Digital Content Marketing & Press: Looking for a PR agency from Hamburg or Hanover?
Published on: June 12, 2021 / Update from: August 4, 2021 - Author: Konrad Wolfenstein
Digital Content Marketing & Public Relations – PR Agency – Public Relations – Image: F8 studio|Shutterstock.com
Agency power – from digital marketing to lobbying!
Large PR agencies have not only been doing traditional public relations work for a long time. They have long since included digital communication, i.e. social media, online PR and search engine optimization, in their service portfolio. In the area of consumer marketing, customer communication and product PR.
Other business areas where the large PR agencies differ from the smaller ones are film and video production and market research.
With the ongoing environmental awareness and the growing social interest in sustainability, the major PR agencies are also dealing with the topic of corporate social responsibility (CSR), also known as corporate social responsibility or social responsibility. The Risk and Crisis business area can also be found there. So crisis communication and risk management.
A particular specialty of large PR agencies is lobbying. Lobbying is, above all, the cultivation of personal connections in the legislative and executive branches. They represent the interests of their clients in politics and society, which influence public opinion through public relations work. Not much is written about it, because this “backroom diplomacy” is a very sensitive and emotional topic, in which negative ideas about exerting influence are exceeded.
Political consulting encompasses the entire complex of political consulting activities, especially the transfer of knowledge from client interests and science. Political contact work (public affairs) is about strategic and communicative influence on political decision-making processes. Public Affairs (PA) is the interface between politics, business and society.
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Largest agency holding groups and independent networks worldwide
Largest agency holding groups and independent networks worldwide – Image: Xpert.Digital
In a 2019 ranking of the largest agency holding groups and independent networks worldwide based on their PR revenue, Interpublic Group ranks second with PR revenue of $1.3 billion. Omnicom PR Group led the pack with $1.38 billion in PR revenue this year.
Largest agency holding groups worldwide in 2019, by PR revenue (in million US dollars)
- 1,379 – Omnicom PR Group
- 1,300 – Interpublic Group
- 1,185 – WPP
- 990 – PROI Worldwide
- 971 – DJE Holdings
- 450 – Publicis Groupe
- 350 – Huntsworth Group
- 329 – BlueFocus Communication Group
- 328 – Next 15
- 225 – Hayas PR
- 149 – Avenir Global
Leading PR agencies worldwide in 2019, by fee income
Leading PR agencies worldwide in 2019, by fee income – Image: Xpert.Digital
In a 2019 ranking of global PR agencies by annual fee income, Ketchum, Inc. ranked fifth with estimated fee income of $535 million. This year, Edelman was the top PR agency with fee revenue of more than $890 million.
Leading PR agencies worldwide 2019 – Fees earned in million US dollars
- 892 – Edelman
- 865 – Weaver Shandwick
- 740-BCW
- 605 – FleishmanHillard
- 535 – Ketchum
- 450 – MSL
- 360 – Hilt+Knowlton Strategies
- 345 – Ogilvy
- 329 – BlueFocus
- 324-Brunswick
Leading PR firms with primary operations in the USA
Leading PR firms with main business in the USA – Image: Xpert.Digital
In 2020, Edelman generated approximately $840 million in global net fees, placing it first on the list of top PR firms by that value. Real Chemistry ranked second in net fees, generating $360 million that year.
The companies on this list met the ranking rules by providing fee and employee numbers, income tax and W-3 forms, and a current account list. The companies listed operate primarily in the United States.
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Top PR Firms in the US 2020, by Net Fees (in Million US Dollars)
840 - Edelman
360 - Real Chemistry
143 - APCO Worldwide
109 - Finn Partners
106 - ICR
88 - Ruder Finn Inc.
86 - Zeno Group
62 - Prosek Partners
42 - Hotwire
39 - MWWPR
Fastest growing PR agencies worldwide
Fastest growing PR agencies worldwide – Image: Xpert.Digital
In a global ranking of PR agencies based on the growth of their fee income in 2019, SourceCode Communications took fourth place after increasing its fee income by 106.5 percent compared to the previous year. SEC Newgate took first place in 2019 with a fee income growth rate of 131.9 percent.
- 131.9% – SEC Newgate
- 117.6% – Cheer Partners
- 116.7% – ORCA Agency Group
- 106.5% – SourceCode Communications
- 93.7% – ERA Myanmar
- 88.9% – Poem
- 74% – Kaizzen
- 73.8% – CURA Strategies
- 73.6% – Tin Man
- 71.7% – Firehouse Strategies
Fastest Growing PR Agencies in the USA
Fastest Growing PR Agencies in the USA – Image: Xpert.Digital
In a ranking of the fastest-growing PR agencies in the US, Cheer Partners took first place, with fee revenue growth of 117.6 percent in 2019 compared to the previous year. SourceCode Communications was the second fastest-growing PR agency in 2019, with fee revenue growth of 106.5 percent.
117.6% – Cheers Partners
106.5% – SourceCode Communications
73.8% – CURA Strategies
71.7% – Firehouse Strategies
69% – Approach Marketing
51.9% – Imre
51.8% – Hudson Cutler
49.1% – Current Globa
45.1% – Day One Agency
36.5% – Kiwit
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Customer retention rates of the leading public relations agencies
Customer retention rates of the leading public relations agencies – Image: Xpert.Digital
According to a study of the customer retention rates of leading public relations agencies (as of September 2020), Dur had the highest customer retention rate at 100 percent, closely followed by Pilot PMR and Janice McCafferty PR at 99 percent.
- 100% – major
- 99% – Pilot PMR
- 99% – Janice McCafferty PR
- 98% – Paul Werth Associates
- 98% – Racepoint Global
- 98% - 42 West
- 97% – Public Communications
- 97% - Edelman
- 97% - Crenshaw Communications
- 97% – Hart Associates Inc.
- 97% – Blue Water Communications
- 96% - Powell Tate
- 96% – Anderson Group Public Relations
- 96% – Fees MacDonald, LLC
- 96% – Prosek Partners
- 96% – JCPR
- 96% - Blaze
- 96% – Zeno Group
- 95% – PetersGroup
- 95% – Energi PR
- 95% – Patriot Strategies
- 95% – Fujita & Miura Public Relations, Inc.
- 95% – Renata Parker PR LLC
- 95% – Golin Harris
- 95% – GaileyMurray Communications
- 95% – Payton Communications, LLC
- 95% – NP Strategy
Number of employees at leading PR firms
Number of employees at leading PR firms – Image: Xpert.Digital
Among the top PR firms in the U.S. in 2020, ranked by their net fees that year, Edelman ranks No. 1 with net fees of over $840 million and 5,143 employees on payroll. Real Chemistry was the runner-up in terms of net fees; it also had the second largest number of employees this year, with 1,350 employees.
The companies included in this list met the ranking rules by providing fee and employee totals, income tax and W-3 forms, and a list of current accounts. The companies listed operate primarily in the United States.
Number of employees in leading PR firms in the USA
- 5,143 – Edelman
- 1,350 - Real Chemistry
- 799 – APCO Worldwide
- 745 – Finn Partners
- 260 – ICR
- 732 – Rudder Finn Inc.
- 513 – Zeno Group
- 209 – Prosek Partners
- 253 – Hotwire
- 160 – MWWPR
Current PDF libraries to support your marketing planning and activities
We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:
- Customer Demographics Library – Demographics Knowledge Base (PDF)
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- Social Media Marketing Library – Knowledge Base (PDF)
- SEO Library – SEM knowledge database (PDF)
- Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
- Extended Reality (XR) Library (PDF)
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That’s why Xpert.Digital for Hamburg and Hanover! – Digital Content Marketing & Press: PR agency
Konrad Wolfenstein
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Xpert.Digital – Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
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Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.
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