Digital Content Marketing & Press: Looking for a PR agency from Memmingen, Biberach or Kempten?
Published on: June 10, 2021 / Update from: August 4, 2021 - Author: Konrad Wolfenstein
Important for PR and content marketing: emailing – newsletter
In both B2B and B2C, email newsletters are in second place after blog posts and short articles as the most important content marketing tactics. For public relations (PR) and content marketing work, it is therefore important how your own work performs in comparison to the competition and others. Without comparative figures you have no benchmark.
However, good e-mail newsletters or newsletters are in short supply. Newsletters depend on content development. And if you keep in mind that over 52% of those responsible for content only consist of small teams or one man or woman , there is a lot of potential for improvement . In general, a high level of technical know-how is required for mailing, as some newsletters and email newsletters end up in the spam folder or do not even reach the addressee.
🏢 👨🏻 👩🏻 Digital services for your company - locally and globally
We work in the area of business development and help you strengthen and expand the market. Smarketing, market intelligence, lead nurturing and content development are our tools.
We look forward to seeing you!
🚀 👧🏽 👦🏽 For agencies that can use our help
We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.
The trend of increased smartphone use also impacts email use. In a survey in 2018, around 47 percent of those surveyed said they regularly access emails via mobile devices. In 2013, this share was around 20 percent.
Suitable for:
Click-to-open rates of marketing emails worldwide, by industry
Between July 2019 and June 2020, marketing emails in the publishing industry had the highest click-to-open rate at 19.36 percent. Sports & Activities and Financial Services followed with 13.22 percent and 12.92 percent, respectively.
What are the global click-to-open rates of marketing emails?
- 19.36% – Publishing
- 13.22% – Sports & Activities
- 12.92% – Financial Services
- 12.63% – Technology and high technology
- 12.35% – Communication
- 12.22% – Arts & Entertainment
- 11.67% – Non-profit organizations
- 11.54% – Retail
- 11.52% – Health & Beauty
- 11.37% – Legal Services
- 11.19% – Healthcare
- 11.10% – Internet Marketing
- 10.12% – Average
- 9.94% – Restaurants & Groceries
- 9.91% – Automotive industry
- 9.84% – Agencies
- 8.73% – Education
- 8.52% – Real Estate
- 7.17% – Travel
Email marketing performance metrics by transaction type worldwide
In a study of global email marketing performance metrics in the first half of 2020, a breakdown by transaction type showed that of the three email types, automated emails had the second highest unique open rates, as well as click-through rates and click-to-open rates. Transactional emails ranked first in all three areas. Transactional emails are emails that are sent automatically based on specific actions or actions taken by visitors. These are individual emails that are sent in response to promotions.
Automated
- 41% – Definitely open
- 13% – Click
- 24% – Click to open
Manually
- 23% – Definitely open
- 5% – Click
- 13% – Click to open
Transactional
- 53% – Definitely open
- 22% – Click
- 31% – Click to open
Suitable for:
Email marketing performance metrics by sender type worldwide
A study of global email marketing performance metrics in the first half of 2020 analyzed emails sent by different business types. Accordingly, B2C emails had a slightly higher open rate of 25 percent than B2B emails of 22 percent, while messages sent by associations had an open rate of 19 percent at that time.
Email marketing performance metrics by business type worldwide
B2B
- 22% – Definitely open
- 6% – Click
- 15% – Click to open
- 1.2% – bounce
- 0.1% – Unsubscribe
B2C
- 25% – Open once
- 5% – Click
- 13% – Click to open
- 1.1% – bounce
- 0.22% – Unsubscribe
Associations
- 19% – Open once
- 3% – Click
- 7% – Click to open
- 1.8% – bounce
- 0.14% – Unsubscribe
Click-through rates (CTR) of promotional emails worldwide due to the coronavirus
A study from March and April 2020 compared click-through rates (CTR) of promotional emails during the COVID-19 pandemic. According to the results, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages, where the rate increased from 1.68 percent to 2.78 percent. Travel, dining and leisure was the only category to see a decrease in its CTR, from 1.44 percent in March to 1.31 in April. The study is based on 6 million emails sent by global customers
What were the click-through rates (CTR) of promotional emails in March 2020?
- 2.29% – Advertising and marketing agencies
- 3.86% – Agriculture, forestry, fishing and hunting
- 1.08% – Automotive and Aerospace
- 2.28% – Construction, construction and manufacturing
- 1.56% – Packaged consumer goods
- 3.89% – Education
- 3.35% – Engineering, Architecture and Design
- 2.71% – Financial Services
- 1.68% – Food and Beverages
- 3.82% – public sector
- 3.34% – Health Services
- 2.81% – IT/Technology/Software Services
- 3.11% – logistics and wholesale
- 3.6% – Media, entertainment and publishing
- 3.5% – Non-profit
- 3.12% – Professional Services
- 2.81% – Real estate and housing, planning and construction
- 2.36% – Retail
- 1.44% – Travel, Hospitality and Leisure
- 2.69% – Other
- 2.78% – Average
What were the click-through rates (CTR) of promotional emails in April 2020?
- 2.4% – Advertising and marketing agencies
- 4.45% – Agriculture, forestry, fishing and hunting
- 1.21% – Automotive and Aerospace
- 2.72% – Construction, construction and manufacturing
- 1.67% – Packaged consumer goods
- 4.17% – Education
- 4.43% – Engineering, Architecture and Design
- 3.66% – Financial Services
- 2.78% – Food and Beverages
- 5.71% – public sector
- 3.74% – Health Services
- 3.26% – IT/Technology/Software Services
- 3.29% – Logistics and wholesale
- 3.81% – Media, Entertainment and Publishing
- 3.94% – Non-profit
- 3.16% – Professional Services
- 3.23% – Real estate and housing, planning and construction
- 2.94% – Retail
- 1.31% – Travel, Hospitality and Leisure
- 2.98% – Other
- 3.10% – Average
Suitable for:
Survey on the use of means of communication by conversation partner
This statistic shows the results of a survey on the use of emails, mobile messengers/SMS and social networks for communication by conversation partner in Germany in 2020. Around 54 percent of those surveyed said they communicated with friends via email.
Who do you communicate with via email?
- 63.2% – companies/companies
- 54.1% – acquaintances
- 53.8% – Family
- 53.0% – offices
- 39.7% – My best and closest friends
- 38.2% – Wider circle of friends
- 32.2% – work colleagues/schoolmates
- 21.9% – clubs
- 19.6% – life partner
Who do you communicate with via social networks?
- 19.6% – companies/companies
- 55.6% – acquaintances
- 52.0% – Family
- 6.8% – offices
- 47.8% – My best and closest friends
- 45.0% – Wider circle of friends
- 31.1% – work colleagues/schoolmates
- 12.5% – clubs
- 20.6% – life partner
Proportion of Internet users in Germany who use email on mobile devices by frequency
This statistic shows the results of a survey on mobile email usage by frequency in Germany from 2010 to 2018. In 2018, around 46.7 percent of those surveyed said they regularly used emails on mobile devices.
Current PDF libraries to support your marketing planning and activities
We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:
- Customer Demographics Library – Demographics Knowledge Base (PDF)
- Online Marketing Library (PDF)
- E-Commerce Library – Knowledge Base (PDF)
- Social Media Marketing Library – Knowledge Base (PDF)
- SEO Library – SEM knowledge database (PDF)
- Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
- Extended Reality (XR) Library (PDF)
Do you need more input on marketing?
- Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
- The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
- Marketing strategies and trends
- Personalized customer approach is gold
- Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions
That's why Xpert.Digital for Memmingen, Biberach and Kempten! -Digital Content Marketing & Press: PR agency
I would be happy to serve as your personal advisor.
You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .
I'm looking forward to our joint project.
Xpert.Digital – Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
With our 360° business development solution, we support well-known companies from new business to after sales.
Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.
You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus