Blog/Portal for Smart FACTORY | CITY | XR | METAVERSE | AI (AI) | DIGITIZATION | SOLAR | Industry Influencer (II)

Industry Hub & Blog for B2B Industry - Mechanical Engineering - Logistics/Intralogistics - Photovoltaics (PV/Solar)
For Smart FACTORY | CITY | XR | METAVERSE | AI (AI) | DIGITIZATION | SOLAR | Industry Influencer (II) | Startups | Support/Advice

Business Innovator - Xpert.digital - Konrad Wolfenstein
More about this here

Digital Content Marketing & Press: Looking for a PR agency from Hamburg or Hanover?


Konrad Wolfenstein - Brand Ambassador - Industry InfluencerOnline contact (Konrad Wolfenstein)

Language selection 📢

Published on: June 12, 2021 / update from: August 4, 2021 - Author: Konrad Wolfenstein

Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: F8 studio|Shutterstock.com

Digital Content Marketing & Public Relations – PR Agency – Public Relations – Image: F8 studio|Shutterstock.com

Agency power – from digital marketing to lobbying!

Large PR agencies have not only been doing traditional public relations work for a long time. They have long since included digital communication, i.e. social media, online PR and search engine optimization, in their service portfolio. In the area of ​​consumer marketing, customer communication and product PR.

Other business areas where the large PR agencies differ from the smaller ones are film and video production and market research.

With the ongoing environmental awareness and the growing social interest in sustainability, the major PR agencies are also dealing with the topic of corporate social responsibility (CSR), also known as corporate social responsibility or social responsibility. The Risk and Crisis business area can also be found there. So crisis communication and risk management.

Lobby work is a special specialty of the large PR agencies. Lobbying is above all the care of personal connections to the legislative like executive. They represent the interests of their clients in politics and society, which affects public opinion through public relations. Not much is written about this, because this “back room diplomacy” is a very sensitive and emotional topic, in which the negative ideas of influence exceed.

Political consulting encompasses the entire complex of political consulting activities, especially the transfer of knowledge from client interests and science. Political contact work (public affairs) is about strategic and communicative influence on political decision-making processes. Public Affairs (PA) is the interface between politics, business and society.

Suitable for:

  • Content development internally or externally?
  • Goals and methods of PR work and content marketing

 

🏢 👨🏻 👩🏻 Digital services for your company - locally and globally

We work in the area of ​​business development and help you strengthen and expand the market. Smarketing, market intelligence, lead nurturing and content development are our tools.

We look forward to seeing you!

Advice and solutions can be found here 👈🏻

🚀 👧🏽 👦🏽 For agencies that can use our help

We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.

Get in touch with us 👈🏻

 

Largest agency holding groups and independent networks worldwide

Largest agency holding groups and independent networks worldwide - Image: Xpert.Digital

Largest agency holding groups and independent networks worldwide – Image: Xpert.Digital

In a 2019 ranking of the largest agency holding groups and independent networks worldwide based on their PR revenue, Interpublic Group ranks second with PR revenue of $1.3 billion. Omnicom PR Group led the pack with $1.38 billion in PR revenue this year.

Largest agency holding groups worldwide in 2019, by PR revenue (in million US dollars)

  • 1,379 – Omnicom PR Group
  • 1,300 – Interpublic Group
  • 1,185 – WPP
  • 990 – PROI Worldwide
  • 971 – DJE Holdings
  • 450 – Publicis Groupe
  • 350 – Huntsworth Group
  • 329 – BlueFocus Communication Group
  • 328 – Next 15
  • 225 – Hayas PR
  • 149 – Avenir Global

Leading PR agencies worldwide in 2019, by fee income

Leading PR agencies worldwide in 2019, by fee income - Image: Xpert.Digital

Leading PR agencies worldwide in 2019, by fee income – Image: Xpert.Digital

In a 2019 ranking of global PR agencies by annual fee income, Ketchum, Inc. ranked fifth with estimated fee income of $535 million. This year, Edelman was the top PR agency with fee revenue of more than $890 million.

Leading PR agencies worldwide 2019 – Fees earned in million US dollars

  • 892 – Edelman
  • 865 – Weaver Shandwick
  • 740-BCW
  • 605 – FleishmanHillard
  • 535 – Ketchum
  • 450 – MSL
  • 360 – Hilt+Knowlton Strategies
  • 345 – Ogilvy
  • 329 – BlueFocus
  • 324-Brunswick

Leading PR firms with primary operations in the USA

Leading PR firms with main business in the USA - Image: Xpert.Digital

Leading PR firms with main business in the USA – Image: Xpert.Digital

In 2020, Edelman generated approximately $840 million in global net fees, placing it first on the list of top PR firms by that value. Real Chemistry ranked second in net fees, generating $360 million that year.

The companies on this list met the ranking rules by providing fee and employee numbers, income tax and W-3 ​​forms, and a current account list. The companies listed operate primarily in the United States.

Suitable for:

  • Content marketing services for B2B and B2C
  • Benefits and methods of PR and content marketing

Top PR Firms in the US 2020, by Net Fees (in Million US Dollars)

840 - Edelman
360 - Real Chemistry
143 - APCO Worldwide
109 - Finn Partners
106 - ICR
88 - Ruder Finn Inc.
86 - Zeno Group
62 - Prosek Partners
42 - Hotwire
39 - MWWPR

Fastest growing PR agencies worldwide

Fastest growing PR agencies worldwide - Image: Xpert.Digital

Fastest growing PR agencies worldwide – Image: Xpert.Digital

In a global ranking of PR agencies based on the growth of their fee income in 2019, SourceCode Communications took fourth place after increasing its fee income by 106.5 percent compared to the previous year. SEC Newgate took first place in 2019 with a fee income growth rate of 131.9 percent.

  • 131.9% – SEC Newgate
  • 117.6% – Cheer Partners
  • 116.7% – ORCA Agency Group
  • 106.5% – SourceCode Communications
  • 93.7% – ERA Myanmar
  • 88.9% – Poem
  • 74% – Kaizzen
  • 73.8% – CURA Strategies
  • 73.6% – Tin Man
  • 71.7% – Firehouse Strategies

Fastest Growing PR Agencies in the USA

Fastest Growing PR Agencies in the USA - Image: Xpert.Digital

Fastest Growing PR Agencies in the USA – Image: Xpert.Digital

In a ranking of the fastest-growing PR agencies in the US, Cheer Partners took first place, with fee revenue growth of 117.6 percent in 2019 compared to the previous year. SourceCode Communications was the second fastest-growing PR agency in 2019, with fee revenue growth of 106.5 percent.

117.6% – Cheers Partners
106.5% – SourceCode Communications
73.8% – CURA Strategies
71.7% – Firehouse Strategies
69% – Approach Marketing
51.9% – Imre
51.8% – Hudson Cutler
49.1% – Current Globa
45.1% – Day One Agency
36.5% – Kiwit

Suitable for:

  • Important for PR and content marketing: emailing – newsletter
  • Scope and industry types of PR and content marketing

Customer retention rates of the leading public relations agencies

Customer retention rates of the leading public relations agencies - Image: Xpert.Digital

Customer retention rates of the leading public relations agencies – Image: Xpert.Digital

According to a study of the customer retention rates of leading public relations agencies (as of September 2020), Dur had the highest customer retention rate at 100 percent, closely followed by Pilot PMR and Janice McCafferty PR at 99 percent.

  • 100% – major
  • 99% – Pilot PMR
  • 99% – Janice McCafferty PR
  • 98% – Paul Werth Associates
  • 98% – Racepoint Global
  • 98% - 42 West
  • 97% – Public Communications
  • 97% - Edelman
  • 97% - Crenshaw Communications
  • 97% – Hart Associates Inc.
  • 97% – Blue Water Communications
  • 96% - Powell Tate
  • 96% – Anderson Group Public Relations
  • 96% – Fees MacDonald, LLC
  • 96% – Prosek Partners
  • 96% – JCPR
  • 96% - Blaze
  • 96% – Zeno Group
  • 95% – PetersGroup
  • 95% – Energi PR
  • 95% – Patriot Strategies
  • 95% – Fujita & Miura Public Relations, Inc.
  • 95% – Renata Parker PR LLC
  • 95% – Golin Harris
  • 95% – GaileyMurray Communications
  • 95% – Payton Communications, LLC
  • 95% – NP Strategy

Number of employees at leading PR firms

Number of employees at leading PR companies - Image: Xpert.Digital

Number of employees at leading PR firms – Image: Xpert.Digital

Among the top PR firms in the U.S. in 2020, ranked by their net fees that year, Edelman ranks No. 1 with net fees of over $840 million and 5,143 employees on payroll. Real Chemistry was the runner-up in terms of net fees; it also had the second largest number of employees this year, with 1,350 employees.

The companies included in this list met the ranking rules by providing fee and employee totals, income tax and W-3 ​​forms, and a list of current accounts. The companies listed operate primarily in the United States.

Number of employees in leading PR firms in the USA

  • 5,143 – Edelman
  • 1,350 - Real Chemistry
  • 799 – APCO Worldwide
  • 745 – Finn Partners
  • 260 – ICR
  • 732 – Rudder Finn Inc.
  • 513 – Zeno Group
  • 209 – Prosek Partners
  • 253 – Hotwire
  • 160 – MWWPR

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

  • Customer Demographics Library – Demographics Knowledge Base (PDF)
  • Online Marketing Library (PDF)
  • E-Commerce Library – Knowledge Base (PDF)
  • Social Media Marketing Library – Knowledge Base (PDF)
  • SEO Library – SEM knowledge database (PDF)
  • Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
  • Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

  • Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
  • The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
  • Marketing strategies and trends
  • Personalized customer approach is gold
  • Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That’s why Xpert.Digital for Hamburg and Hanover! – Digital Content Marketing & Press: PR agency

Digital Pioneer - Konrad Wolfenstein

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804  .

I'm looking forward to our joint project.

 

 

Write to me

Or book an online appointment right here (video call via Microsoft Teams)

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus

 

Keep in touch

other topics

  • Marketing Services - Image: Rido|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Frankfurt or Würzburg?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: Roman Samborskyi|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Munich or Stuttgart?...
  • Lobbying and PR digital marketing agencies - Image: Rido|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Bremen or Berlin?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: Eleonora Grunge|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Ulm or Augsburg?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: Africa Studio|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Esslingen, Göppingen or Geislingen?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: stockfour|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Blaubeuren, Blaustein or Dornstadt?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: stockfour|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Senden, Laupheim, Vöhringen or Illertissen?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: Nikolai Kazakov|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Heidenheim, Aalen or Ellwangen?...
  • Digital Content Marketing & Public Relations - PR Agency - Public Relations - Image: F8 studio|Shutterstock.com
    Digital Content Marketing & Press: Looking for a PR agency from Günzburg, Leipheim or Langenau?...

⭐️⭐️⭐️⭐️ Sales/Marketing

Online like digital marketing | Content Development | PR & press work | SEO / SEM | Business Development️Contact - Questions - Help - Konrad Wolfenstein / Xpert.DigitalInformation, tips, support & advice - digital hub for entrepreneurship: start-ups – business foundersUrbanization, logistics, photovoltaics and 3D visualizations Infotainment / PR / Marketing / MediaIndustrial Metaverse online configuratorOnline solar system roof & area plannerOnline solar port planner - solar carport configurator 
  • Material Handling - Storage Optimization - Consulting - With Konrad Wolfenstein / Xpert.DigitalSolar/photovoltaics - planning advice - installation - with Konrad Wolfenstein / Xpert.Digital
  • Connect with me:

    LinkedIn Contact - Konrad Wolfenstein / Xpert.DigitalXing Contact - Konrad Wolfenstein / Xpert.Digital
  • CATEGORIES

