Content factory and cross-media strategy of “World of Wonders” – TV production, digital innovations such as the MILC project and Metaverse

The Content Factory “World of Wonders”

“World of Wonders” has developed over the last few decades from a classic TV production company into a versatile and innovative content factory. With a broad portfolio of TV content, digital projects, print and online media as well as future-oriented technologies such as blockchain and the metaverse, the company is continually developing new ways to impart knowledge and distribute media. This approach makes “World of Wonders” a pioneer in the media industry that combines tradition with innovation.

More about it here:

• TV channel World of Wonders: A versatile content factory in the changing media world

Core competence: TV production and broadcasts

The foundation of “World of Wonders” has been the production of TV content since its founding in 1996. The knowledge magazine of the same name presents topics from the areas of science, technology, nature, history and society in an understandable and entertaining format. This combination of education and entertainment quickly made the magazine one of the best-known knowledge formats on German-language television.

The portfolio was expanded with the introduction of our own 24/7 special interest channel “Welt der Wunder TV” in 2013. The channel, which can be received freely via satellite, offers a varied program around the clock, including both in-house productions and international documentaries. The aim is to attract viewers of all ages to interesting content and to offer them a platform that combines education and entertainment.

Digital Innovations: The MILC Project

One of the most ambitious future projects of “World of Wonders” is the MILC project (Media Industry Licensing Content), which was launched in 2017. This groundbreaking concept aims to fundamentally revolutionize the way digital media content is created, distributed and licensed. The use of blockchain technology improves transparency, security and efficiency in the media industry.

Important components of the MILC project:

• Digital Marketplace: A platform that facilitates global trading in media licenses. Producers, broadcasters and content creators can offer and purchase their content safely and efficiently here.
• Own cryptocurrency: The Media License Token (MLT) serves as the central currency of the system and enables fast, transparent and cost-effective transactions. This cryptocurrency was developed specifically for the needs of the media industry.
• Metaverse integration: A three-dimensional experience in which users can not only consume digital content, but also actively experience and act on it.

With the MILC project, “World of Wonders” impressively shows how traditional media companies can use innovative technologies to maintain their relevance and competitiveness in an increasingly digital world.

The World of Wonders Metaverse

Another milestone in the digital strategy of “World of Wonders” is the development of its own metaverse. This virtual world is much more than just a playground for technology enthusiasts. It is a versatile ecosystem that offers numerous possibilities for both private users and media professionals.

For users

In the Metaverse, users can interact with their avatars, purchase virtual properties, visit stores and participate in events. The integration of augmented and virtual reality creates an immersive experience that blurs the boundaries between the real and digital worlds.

For media professionals

A special function of the Metaverse is the exclusive content trading platform where film, series and documentary licenses are traded. This marketplace is not open to the public and is aimed specifically at producers, broadcasters and other professional players in the media industry. Blockchain technology ensures that transactions are secure and traceable.

Print and digital media: Diverse content for different target groups

In addition to TV production and digital innovations, “World of Wonders” offers a wide range of other media formats that are characterized by high quality and information content:

• Knowledge magazine: The monthly magazine published by the Bauer Media Group covers exciting topics from science, technology, history and lifestyle. The combination of in-depth research and appealing design makes it a popular medium for inquisitive readers.
• DVD series “World of Wonders – Knowledge Center”: This collector’s edition offers selected documentaries and reports in high quality for the home cinema.
• YouTube channel: With 448,000 subscribers (as of January 2025), “World of Wonders” also reaches a wide audience online. The channel offers a mix of new content and classics from the TV program that have been prepared specifically for the needs of the digital target group.

Cross-media strategy: networking as a success factor

The greatest strength of “World of Wonders” lies in its cross-media strategy. Content is developed across platforms and adapted to the respective formats. This creates synergies that enable maximum reach and efficiency.

Examples of cross-media use

• Topics from the TV program are deepened in the knowledge magazine or visualized on YouTube.
• Metaverse content can be promoted using QR codes in print media or TV advertising.
• The MILC project and its associated technologies will be communicated across different platforms to reach both end users and professional users.

Through this networking, “World of Wonders” succeeds in addressing a broad audience while at the same time meeting the specific needs of individual target groups.

Future vision: “World of Wonders” as a pioneer in the media industry

With its innovative approach to combining traditional media formats with the latest technology, “Welt der Wunder” is positioning itself as a forward-looking company in the media industry. The continuous development and adaptation to new technologies such as blockchain, cryptocurrencies and metaverse shows that “World of Wonders” not only follows current trends, but also actively shapes them.

Outlook:

• Expansion of the MILC project: New functions are planned that will make it even easier to trade and monetize media content worldwide.
• Metaverse optimization: The integration of additional features such as AI-supported content creation or personalized user experiences is intended to increase the attractiveness of the platform.
• Internationalization: “World of Wonders” plans to expand its content and technologies internationally and open up new markets.

With a clear vision and a strong focus on innovation, “World of Wonders” remains a pioneer for the media landscape of tomorrow. The combination of knowledge, entertainment and technology forms the heart of the company philosophy.

AI & XR 3D Rendering Machine: Fivefold expertise from Xpert.Digital in a comprehensive service package, R&D XR, PR & SEM - Image: Xpert.Digital

Xpert.Digital has in-depth knowledge of various industries. This allows us to develop tailor-made strategies that are tailored precisely to the requirements and challenges of your specific market segment. By continually analyzing market trends and following industry developments, we can act with foresight and offer innovative solutions. Through the combination of experience and knowledge, we generate added value and give our customers a decisive competitive advantage.

