Digital Content Marketing & Press: Looking for a PR agency from Ulm or Augsburg?

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We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.

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Content marketing engagement metrics used worldwide – Image: Xpert.Digital

In a May 2019 survey of global marketers measuring content marketing engagement, 51 percent of respondents said they believe the most important metric for measuring content engagement is the number of leads generated. The number of new or returning visitors was also a crucial metric for half of the marketers surveyed.

What are the content marketing engagement metrics used worldwide?

• 51% – Leads generated
• 50% – New/returning visitors
• 43% – conversion rate
• 32% – Likes/Comments/Shares
• 29% – Dwell time/views
• 25% – Number of downloads
• 10% – Page/scroll depth

Suitable for:

• Lobbying – a main field and marketing tactic of the public relations industry
• PR (Public Relations) and marketing services
• Agency power – from digital marketing to lobbying!

Content marketing types most trusted by audiences in 2019 – Image: Xpert.Digital

In a survey conducted in May 2019, global marketing professionals were asked what they believe are the most trusted content types among their audiences. 60 percent of respondents said research and case studies are most valued by their audiences, while 34 percent said the same about photos and infographics.

Which types of content do readers trust the most?

• 60% – Research/Case Studies
• 34% – Photos/Infographics
• 31% – Blog posts/articles
• 30% – Email/e-newsletter
• 30% – videos/moving images
• 28% – Webinars/online events
• 23% – Traditional/Digital PR

Suitable for:

• Most effective social media advertising formats for PR and content marketing, for B2B and B2C
• How much marketing team & marketing budget should it be?

Content marketing challenges worldwide – Image: Xpert.Digital

In a survey of global marketers conducted in mid-2019, just over half of respondents said their biggest content marketing challenges were creating content that generates quality leads and attracts more traffic. Developing relevant content and improving their SEO performance were also rated as challenges by 45 and 44 percent of marketers surveyed, respectively.

What are the content marketing challenges?

• 54% – Create content that generates quality leads
• 52% – Create content that attracts more visitors
• 45% – developing content that resonates with the target group
• 44% – Improving the SEO performance of our content
• 34% – Find ideas for creating new content
• 30% – Proof of ROI for our content
• 26% – Proof of the effectiveness of our content marketing strategy
• 25% – Identify the most efficient channels for content distribution
• 21% – Workflow coordination
• 18% – Organizing and controlling content marketing campaigns
• 16% – Hiring highly qualified specialists
• 14% – Looking for the right content marketing technologies
• 13% – Maintaining a consistent tone of voice across all content marketing channels
• 4% – Other

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions