Influencers have an effect especially on younger people

Published on: April 8, 2019 / Update from: April 8, 2019 - Author: Konrad Wolfenstein

Influencers are particularly effective among younger people – @shutterstock | Trufflepix

Does influencer marketing work? a survey by the Federal Association of the Digital Economy (BVDW), the answer to this question is clearly yes. According to this, one in five respondents has already bought products because they were advertised by influencers. The younger the respondents, the higher the likelihood that influencer advertising has already had an impact on their consumer behavior. Influencers are now a permanent presence in the everyday lives of many Germans. 41 percent have contact with influencers at least once a week.

Does influencer marketing work? According to a survey by the German Digital Industry Association (BVDW), this question can clearly be answered in the affirmative. According to the survey, one in five respondents has already bought products because they were advertised by influencers. The younger the respondents, the higher the probability that influencer advertising has already had an effect on their consumer behavior. Influencers are now a permanent fixture in the everyday lives of many Germans. 41 percent have contact with influencers at least once a week.

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