% PC/laptop
• 61% Mobile

Why do you use the Internet on your smartphone?

Survey on reasons for mobile internet use on smartphones in Germany. This statistic shows the results of a survey on reasons for using the Internet via smartphones in Germany in 2019. At the time of the survey, 63 percent of those surveyed said they used the Internet via their smartphone to find directions.

• 81% – To use messengers such as B. WhatsApp, Facebook Messenger etc. to communicate
• 77% – To receive up-to-date information
• 63% – To look for directions
• 62% – As a time saver / to get information quickly
• 57% – To obtain information about products or services
• 54% – To search for local information
• 48% – To use social networks such as Facebook, Instagram, Twitter etc
• 46% – For entertainment

Suitable for:

• Local search optimization: “Nearby” search in Google Maps
• Search engine advertising – search engine advertising
• Business Research: Keeping an eye on things

Mobile in-store shopping experiences according to shoppers worldwide

Most popular mobile in-store shopping activities worldwide. More than half of online shoppers worldwide have used their mobile device to research a product while in-store. Additionally, the July 2019 survey found that 55 percent of shoppers don't mind receiving offers or messages based on their location.

Share of shoppers

• 57% researched a product on a mobile device while in-store
• 55% enjoy receiving offers or messages based on their location
• 32% received an SMS or push notification with offers/messages while in store
• 27% have purchased a product in-store using their mobile device

Percentage of online shoppers worldwide who use their smartphone in stores for the following activities

Mobile shopper activity in stores worldwide. This statistic shows the proportion of shoppers worldwide who use their smartphone in stores for the selected activities. According to 2018 results, 29 percent of shoppers used their smartphone to research products in store. Additionally, 36 percent of shoppers reported using their smartphone to compare prices while browsing a retailer's store.

Buy

• 2017: 11 %
• 2018: 16 %

Research

• 2017: 22 %
• 2018: 29 %

Compare prices

• 2017: 30 %
• 2018: 36 %

Top actions taken by U.S. digital shoppers when using a retailer's mobile app in-store

US retailer actions when using a mobile app in-store. This statistic shows the most common actions taken by U.S. digital shoppers when using a retailer's mobile app in-store as of May 2018. During the survey period, 57 percent of respondents said they at least sometimes use a retailer's app to check prices when shopping at that retailer's store.

Percentage of respondents

• 66% – Check special offers/discounts that apply only to me
• 61% – Check offers and promotions available to everyone
• 57% – Check prices
• 36% – Research products
• 15% – Navigate the store
• 14% – Order and pay for a product

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That's why Xpert.Digital for Memmingen, Biberach and Kempten!

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

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