Digital Content Marketing & Press: Looking for a PR agency from Günzburg, Leipheim or Langenau?
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Published on: June 10, 2021 / update from: August 4, 2021 - Author: Konrad Wolfenstein
Digital Content Marketing & Public Relations – PR Agency – Public Relations – Image: F8 studio|Shutterstock.com
Most effective social media advertising formats for PR and content marketing, for B2B and B2C
Photo and video ads are listed by marketing experts as the most effective advertising formats on social media platforms such as Instagram, YouTube and Facebook. As social media becomes one of the most profitable avenues for marketing like PR, B2B and B2C marketers are increasingly focusing on these platforms for placing their PR and content marketing campaigns.
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Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant and consistent online content to a clearly defined audience. It is used by businesses of all sizes to create brand awareness, attract and retain loyal customer bases, and ultimately drive profitable customer promotions. What sets this form of marketing and PR apart from traditional techniques is the focus on relevance, i.e. aligning the content with the needs and interests of a specific target group. Keywords: group personalization, industry personalization, focus personalization and others. As more and more brands and marketers have already realized the power of content and started implementing PR and content marketing strategies in their advertising efforts, it has become an integral part of digital marketing in recent years.
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Most effective advertising formats on LinkedIn according to marketing experts worldwide
The most effective advertising formats on LinkedIn worldwide – Image: Xpert.Digital
A mid-2019 survey of global marketing professionals found that sponsored posts on LinkedIn are viewed as the most effective ad format on the platform by 29 percent of respondents. Only one percent of marketers surveyed believed that dynamic ads on LinkedIn were effective.
Which advertising formats are the most effective worldwide on LinkedIn?
- 29% – Sponsored posts
- 19% – Lead Gen Ads
- 5% – Sponsored InMail Ads
- 4% – text ads
- 1% – Dynamic ads
Most effective advertising formats on Instagram according to marketing professionals worldwide
The most effective ad formats on Instagram worldwide – Image: Xpert.Digital
A survey of global marketing professionals conducted in mid-2019 found that photo ads on Instagram are viewed as the most effective advertising format on the platform, according to 29 percent of respondents. Around eight percent of marketers surveyed said carousel ads on Instagram are effective.
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- Lobbying – a main field and marketing tactic of the public relations industry
- PR (Public Relations) and marketing services
- Agency power – from digital marketing to lobbying!
Which ad formats are the most effective on Instagram worldwide?
- 29% – Photo Ads
- 17% – Video ads
- 16% – Stories ads
- 8% – Carousel ads
Most effective advertising formats on YouTube according to marketing experts worldwide
The most effective advertising formats on YouTube worldwide – Image: Xpert.Digital
A mid-2019 survey of global marketers found that pre-roll skippable ads on YouTube were viewed by 29 percent of respondents as the most effective advertising format on the platform. Non-skippable ads were viewed as effective by seven percent of marketers participating in the study. Bumber Ads, on the other hand, are short videos of up to 6 seconds that are not used that often. You can make videos more interactive with YouTube Cards. Cards can contain a video, playlist, channel, or link.
Which advertising formats are the most effective worldwide on YouTube?
- 29% – Pre-roll (skippable video ads)
- 10% – Display ads
- 7% – Non-skippable ads
- 3% – Bumper ads
- 3% – Overlay ads
- 1% – Skippable video ads/sponsored cards
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Most effective advertising formats on Twitter according to marketing professionals worldwide
The most effective advertising formats on Twitter worldwide – Image: Xpert.Digital
A mid-2019 survey of global marketers found that image website cards on Twitter were viewed as the most effective advertising format on the platform by 10 percent of respondents. Plain text tweets were viewed as effective advertising by five percent of marketers participating in the study. Twitter cards are extended tweets that have been enriched with additional content and link to external sources.
Which advertising formats on Twitter are the most effective worldwide?
- 10% – Image Website Maps
- 10% – Single image tweets & GIFs
- 7% – Promoted Video
- 5% – plain text tweets
- 1% – Image App Card/Video App Card/Conversation Ads/Multi-Image Tweets
Most effective advertising formats on Facebook according to marketing professionals worldwide
The most effective ad formats on Facebook worldwide – Image: Xpert.Digital
A mid-2019 survey of global marketers found that single image ads on Facebook were viewed by 24 percent of respondents as the most effective ad format on the platform. Around five percent of marketers surveyed said that promoting posts on Facebook was effective.
Which ad formats are the most effective worldwide on Facebook?
- 24% – Single image ads
- 20% – Video
- 12% – Lead ad form
- 11% – Dynamic Product Ads
- 9% – Boosting Posts
- 9% – Carousel
- 5% advertising posts
- 1% GIF/app installs/slideshow
Current PDF libraries to support your marketing planning and activities
We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:
- Customer Demographics Library – Demographics Knowledge Base (PDF)
- Online Marketing Library (PDF)
- E-Commerce Library – Knowledge Base (PDF)
- Social Media Marketing Library – Knowledge Base (PDF)
- SEO Library – SEM knowledge database (PDF)
- Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
- Extended Reality (XR) Library (PDF)
Do you need more input on marketing?
- Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
- The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
- Marketing strategies and trends
- Personalized customer approach is gold
- Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions
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Konrad Wolfenstein
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Xpert.Digital – Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
With our 360° business development solution, we support well-known companies from new business to after sales.
Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.
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