Google House Fair I/O 2025: AI transformation from programming, changed Google search to e-commerce and smart shopping

Future technologies reveal: Highlights of Google I/O 2025

The Google I/O 2025 presented numerous innovations in the AI ​​area that underline Google's ambitions to remain a leader in the AI ​​landscape. From autonomous programming agents to film production tools to a completely redesigned search-Google presented an impressive portfolio of AI-based products and services that have the potential to fundamentally change our digital interaction.

Suitable for:

• The Android Show: I/O Edition-Google's platform for innovations in the Android ecosystem

Jules: The autonomous programming agent enters the public stage

Google released its AI programming agent Jules into the public beta phase. Originally presented in December 2024, Jules was previously only available to a limited extent via Google Labs. The agent is based on Gemini 2.5 Pro, which, according to Google, is not only a leader in programming benchmarks, but can also explain solutions transparently through Reasoning.

Unlike conventional code assistants, Jules works asynchronous and autonomous. Instead of just making code suggestions, the agent takes over entire areas of responsibility: he writes tests, develops new features, removes bugs and updated outdated dependencies. His way of working is fundamentally different from previous solutions:

"Jules is an asynchronous, agent coding assistant that integrates directly into existing repositories. He clits her code base into a secure Google Cloud Virtual Machine (VM), understands the complete context of youref project and performs tasks".

An interesting feature is the audio summary of changelogs, which means that developers can have changes read out. Jules works by direct cloning of the repositories to a Google Cloud VM, whereby Google promises not to use the code for training purposes and isolate the data. Jules can be used free of charge during the beta phase, but Google later plans to switch to a paid model.

Technical integration and workflow

Jules integrates seamlessly into Github workflows and enables developers to work on several tasks in parallel. As soon as a task is submitted, Jules develops a plan and suggests changes. Developers can check these changes, propose modifications or take them directly into the code. This deep integration and parallel processing allows programmers to concentrate on creative aspects while Jules takes on routine tasks.

Gemini 2.5: deeper thinking and improved efficiency

One of the most remarkable innovations is the “Deep Think” mode for Gemini 2.5 Pro. This experimental function enables the model to take several hypotheses into account before an answer. This is particularly evident in complex mathematical tasks and programming challenges.

Google describes the mode as follows: "Deep Think uses new research techniques that enable the model to take several hypotheses into account before answering". In benchmark tests, Deep Think achieved impressive results, including a score of 84% in the multimodal Reasoning test MMMU and an excellent performance in the extremely demanding United States of America Mathematical Olympiad 2025.

Gemini 2.5 Flash has also been revised and now needs 20 to 30 percent less tokens in processing, while it shows better performance in thinking, multimodality and processing of code. This optimized version will be available to all developers from June.

Performance improvements and new functions

Gemini 2.5 Pro dominates current AI benchmarks. The model leads the webdev arena with an elo score of 1,415 and, with its context window, sets new standards of long texts and videos of one million token.

Another innovation is the native audio edition, which enables more natural experiences of conversation. Developers can adapt the tone, accent and speech, with the system supporting more than 24 languages ​​and can even switch seamlessly between them.

VEO 3 and Flow: The revolution of AI film production

With VEO 3 and the Flow tool on it, Google heralds a new era of AI-based video production. VEO 3 marks a crucial turning point because it is the first AI video model to generate synchronized audio output-a feature that has not yet been available in any competitive product.

The CEO of Google Deepmind, Demis Hassabis, aptly describes this progress: “We leave the silent film era of video”. VEO 3 can not only create sound effects and background noises, but also generate dialogues that are perfectly synchronized with the video.

Flow: A tailor-made film production tool

Flow was specially developed for the VEO model and optimizes the strengths of the AI ​​for filmmakers. Google describes Flow as "inspired by the feeling when time becomes slower and the creative is effortless, iterative and full of possibilities". The tool is specially designed for VEO, "with exceptional prompt-aderence and breathtaking cinematic editions that exceed physics and realism".

