Mobile SEO: Looking for a search engine optimization agency from Esslingen, Göppingen or Geislingen?

Published on: June 7, 2021 / Update from: June 13, 2021 - Author: Konrad Wolfenstein

Mobile SEO – search engine optimization agency – Image: SEO.AG / Xpert.Digital & MillaF|Shutterstock.com

Local search optimization: “Nearby” search in Google Maps

Meanwhile, in many areas, the mobile version is googled far more than the desktop version. This is also the case with the online map service Google Maps. Google Maps can also be used on mobile phones. Google Maps is preinstalled on many mobile devices. An app is available for iOS and Android. As of February 2021, the Google Maps app was viewed by 51 percent of the mobile audience in the United States. The numbers in Germany are similar.

Desktop screenshots

Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Smartphone use for local “Nearby” searches

Smartphone use for local search “Find Nearby” – Xpert.Digital

Nearby Search: Share of smartphone buyers in the United States who used their device to search locally. This statistic provides information about the proportion of smartphone shoppers in the United States who used their device for local searches as of July 2018. During the survey period, 82 percent of respondents who said they used their smartphone to shop Nearby” search is used on their mobile device.

• Yes: 82% Overall / 92% Millennials
• No: 18% Total / 8% Millennials

Most common local “Nearby” searches among smartphone users

Most common local searches using the “Nearby” search among smartphone users – Image: Xpert.Digital

This statistic shows the most common local searches among smartphone users in the U.S. in July 2018. During the survey period, 48 percent of respondents said they used Nearby search for a specific store or retailer.

• 48% – Specific store/retailer
• 29% – Product Category Nearby
• 23% – Specific brand nearby

Most popular local mobile search categories among smartphone users

Most popular mobile “nearby” search categories among smartphone users – Image: Xpert.Digital

This statistic shows the most popular local search categories of mobile “near me” searches among smartphone users in the United States. In July 2018, 84 percent of respondents said they typically use “nearby” search for food.

• 84% – Food
• 56% – Entertainment
• 50% – Banking
• 41% – Clothing
• 38% – Personal care

Suitable for:

• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Yelp: Number of unique mobile visitors 2016-2020

Yelp: Number of unique mobile visitors 2016-2020 – Image: Xpert.Digital

The timeline shows the number of unique mobile visitors on the recommendation platform Yelp from 2016 to 2020, per quarter. The local search and review site's mobile visitor numbers are showing steady growth, reaching over 29.6 million unique mobile app devices in the third quarter of 2020.

Yelp, Inc. is an American Internet company that operates a recommendation portal for service providers. The Company's website provides specialized search capabilities and provides information about stores in a specific area specified by address or zip code.

In addition to Yelp, there are other platforms that have taken on the topic of reviews.

TripAdvisor focuses on travel destinations and recommendations from travelers for travelers. Foursquare linked the topic of gamification with reviews and was the first provider to introduce a check-in function, as is now also available on Yelp.

The increasingly powerful functions of Google Maps, including its own lists, reviews, photos and integration into the Google or Google Maps search function, are now also making Yelp strong competition.

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That's why Xpert.Digital for Esslingen, Göppingen and Geislingen!

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

Or book an online appointment right here (video call via Microsoft Teams)

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus