Digital Content Marketing & Press: Looking for a PR agency from Heidenheim, Aalen or Ellwangen?

We work in the area of ​​business development and help you strengthen and expand the market. Smarketing, market intelligence, lead nurturing and content development are our tools.

We look forward to seeing you!

Advice and solutions can be found here 👈🏻

We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.

Get in touch with us 👈🏻

Types of Content Marketing Services – Image: Xpert.Digital

In a 2019 survey of advertising and marketing agencies, it was found that among agencies that offer comprehensive content marketing services, 87 percent have added editorial services to their portfolio, while the same is true for 61 percent of agencies that focus on specialized content marketing services.

Types of content marketing services offered to clients in the US

Offer specialized content marketing services

• 61% – Editorial services
• 66% – Brand strategy
• 73% – Graphic Design/Images
• 73% – Social Media Marketing/Management
• 76% – Managing email/mail campaigns
• 64% – Analytics
• 64% – Web design/web optimization
• 63% – SEO/keyword research
• 51% – Video Production/Marketing
• 45% – Inbound marketing (lead generation/nurturing)

Offer a full range of content marketing services

• 87% – Editorial services
• 83% – Brand strategy
• 81% – Graphic Design/Images
• 79% – Social Media Marketing/Management
• 77% – Managing email/mail campaigns
• 74% – Analytics
• 74% – Web design/web optimization
• 74% – SEO/keyword research
• 71% – Video Production/Marketing
• 66% – Inbound marketing (lead generation/nurturing)

Content marketing tools and lead generation technologies used – Image: Xpert.Digital

In a survey conducted in April 2018, 16 percent of marketers surveyed said they use content promotion and/or distribution software to support demand/lead generation of their content campaigns, while more than 80 percent said that they use analysis systems for the same purpose.

77 percent of respondents were in the United States, 6 percent in the United Kingdom, 3 percent in India and 14 percent in the rest of the world.

Content marketing tools and lead generation technologies used

• 82% – analysis systems (web analytics, dashboards)
• 68% – Social media content tools (publishing and measurement tools)
• 65% – Email-focused marketing technology
• 60% – Content Management Systems (CMS)
• 57% – Customer Relationship Management (CRM) Software
• 48% – Marketing automation platform
• 22% – Content optimization software (personalization, content targeting)
• 16% – Content Promotion (Distribution) Software
• 8% – Chatbots
• 6% – Customer data platform
• 4% – Artificial Intelligence
• 7% – Other
• 4% – None of the above categories

Suitable for:

• Lobbying – a main field and marketing tactic of the public relations industry
• PR (Public Relations) and marketing services
• Agency power – from digital marketing to lobbying!

The most in-demand skills in content marketing – Image: Xpert.Digital

According to an analysis of content marketing-related job postings in the US in 2020, the most in-demand skill for such positions was strategy, as it was mentioned in 60 percent of job postings. Social media and SEO follow with 53 percent and 41 percent, respectively.

Based on an analysis of 8,400 job postings on Monster, Indeed, and LinkedIn in the United States and the employer requirements mentioned in those postings, the percentage represents the number of mentions of a particular skill in the total number of job postings for content writers, content managers, and Content marketer

What are the most in-demand skills in content marketing?

• 60% – strategy
• 53% – Social media
• 41% – SEO
• 38% – Analytics
• 37% – Email marketing
• 27% – editorial team
• 27% – Metrics
• 20% – Research
• 14% – Blogging
• 12% – Google Tools

Suitable for:

• Most effective social media advertising formats for PR and content marketing, for B2B and B2C
• How much marketing team & marketing budget should it be?

Use of content marketing among B2B marketers – Image: Xpert.Digital

A July 2020 survey of marketers in North America found that 43 percent said they already had a documented content marketing strategy. This number has increased compared to previous years, when it was 41 percent in 2019 and 39 percent in 2018.

Use of content marketing among B2B marketers

• 37% – July 2017
• 39% – July 2018
• 41% – July 2019
• 43% – July 2020

Suitable for:

• Important for PR and content marketing: emailing – newsletter
• Scope and industry types of PR and content marketing

B2C content marketing usage worldwide 2020 – Image: Xpert.Digital

In a July 2020 survey of B2C marketers from around the world (though predominantly from the US and Canada), 73 percent of respondents said they had a content marketing strategy. 233 respondents via email survey, primarily from the USA and Canada: 66%.

B2C content marketing usage worldwide 2020

• 42% – Yes, and it is documented
• 31% – Yes, but it is not documented
• 22% – No, but planned within 12 months
• 6% – No, no plans

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions