Extended Reality: Hybrid trade fairs for innovation-driven companies with a cross-device metaverse – Virtual & Mixed

In recent years, the way we perceive and interact with the world has changed dramatically. This is largely due to the rapid progress in technology, particularly in the areas of Extended Reality (XR), Virtual Reality (VR) and Mixed Reality (MR). For companies constantly striving to be at the forefront of innovation, these technologies offer a world of new possibilities.

🌟 Hybrid trade fairs: A revolution in the business world

Traditional trade shows have always been physical events where companies, professionals and customers met to present products, network and close deals. But the introduction of extended reality has completely changed this dynamic landscape. Today, companies can host hybrid trade shows where attendees can interact both physically and virtually.

By using VR and MR, visitors can enter a trade fair stand without being physically present. You can interact with products, watch demonstration videos, and even use virtual meeting rooms to engage with exhibitors. This not only expands the reach of the trade show, but also enables a deeper and interactive experience for attendees.

🌌 The cross-device metaverse

The concept of Metaverse is not new, but advances in XR technology are bringing it more and more to the forefront. The Metaverse can be understood as a collective virtual shared spatial imagination created through the convergence of physical virtual reality and interactive digital environments.

For businesses, this means seamless integration across devices to deliver a unified and immersive experience. Regardless of whether a visitor accesses the trade fair via VR glasses, a computer or a smartphone, the experience remains consistent and engaging. The cross-device metaverse also allows companies to expand their reach and appeal to a wider audience, regardless of geographical restrictions.

🚀 Advantages for innovation-driven companies

1. Extended reach

Hybrid trade shows allow companies to reach a global audience without attendees having to travel.

2. Cost savings

The costs of organizing a physical trade fair can be enormous. By combining physical and virtual elements, companies can save costs while reaching a larger audience.

3. Data analysis

Digital interactions allow companies to collect valuable data about their visitors' behavior and preferences. This can be used to adjust marketing strategies and improve future trade shows.

4. Personalized experiences

Through XR technology, companies can create personalized experiences for their visitors, tailored to their preferences and interests.

🔗 Hybrid trade fairs & virtual fairs

The introduction of extended reality in the business world has paved the way for revolutionary changes. Hybrid trade shows, supported by a cross-device metaverse, offer companies the opportunity to expand their reach, save costs and build deeper relationships with their customers. In this ever-changing landscape, it is critical for innovation-driven companies to be at the forefront and take full advantage of the opportunities these technologies offer. 🌐🌟🌌🚀🔗

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• 🚀 Innovation-driven companies and XR technology
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• 🌍 The global reach of hybrid trade fairs
• 💰 Cost savings and data acquisition in the business world
• 🤖 Virtual Reality: A new era for corporate trade fairs
• 🤝 Customer loyalty in the metaverse: The role of XR
• 📊 Data analysis and personalized experiences in XR trade fairs
• 📱 The Cross-Device Metaverse: An Overview
• 🌟 The future of business experience: XR and hybrid trade fairs

#️⃣ Hashtags: #XR #HybridMeasures #Metaverse #Innovation #Dataanalysis

Prof. Dr. Fabian Lang from Hannover University of Applied Sciences emphasizes the importance of the Metaverse for innovation-driven companies . This digital space offers a unique platform to manifest and intensify the demand for innovation among stakeholders such as shareholders and investors. But what exactly can that look like?

💡 An outstanding example is Telefónica's involvement at the Mobile World Congress (MWC) 2023. Here, the telecommunications giant expanded its trade fair stand with a virtual presence. Visitors can visit the stand not only physically, but also virtually. You can attend live presentations, interact with employees, and even experience products in real time, all without being physically present.

🌍This type of application highlights Telefónica as a driver of innovation in the industry and sends a clear signal to investors and shareholders: we are future-oriented and a leader in digital transformation. This model offers a strategic advantage, not only in terms of branding, but also through the ability to scale globally without the associated costs of physical presence.

🌟 The potential of the Metaverse 🌍

The idea of ​​the metaverse is relevant not only to technology companies, but to all industries. From retail to healthcare, the possible uses are almost endless. Imagine a luxury brand that allows its customers to try on garments in a virtual environment before making a purchase. Or a pharmaceutical company that offers medical training in a virtual laboratory.

The impact of social interactions in the Metaverse should also not be underestimated. Companies can expand their customer base through special events or exclusive product releases in a virtual world. For example, a car manufacturer could present a new model in an exclusive virtual showroom that is only accessible to certain members.

💰 The financial benefits 💼

Aside from the obvious benefits in terms of image as an innovator, there are also financial benefits. Companies can generate additional revenue streams by selling virtual goods and services. This opens up new markets and enables efficient monetization of intellectual property, as even the smallest digital assets can be sold. Additionally, data collection and analysis in the Metaverse can provide essential insights into customer behavior, which in turn can be translated into optimized business strategies.

🔍 Legal and ethical considerations 📜

However, there are also challenges, particularly around privacy and ethics. Companies must ensure that the data collected is managed securely and in accordance with data protection regulations. Additionally, the technology should be designed to be inclusive and accessible to ensure access for all people.

📝 Metaverse not only strengthens the image, but also ensures a lead 🚀

Appearing in the Metaverse not only offers a unique opportunity to position yourself as an innovation leader, but also opens up new business areas and provides valuable data for the further development of the company. However, careful planning and consideration of ethical and legal aspects are crucial for success. Whether as a supplementary presence at trade fairs or as an integral part of the business strategy, the innovative use of the Metaverse is a decisive factor for the future viability of every company. Prof. Dr. Fabian Lang's point of view is confirmed by practice: Anyone who is active in the metaverse not only strengthens their image, but also secures a lead in an increasingly competitive and digitalized market.

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• 🌍 Metaverse for all industries: diversity of applications
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#️⃣ Hashtags: #Metaverse #Innovation #VirtualPresence #Monetization #SocialInteractions #Privacy #Ethics #Business Opportunities #Competitive Advantage #Sustainability

Hybrid trade fair with metaverse and physical trade fair, in-house exhibition or event – ​​Image: Xpert.Digital

The advantages of 3D product presentations in the Metaverse in combination with physical trade fairs and events, also used as a hybrid trade fair, are diverse and can help companies strengthen their presence in the market and create an impressive customer experience.

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• Hybrid trade fairs with and in the Metaverse: 3D product presentations are revolutionizing global events

Although trade shows and other in-person promotional events have faced strong competition from digital marketing channels in recent years, they remain among the most profitable business-to-business (B2B) media strategies around the world. In 2019, the global B2B trade fair market was valued at $34.4 billion, and by 2023 this number is expected to exceed 40 billion.

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• The mainstay trade fair relies on virtual solutions

In recent years, the technologies surrounding the Metaverse and Extended Reality (XR) have developed rapidly and are slowly but surely becoming a strategic component of trade fairs and events. A particularly fascinating innovation is the idea of ​​cross-device 'free devices'. This is about the ability to freely select different device types for access to the Metaverse and the XR environment. Whether it's a smartphone, VR glasses, tablet, computer or a touchscreen on the wall or as a table - the choice of device is up to the user. This flexible approach enables a unique hybrid trade fair presentation in which digital and real experiences seamlessly merge.

🌍 The importance of the Metaverse and extended reality at trade fairs and events

Before we delve deeper into cross-device free devices, it is important to understand the metaverse and extended reality as it relates to trade fairs and events. The Metaverse is a virtual world in which users can interact using digital avatars. It offers a comprehensive digital environment ranging from social media to gaming to business applications. Extended Reality (XR), on the other hand, is a collective term that includes Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). XR expands the physical world with digital elements and enables immersive experiences.

Trade fairs and events are traditionally places for personal exchange and business initiation. However, with the integration of the Metaverse and XR technologies, they take on a completely new dimension. Trade fairs can now also be held digitally and in combination, thereby overcoming physical distances. This enables companies to take part in trade fairs worldwide without being physically there. At the same time, physical trade fairs can also be expanded with XR areas that offer additional information and experiences.

🚀 The advantages of cross-device free devices

The idea of ​​cross-device free devices brings numerous advantages that significantly improve the experience at trade fairs and events in the Metaverse and the XR environment:

1. Flexibility for participants

Each participant can choose the device that best suits their needs and preferences. Some may prefer the immersion of VR glasses, while others prefer to navigate on their tablet or smartphone. This freedom increases the willingness to participate and the well-being of the participants.

2. Cost effectiveness

Because participants can use their own devices, the cost of providing expensive hardware is eliminated. This significantly reduces entry and participation costs for trade fairs and events and also enables smaller companies and individuals to take part in events.

3. Accessibility

The cross-device approach takes the diversity of users into account. People with different abilities and needs can use the devices most suitable for them, increasing accessibility and creating a more inclusive environment.

4. Seamless integration

Integrating various devices into the Metaverse and XR environment requires advanced technologies that enable seamless interactions. This encourages collaboration between participants and enables a seamless experience.

5. Realistic experiences

The combination of digital and real elements enables realistic experiences. For example, participants can use VR glasses to inspect virtual products or take part in interactive presentations while being physically present at the same time.

🌟 Application scenarios for cross-device free devices at trade fairs and events

In order to fully exploit the advantages of cross-device free devices at trade fairs and events, various application scenarios can be considered:

1. Hybrid trade fairs

At hybrid trade fairs, participants can be on site or participate digitally from anywhere in the world. This opens up the opportunity for companies to reach a broader audience while enabling physical interactions.

2. 3D product presentations

Companies can showcase their products in virtual environments, allowing them to capture attendees' attention and provide them with realistic insights into the products. This is particularly relevant in industries such as real estate, automotive and fashion.

3. Networking and social interaction

The cross-device free devices enable participants to network in virtual lounges and maintain social interactions. This creates an informal atmosphere that comes close to the personal exchange at physical trade fairs.

4. Virtual conferences and lectures

Keynote speakers and experts can deliver their presentations in a VR environment to create an interactive and immersive experience. Participants can ask questions and respond in real time as if they were physically present.

5. Measuring engagement

XR technology allows event organizers to accurately measure attendee engagement. You can track which presentations received the most attention, which products were clicked on the most, and which interactions occurred the most.

🛠️ Challenges and future developments

Although the idea of ​​cross-device free devices is promising, there are also some challenges to be overcome:

1. Technological compatibility

The integration of different types of devices requires advanced technological solutions to ensure interoperability. This requires close collaboration between hardware manufacturers and software developers.

2. Privacy and Security

The use of personal devices in XR environments can raise privacy and security concerns. It is crucial to implement robust security protocols to protect user privacy.

3. User Experience

The user experience must be consistent and engaging across different devices. This requires careful design of XR environments and optimization for different screen sizes and input methods.

The future of cross-device free devices at trade fairs and events looks promising. As technology advances, these challenges will be overcome and XR will become an integral part of the events industry. Companies should use these opportunities to expand their audience, merge real and virtual worlds, and create an innovative experience for their participants.

📝 Free choice and accessibility with the Free Devices concept

The cross-device free devices in the context of the Metaverse and Extended Reality (XR) at trade fairs and events offer numerous advantages, including flexibility, cost efficiency and accessibility. They allow participants to freely select different types of devices to seamlessly connect digital and real experiences. This technology opens up application scenarios such as hybrid trade fairs, product presentations, virtual conferences and networking in virtual lounges. Although there are challenges, the use of XR technologies across devices is expected to shape the future of the events industry and significantly expand opportunities for businesses.

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• 📈 Hybrid trade fairs of the future: Flexibility through free devices
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#️⃣ Hashtags: #Metaverse #XR #MessenUndEvents #FreeDevices #Innovation

Find the right Metaverse agency and planning office such as a consulting firm - Image: Xpert.Digital

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