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Published on: June 5, 2021 / update from: July 5, 2021 - Author: Konrad Wolfenstein

Online Marketing Agency – Image: stockfour|Shutterstock.com

The most effective marketing channels for leads

The multitude of marketing options are a major challenge for every marketing department and marketing manager. What is needed and what is unnecessary? Where to start and how to implement it? Market observations (market intelligence), which we provide comprehensively at Xpert.Digital, are helpful.

Three basic questions help you reflect on your own and current activities:

• Do you or your team know your unique selling point (USP), i.e. your unique selling point?
• Do you or your team know your target group and their customer demographics?
• Are you or your team using the right marketing strategies for this?

More about this here with all the details and graphics: Challenges for Marketing

The Most Effective Lead Generation Tactics with the Highest ROI According to B2B Marketers

The most effective lead generation tactics – Image: Xpert.Digital

The Most Effective B2B Lead Generation Tactics in USA for ROI Generation. A 2019 survey of B2B marketing professionals in the United States found that 50 percent of respondents believe email is the most effective channel for achieving a high return on investment. Search optimization and marketing took second place on this list.

• 50% – Email
• 43% – Search Engine (Optimization & Marketing)
• 34% – Content Marketing
• 32% – Live Events
• 23% – Social Media
• 16% – PPC/Display Ads
• 13% – Telemarketing
• 11% – Retargeting
• 10% – Influencer Marketing
• 9% – print
• 19% – Other

The most effective B2B marketing channels for early-stage engagement

The best and most effective marketing measures in the early phase - Image: Xpert.Digital

Marketing Channels Considered Most Effective for Driving Early Stage (New Business) Engagement According to B2B Marketers in the US (As of December 2019)

According to the results of a survey conducted in late 2019, 49 percent of B2B marketers in the US consider email to be the most effective channel for generating early-stage engagement. Additionally, 39 percent of survey respondents said in-person events are effective at driving customer engagement.

• 49% – Email
• 47% – Website
• 39% – In-person events/trade shows
• 27% – Search Engine
• 25% – Social Media

The most effective B2B marketing channels to increase conversions

The most effective B2B marketing channels to increase conversions – Image: Xpert.Digital

Marketing channels considered most effective for increasing conversions according to B2B marketers in the US. A survey of U.S. B2B marketers conducted in late 2019 found that 53 percent of respondents believe in-person events are the most effective channel for driving conversions. Email and phone are tied for second place, with 48 percent of marketers viewing these channels as effective in increasing conversions.

• 53% – In-person events/trade shows
• 48% – Email
• 48% – Telephone
• 39% – Product demonstrations
• 34% – Website

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

More topics on SEO

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches
• Local search optimization: in Google Maps the “Nearby” search
• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

That's why Xpert.Digital for Günzburg, Leipheim and Langenau!

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

Or book an online appointment right here (video call via Microsoft Teams)

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus