Innovative drive-in: ordering and cashless payment directly at the speakerphone - payment concept for fast-food restaurants and catering

📱 The future of the drive-in is undergoing a possible transformation that could permanently change the customer experience in the fast food industry. With the advanced payment concept from VR Payment and Smoothr, which integrates payment processes directly on the speakerphone, an innovation is about to be introduced to a feasible and industry-wide introduction. This approach aims to significantly simplify and speed up the payment process for customers at the drive-thru of fast-food restaurants.

💳 Comfort and efficiency

With ordering and cashless payment directly at the intercom, the classic approach and personal payment at the service window are no longer required - an enormous gain in convenience and time for guests and a significant increase in efficiency for restaurant owners and franchisees. This means that the restaurant staff can concentrate entirely on preparing the food and serving the guests.

🌐 Technology and customer friendliness

The focus of this innovation is the synergy between technological excellence and increased customer friendliness. By combining the processes of order acceptance and payment directly at the speakerphone, a previously unattainable level of convenience and speed in processing is achieved. This development promises not only an increase in customer satisfaction, but also a significant increase in sales for restaurant operators.

🍔 Pilot project at Burger King®

One of the first companies to benefit from this revolutionary idea is Burger King® Germany. The concept has been tested at six locations in Germany for four months and has already proven itself there. Julia Barsch, Head of Digital at Burger King Germany, confirms the positive response. The traditional, cumbersome payment at the service window is replaced by the innovative system, which simplifies the process for guests and employees and makes it more efficient. The time and cost savings should not be underestimated.

“A large proportion of our guests order directly from their car. This makes it all the more important for us to increase the convenience of ordering and paying outside. Thanks to VR Payment and Smoothr, the somewhat clumsy handing out of card readers at the service window will soon be a thing of the past. Preferring payment at the speakerphone makes the overall process more convenient and significantly more efficient for our guests and employees. It saves nerves, time and costs.” – Julia Barsch, Head of Digital at BURGER KING Deutschland GmbH

🛠 Technological implementation

The technological implementation of the concept offers customers the same comfort that they already know from inside restaurants. State-of-the-art speaking columns with an integrated payment system accept all common cards and digital wallets. The integrated QR code scanner also enables coupons and loyalty programs to be read, which increases the attractiveness for the customer and increases the average receipt value.

🌟 VR Payment and Smoothr as pioneers

VR Payment and Smoothr are pioneers of digitalization in the catering industry and are continually pushing forward innovative concepts and solutions. The introduction of self-order terminals in the guest room as well as online and mobile ordering options were already significant steps. The redesign of the drive-thru marks another milestone in their efforts to revolutionize the customer experience. In addition, the integration of artificial intelligence for fully automated order acceptance and outdoor self-order terminals for the so-called curbside service are already in development. These approaches promise to further simplify and speed up the ordering and payment process by leveraging technological advances to meet the needs of modern customers.

🎤 Presentation at Internorga 2024

The innovation in question and other system solutions will be presented at Internorga 2024 in Hamburg. The VR Payment and Smoothr trade fair stand offers visitors the opportunity to experience the new solutions up close and test how they work until March 12th. This opportunity underlines the aim of making future-oriented technologies accessible and demonstrating their potential for the catering industry.

💡 The advancing digitalization of the catering industry

The impetus that VR Payment and Smoothr provide for the digitalization of the catering industry is invaluable. They not only promote efficiency and customer friendliness, but also a stronger loyalty of guests to the brand. By providing innovative solutions that increase convenience at the point of sale, customers are encouraged to use drive-thru offers more frequently and spontaneously. This ultimately leads to a win-win situation for customers and operators.

The new drive-in concept from VR Payment and Smoothr represents a turning point in the way quick-service restaurants work. The introduction of this innovation not only optimizes operational processes, but also significantly improves the customer experience. This example impressively demonstrates how technological innovations can be used specifically to raise industry standards and pave the way for future developments. The future of the drive-thru has arrived, and it promises an era of efficiency, convenience and satisfaction – for both customers and restaurant owners.

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🌐 The changing world of gastronomy

In today's fast-paced and comfortable world, time is a valuable commodity in addition to convenience. With the constant advancement of technology, the demands for convenience and efficiency in the catering industry, especially in quick-service restaurants, have also changed drastically. An outstanding example of this development is the innovative concept of the drive-in with ordering and cashless payment directly at the speakerphone. This payment concept represents an important milestone in the evolution of fast-food restaurants and is characterized by the pursuit of greater speed, improved customer service and general process optimization.

💡 The brilliant idea behind the concept

The idea behind the drive-in concept is as simple as it is ingenious: customers have the opportunity to place their orders and at the same time pay cashless without having to leave their vehicle. This is done using a special speaker column that is equipped with the latest technology.

⏰ Advantages: time savings and security

The advantages of this innovation are many. First, there is the obvious time saving for the customer. In the traditional drive-thru system, customers often had to wait in two lines: one to place their order and another to pay and receive their order. By integrating the ordering and payment processes on a speakerphone, this process is significantly accelerated. In addition, cashless payment reduces the risk of money loss and theft, both for the restaurant and the customer, and ensures a smoother process.

🔍 Strategic and data-driven decisions

However, the implementation of this technology goes beyond the purely practical level and also affects the strategic direction of quick-service restaurants. By analyzing the data collected, business owners can gain valuable insights into customer behavior. This data can be used to optimize the menu, develop personalized marketing strategies and ultimately increase sales. Artificial intelligence is also playing an increasingly important role by recognizing patterns in order data and making suggestions to further improve the customer experience.

🚀 Looking into the future

Future developments in this area could go even further. It would be conceivable, for example, to integrate voice-controlled assistants that enable even more seamless interaction, or to use blockchain technology for even more secure transactions. Likewise, using drones for close-in delivery could be a next step to further increase efficiency and customer satisfaction.

In a world where efficiency and convenience are becoming increasingly important, the innovative concept of the drive-thru with direct ordering and cashless payment at the speakerphone has the potential to permanently change the landscape of fast food restaurants. By addressing the needs of modern consumers, it creates a solid foundation for future growth and innovation. The desire to continuously improve customer service and optimize process efficiency while contributing to environmental protection represents a crucial step towards the future of the catering industry. In this rapidly evolving sector, the willingness to adapt and innovate remains The key to success.

📣 Similar topics

• 🚗 Fast food restaurants and the cashless payment revolution
• ⌚ The impact of technology on efficiency in the catering industry
• 💼 Data-driven decision making in fast food restaurants
• 🌱 Environmental protection and innovations in the fast food sector
• 🤖 Artificial intelligence and personalization in customer service
• ⚙️ The future of gastronomy: efficiency through technical innovations
• 📈 Optimization of menus and marketing through customer behavior analysis
• 💡 Drive-in concepts: From idea to implementation
• 🛡️ Security and convenience through cashless payment systems
• 🌟 Customer needs in focus: The evolution of quick-service restaurants

#️⃣ Hashtags: #GastronomyInnovation #CashlessPayments #TechnologyInTheGastronomy #CustomerServiceOptimization #FutureOfGastronomy

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