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Digital Content Marketing & Press: Looking for a PR agency from Ulm or Augsburg?


Konrad Wolfenstein - Brand Ambassador - Industry InfluencerOnline contact (Konrad Wolfenstein)

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Published on: June 8, 2021 / update from: August 4, 2021 - Author: Konrad Wolfenstein

Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: Eleonora Grunge|Shutterstock.com

Digital Content Marketing & Public Relations – PR Agency – Public Relations – Image: Eleonora Grunge|Shutterstock.com

Content development internally or externally?

The decision depends very much on the company structure and marketing strategy. Is conservative public relations advantageous and can freer communication also develop new potential? Sometimes a breath of fresh air opens your eyes and makes room for new ideas, commitments and developments.

Is a wider range of options and resources needed? What about broader professional expertise that also includes topics out-of-the-box in order to achieve greater customer response and appeal?

 

🏢 👨🏻 👩🏻 Digital services for your company - locally and globally

We work in the area of ​​business development and help you strengthen and expand the market. Smarketing, market intelligence, lead nurturing and content development are our tools.

We look forward to seeing you!

Advice and solutions can be found here 👈🏻

🚀 👧🏽 👦🏽 For agencies that can use our help

We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.

Get in touch with us 👈🏻

 

Have you ever thought about developing and expanding through business development, which is one of Xpert.Digital's strengths? We provide you with our entire know-how, from market intelligence to digital marketing and SEO.

Suitable for:

  • Important for PR and content marketing: emailing – newsletter
  • Scope and industry types of PR and content marketing

Key Metrics Used to Measure Content Marketing Engagement According to Industry Experts Worldwide

Content marketing engagement metrics used worldwide - Image: Xpert.Digital

Content marketing engagement metrics used worldwide – Image: Xpert.Digital

In a May 2019 survey of global marketers measuring content marketing engagement, 51 percent of respondents said they believe the most important metric for measuring content engagement is the number of leads generated. The number of new or returning visitors was also a crucial metric for half of the marketers surveyed.

What are the content marketing engagement metrics used worldwide?

  • 51% – Leads generated
  • 50% – New/returning visitors
  • 43% – conversion rate
  • 32% – Likes/Comments/Shares
  • 29% – Dwell time/views
  • 25% – Number of downloads
  • 10% – Page/scroll depth

Suitable for:

  • Lobbying – a main field and marketing tactic of the public relations industry
  • PR (Public Relations) and marketing services
  • Agency power – from digital marketing to lobbying!

Content Marketing Types Most Trusted by Audiences, According to Marketing Experts Worldwide

Content marketing types that target groups trust the most in 2019 - Image: Xpert.Digital

Content marketing types most trusted by audiences in 2019 – Image: Xpert.Digital

In a survey conducted in May 2019, global marketing professionals were asked what they believe are the most trusted content types among their audiences. 60 percent of respondents said research and case studies are most valued by their audiences, while 34 percent said the same about photos and infographics.

Which types of content do readers trust the most?

  • 60% – Research/Case Studies
  • 34% – Photos/Infographics
  • 31% – Blog posts/articles
  • 30% – Email/e-newsletter
  • 30% – videos/moving images
  • 28% – Webinars/online events
  • 23% – Traditional/Digital PR

Suitable for:

  • Most effective social media advertising formats for PR and content marketing, for B2B and B2C
  • How much marketing team & marketing budget should it be?

Leading content marketing challenges according to industry experts worldwide

Content marketing challenges worldwide - Image: Xpert.Digital

Content marketing challenges worldwide – Image: Xpert.Digital

In a survey of global marketers conducted in mid-2019, just over half of respondents said their biggest content marketing challenges were creating content that generates quality leads and attracts more traffic. Developing relevant content and improving their SEO performance were also rated as challenges by 45 and 44 percent of marketers surveyed, respectively.

What are the content marketing challenges?

  • 54% – Create content that generates quality leads
  • 52% – Create content that attracts more visitors
  • 45% – developing content that resonates with the target group
  • 44% – Improving the SEO performance of our content
  • 34% – Find ideas for creating new content
  • 30% – Proof of ROI for our content
  • 26% – Proof of the effectiveness of our content marketing strategy
  • 25% – Identify the most efficient channels for content distribution
  • 21% – Workflow coordination
  • 18% – Organizing and controlling content marketing campaigns
  • 16% – Hiring highly qualified specialists
  • 14% – Looking for the right content marketing technologies
  • 13% – Maintaining a consistent tone of voice across all content marketing channels
  • 4% – Other

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

  • Customer Demographics Library – Demographics Knowledge Base (PDF)
  • Online Marketing Library (PDF)
  • E-Commerce Library – Knowledge Base (PDF)
  • Social Media Marketing Library – Knowledge Base (PDF)
  • SEO Library – SEM knowledge database (PDF)
  • Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
  • Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

  • Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
  • The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
  • Marketing strategies and trends
  • Personalized customer approach is gold
  • Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That’s why Xpert.Digital for Ulm and Augsburg! – Digital Content Marketing & Press: PR agency

Digital Pioneer - Konrad Wolfenstein

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

 

 

Write to me

Or book an online appointment right here (video call via Microsoft Teams)

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus

 

Keep in touch

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