    • Logistics/intralogistics
    • Artificial Intelligence (AI) – AI blog, hotspot and content hub
    • Renewable energy
    • Heating systems of the future - Carbon Heat System (carbon fiber heaters) - Infrared heaters - Heat pumps
    • Smart & Intelligent B2B / Industry 4.0 (including mechanical engineering, construction industry, logistics, intralogistics) – manufacturing industry
    • Smart City & Intelligent Cities, Hubs & Columbarium – Urbanization Solutions – City Logistics Consulting and Planning
    • Sensors and measurement technology – industrial sensors – smart & intelligent – ​​autonomous & automation systems
    • Augmented & Extended Reality – Metaverse planning office / agency
    • Digital hub for entrepreneurship and start-ups – information, tips, support & advice
    • Agri-photovoltaics (agricultural PV) consulting, planning and implementation (construction, installation & assembly)
    • Covered solar parking spaces: solar carport – solar carports – solar carports
    • Energy-efficient renovation and new construction – energy efficiency
    • Power storage, battery storage and energy storage
    • Blockchain technology
    • Sales/Marketing Blog
    • AIS Artificial Intelligence Search / KIS – AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization)
    • Digital intelligence
    • Digital transformation
    • E-commerce
    • Finance / Blog / Topics
    • Internet of Things
    • Robotics/Robotics
    • China
    • Military
    • Trends
    • In practice
    • vision
    • Cyber ​​Crime/Data Protection
    • Social media
    • eSports
    • Wind power / wind energy
    • Innovation & strategy planning, consulting, implementation for artificial intelligence / photovoltaics / logistics / digitalization / finance
    • Cold Chain Logistics (fresh logistics/refrigerated logistics)
    • Solar in Ulm, around Neu-Ulm and around Biberach Photovoltaic solar systems – advice – planning – installation
    • Franconia / Franconian Switzerland – solar/photovoltaic solar systems – advice – planning – installation
    • Berlin and the surrounding area of ​​Berlin – solar/photovoltaic solar systems – consulting – planning – installation
    • Augsburg and the surrounding area of ​​Augsburg – solar/photovoltaic solar systems – advice – planning – installation
    • Expert advice & insider knowledge
    • Press – Xpert press work | Advice and offer
  • Further article Digital Content Marketing & Press: PR agency from Senden, Laupheim, Vöhringen or Illertissen wanted?
  • New article Digital Content Marketing & Press: PR agency from Bremen or Berlin?
  • Xpert.Digital overview
  • Xpert.Digital SEO
Contact/Info
  • Contact – Pioneer Business Development Expert & Expertise
  • contact form
  • imprint
  • Data protection
  • Conditions
  • e.Xpert Infotainment
  • Infomail
  • Solar system configurator (all variants)
  • Industrial (B2B/Business) Metaverse configurator
Menu/Categories
  • Logistics/intralogistics
  • Artificial Intelligence (AI) – AI blog, hotspot and content hub
  • Renewable energy
  • Heating systems of the future - Carbon Heat System (carbon fiber heaters) - Infrared heaters - Heat pumps
  • Smart & Intelligent B2B / Industry 4.0 (including mechanical engineering, construction industry, logistics, intralogistics) – manufacturing industry
  • Smart City & Intelligent Cities, Hubs & Columbarium – Urbanization Solutions – City Logistics Consulting and Planning
  • Sensors and measurement technology – industrial sensors – smart & intelligent – ​​autonomous & automation systems
  • Augmented & Extended Reality – Metaverse planning office / agency
  • Digital hub for entrepreneurship and start-ups – information, tips, support & advice
  • Agri-photovoltaics (agricultural PV) consulting, planning and implementation (construction, installation & assembly)
  • Covered solar parking spaces: solar carport – solar carports – solar carports
  • Energy-efficient renovation and new construction – energy efficiency
  • Power storage, battery storage and energy storage
  • Blockchain technology
  • Sales/Marketing Blog
  • AIS Artificial Intelligence Search / KIS – AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization)
  • Digital intelligence
  • Digital transformation
  • E-commerce
  • Finance / Blog / Topics
  • Internet of Things
  • Robotics/Robotics
  • China
  • Military
  • Trends
  • In practice
  • vision
  • Cyber ​​Crime/Data Protection
  • Social media
  • eSports
  • glossary
  • Healthy eating
  • Wind power / wind energy
  • Innovation & strategy planning, consulting, implementation for artificial intelligence / photovoltaics / logistics / digitalization / finance
  • Cold Chain Logistics (fresh logistics/refrigerated logistics)
  • Solar in Ulm, around Neu-Ulm and around Biberach Photovoltaic solar systems – advice – planning – installation
  • Franconia / Franconian Switzerland – solar/photovoltaic solar systems – advice – planning – installation
  • Berlin and the surrounding area of ​​Berlin – solar/photovoltaic solar systems – consulting – planning – installation
  • Augsburg and the surrounding area of ​​Augsburg – solar/photovoltaic solar systems – advice – planning – installation
  • Expert advice & insider knowledge
  • Press – Xpert press work | Advice and offer
  • XPaper
  • XSec
  • Protected area
  • Pre-release
  • English version for LinkedIn

© May 2025 Xpert.digital / Xpert.Plus - Konrad Wolfenstein - Business Development