Mobile SEO: Looking for a search engine optimization agency from Heidenheim, Aalen or Ellwangen?

Published on: June 7, 2021 / update from: June 13, 2021 - Author: Konrad Wolfenstein

Mobile SEO – search engine optimization agency – Image: SEO.AG / Xpert.Digital & MillaF|Shutterstock.com

Search engine advertising – search engine advertising

Search engine optimization (SEO), search engine marketing (SEM) and search engine advertising (SEA) are parts of a larger whole with overlapping intersections.

Search engine marketing is a branch of online marketing and includes all measures to attract visitors to a web presence via web search engines.

At first glance, search engine advertising can be used independently of search engine optimization. Things are different when it comes to strategic direction.

If top rankings are difficult to achieve with the keywords, you can use SEA to check in advance whether it makes sense to invest the effort in SEO. The keyword analyzes cannot clearly clarify whether the relevant keywords perform well. This can be tested in terms of ROI or ROAS via ads.

It also always depends on the product and/or service, which makes more sense, SEO or SEA.

Another trend is that budgets are increasingly moving towards paid ads on Google & Co. Anyone who is honest knows that a ROAS (return on advertising spending) of 600% in the area of ​​social media is a utopia for many. If agencies celebrate a ROAS of 150% as a success, then it is window dressing.

If I achieve sales of 7,500 euros with an advertising investment of 5,000 euros (150% ROAS), then the costs of the ads advertising agency are not included in this, nor are my own other costs such as wages, rent, purchasing, etc. myself a ROAS of 300% is unsatisfactory. Everything about it is hard to find.

Search engine advertising is a sensitive and sensitive issue that needs to be carefully considered.

Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Google vs. Microsoft advertising: US mobile click share 2020

Google vs. Microsoft advertising: US mobile click share 2020 – Image: Xpert.Digital

Share of Google and Microsoft Advertising paid mobile search clicks in the US, by device. In the third quarter of 2020, 32 percent of Microsoft Advertising (formerly known as Bing) paid search clicks were found to come from mobile devices, with five percent of total clicks generated from tablet devices. In contrast, 73 percent of search ad clicks on Google came from mobile devices.

Google:

• 70% – Phone
• 3% – Tablet devices
• 73% – Overall

Microsoft Advertising:

• 36% – Phone
• 6% – Tablet devices
• 32% – Overall

Share of paid search advertising spending in Europe

Share of spending on paid search advertising in Europe – Image: Xpert.Digital

This statistic provides information about the share of mobile and desktop in paid online search advertising in Europe from 2017 to 2019. Compared to the previous year, the share of mobile increased by around 9.8 percentage points from 40.5 percent in 2017 to 50, Increased 3 percent in 2019.

Share of expenses

2017

• 40.5% – Mobile
• 59.5% – Desktop

2018

• 46.3% – Mobile
• 53.7% – Desktop

2019

• 49.7% – Mobile
• 50.3% – Desktop

Development of click prices on Google ads

Development of click prices on Google ads – Image: Xpert.Digital

This statistic shows the development of the average cost per click (CPC) on Google ads compared to the respective quarter of the previous year. In the first quarter of 2021, the average cost per click was 3 percent higher than in the same quarter of the previous year.

Forecast of global spending on search advertising until 2025

Forecast of global spending on search engine advertising – Image: Xpert.Digital

This statistic shows spending on search engine advertising worldwide from 2017 to 2019 as well as a forecast up to 2025. According to an analysis, global spending on desktop search engine advertising in 2020 will be around 68.74 billion euros.

Suitable for:

• Local search optimization: in Google Maps the “Nearby” search
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Forecast of spending on search engine advertising in Germany until 2025

Forecast of expenditure on search engine advertising in Germany – Image: Xpert.Digital

This statistic shows the expenditure on search engine advertising in Germany from 2017 to 2019 as well as a forecast up to 2025. According to an analysis, the expenditure on desktop search engine advertising in Germany in 2020 will be around 2.78 billion euros.

US search advertising spending forecast to 2025

Search engine advertising spending forecast in the USA – Image: Xpert.Digital

This statistic shows the development of spending on search engine advertising in the USA from 2017 to 2019 as well as a forecast up to 2025. According to an analysis, spending on desktop search engine advertising in the USA will be around 22.73 billion euros in 2020.

Forecast of search advertising spending in China until 2025

Forecast of spending on search engine advertising in China – Image: Xpert.Digital

This statistic shows the development of spending on search engine advertising in China from 2017 to 2019 as well as a forecast up to 2025. According to an analysis, spending on desktop search engine advertising in China will be around 10.8 billion euros in 2020.

Spending on search engine advertising per internet user in Germany by 2025

Spending on search engine advertising per internet user in Germany – Image: Xpert.Digital

This statistic shows the average expenditure on search engine advertising per internet user in Germany from 2017 to 2019 as well as a forecast up to 2025. According to an analysis, the average expenditure per internet user in the search engine advertising segment in 2020 will be around 56.49 euros. The forecast has been adjusted to reflect the expected impact of COVID-19.

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

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Konrad Wolfenstein

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I'm looking forward to our joint project.

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Xpert.Digital – Konrad Wolfenstein

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