Flow offers filmmakers several key functions:

• Camera control: direct control over camera movement, angle and perspectives
• Scene builder: seamless processing and expansion of existing recordings
• Asset management: simple administration and organization of all elements and prompt
• Flow TV: A constantly growing selection of clips for inspiration

Flow is now available for subscribers to Google Ai Pro and Ultra plans in the USA, with a planned expansion to other countries.

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Google Ai Pro and Ultra: Premium-Ki at premium prices

Google structured its AI offer and introduces two paid packages: Google Ai Pro (formerly Gemini Advanced) and the new Google AI Ultra for $ 249.99 per month.

The Ultra package is aimed at professional users and offers access to the most powerful AI functions of the company. It includes tools such as Gemini 2.5 Pro with Deep Think, VEO 3 with native audioogenization, images 4, whisk, notebootklm and other exclusive features. In addition, subscribers receive 30 terabytes of storage space, which would cost 149.99 euros per month individually.

The Ultra package is currently only available for US users, while Google Ai Pro (renamed Gemini Advanced) is continued unchanged. With this price strategy, Google positions itself in the high-priced segment and competes directly with opened premium offers.

Suitable for:

• I/o Unveiling: Google sets everything on XR: New Smart Glasses with Android XR will start shortly - we know that

The transformation of Google search

Google AI Mode is now available for all users in the USA and represents a fundamental realignment of the search engine. Behind the term is "a completely new search, in which the elements are put together on the search results via AI".

This AI-supported search can answer complex, multi-part questions by dividing extensive search queries into several smaller searches and processing in parallel-a process called “query fan-out”. AI Mode is supported by Gemini 2.5, as is the AI ​​overviews.

Extended functions and global expansion

The AI ​​overviews leave Google Labs and will be available in over 200 countries and more than 40 languages ​​worldwide. According to Google, over 1.5 billion users already use these AI functions per month, which underlines the rapid adaptation of this technology.

The AI ​​Mode receives a personal context and can use Deep Search "dozens or even hundreds of searches in parallel". In addition, it will be possible this summer to analyze complex data in AI Mode.

A particularly innovative expansion is the integration of Project Astra under the name “Search Live”. This function enables users to ask questions about what you see through your smartphone camera. “Project Astra processes live audio and video into a AI framework and provides answers to user inquiries with minimal delay”.

Smart shopping: AI revolutionizes the shopping experience

A new shopping function that uses the shopping graph with over 50 billion products causes a special sensation. This enables precise and differentiated product searches and offers innovative features:

• A virtual rehearsal aid shows what clothes would look like in your own person
• Automatic calculation of the body dimensions by the smartphone camera
• Persecution of the price development of desired products
• Automated purchase and order by the AI

This function can already be tested in Google Labs and marks an important step towards fully AI-based e-commerce experiences.

Effects on the digital landscape

The innovations presented on the Google I/O 2025 will have far -reaching effects on different areas. Tools such as Jules open new opportunities for developers, but could also automate certain programming tasks. With VEO 3 and Flow, creative professions such as filmmakers receive powerful aids that could revolutionize the production process.

However, it is noteworthy that Google did not make any explicit statements on the effects of their AI technologies on websites and SEO on the I/O. The transformation of Google search by AI Mode will undoubtedly change the way users interact with search results, which in turn will have consequences for website operators and content manufacturers.

With the introduction of AI supported shopping functions, automated purchases and the deep integration of AI in the search, the user behavior could change fundamentally. Websites could lose importance in certain areas, since AI systems deliver answers directly or even carry out transactions.

Google's comprehensive AI strategy

The Google I/O 2025 impressively demonstrates how comprehensive Google's AI strategy is. From autonomous programming agents to AI-supported film production to the complete redesign of the search-Google positions itself at the forefront of the AI ​​revolution.

With the introduction of the Premium subscription Google Ai Ultra for $ 249.99 a month, Google also signals that high-quality AI services have their price. The strategy of offering certain advanced functions exclusively for subscribers could lead to a two-class society in AI use.

The technologies presented mark a significant step towards a AI penetrated digital world. On the other hand, while opening fascinating new opportunities, on the other hand, you raise questions about data protection, authenticity of content and the future role of website operators and content manufacturers. The coming months will show how users, developers and the market will react to these profound changes.

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