More about it here:

• Use the 5x expertise of Xpert.Digital in one package - starting at just €500/month

Cross-media storytelling: World of Wonders’ recipe for success since 1996

Since its founding in 1996, Welt der Wunder has developed from a classic TV production company into a diversified media company that imparts knowledge and entertainment in a variety of ways. The company uses innovative technologies and a wide range of media formats - from traditional knowledge magazines to DVDs and online platforms to its own metaverse. This cross-media strategy makes it possible to reach a large audience and use synergies between the different offers.

The foundation: TV production and the knowledge magazine

The cornerstone of World of Wonders' success lies in the production of high-quality TV content. The knowledge magazine of the same name, which has been broadcast since 1996, highlights exciting topics from science, technology, nature and history and inspires viewers with impressive images and understandable explanations. The show has established itself as a fixture on German television and is still the heart of the brand today.

The next big step followed in 2013: the launch of our own 24/7 special interest channel “Welt der Wunder TV”. The channel, which can be received freely via satellite, offers a comprehensive program around the clock and expands on the magazine's topics with documentaries, reports and expert interviews. This step underlines the aim of making knowledge accessible to a broad audience.

Innovation drivers: The MILC project and blockchain technology

A pioneering project from Welt der Wunder is the MILC project (Media Industry Licensing Content), which has been in development since 2017. This is an innovative platform based on blockchain technology that aims to revolutionize the trading of digital media content. The aim is to make the licensing, distribution and monetization of content more transparent, efficient and secure.

The MILC project includes three core components

Digital marketplace for license trading

The platform offers a decentralized marketplace where creators can license their content directly to users. This enables direct exchange without intermediaries and reduces transaction costs.

Own cryptocurrency MLT (Media License Token)

The MLT serves as a means of payment within the MILC ecosystem and enables fast and secure transactions. By using blockchain technology, all transactions are transparent and traceable.

Suitable for:

• World of Wonders: MILC – Media Industry Licensing Content
• Why does blockchain technology exist and what is interesting about it?

Integration into the Metaverse

The MILC project is closely linked to the World of Wonders metaverse. Content that is licensed on the marketplace can be used and experienced directly in the Metaverse.

Blockchain technology offers enormous potential for the media industry. It enables secure and transparent management of copyrights and simplifies the licensing process. With the MILC project, Welt der Wunder is positioning itself as a pioneer in this area and is actively shaping the future of the media industry.

The Metaverse: Virtual Worlds with Real Possibilities

The metaverse developed by World of Wonders is more than just a virtual space. It is an immersive experience that is attractive to both media professionals and regular users. Users can interact with their avatars, purchase virtual properties, participate in events and much more.

For media professionals, the Metaverse offers a closed area for trading film licenses. Here, production companies, directors and other industry representatives can purchase licenses for films and other media content and use them directly in the Metaverse. This opens up new possibilities for the production and distribution of content.

The Metaverse also offers numerous options for normal users. You can explore virtual worlds, interact with other users and participate in virtual events. The Metaverse of World of Wonders is a place for encounters, exchanges and entertainment. It offers an immersive experience that blurs the boundaries between the real and virtual worlds.

Suitable for:

• World of Wonders: MILC Metaverse
• New territory for newbies: What you should know now about blockchain, tokens, NFTs, wallets, cryptocurrency and the metaverse

Print and digital media: Classic formats in the digital age

In addition to innovative projects such as the MILC project and the Metaverse, Welt der Wunder also maintains classic media formats. The monthly knowledge magazine, published by the Bauer Media Group, offers well-founded articles and reports on current topics in science, technology and nature.

The DVD series “World of Wonders – Knowledge Center” deepens selected topics in a compact form and offers high-quality image material. The YouTube channel with over 449,000 subscribers (as of January 2023) presents short videos on exciting topics and reaches a young audience.

These traditional media formats complement digital offerings and make it possible to address a broad audience. Welt der Wunder knows how to use the strengths of different media formats and create a comprehensive knowledge and entertainment platform.

Cross-media strategy: networking for success

The strength of World of Wonders lies in the networking of the various media channels. Content is used across platforms and adapted to the respective formats. For example, topics from the TV magazine can also be found in the print magazine, on the YouTube channel and in the Metaverse.

This cross-media strategy makes it possible to reach a broad audience and use synergies between different media formats. The different platforms complement each other and offer the user a comprehensive and varied experience.

World of Wonders – a pioneer in the transfer of knowledge

World of Wonders has successfully developed from a classic TV producer into a multimedia content factory. By combining traditional media formats and future-oriented technologies such as blockchain and metaverse, the company is positioning itself as an innovative pioneer in the media industry. World of Wonders is continually opening up new ways of imparting knowledge and media distribution and is actively shaping the future of the media landscape. The company knows how to prepare complex topics in an understandable way and make them accessible to a broad audience. With its diverse offerings, World of Wonders delights people of all ages and helps to awaken curiosity about the world and expand knowledge.

☑️ SME support in strategy, consulting, planning and implementation

☑️ Creation or realignment of the digital strategy and digitalization

☑️ Expansion and optimization of international sales processes

☑️ Global & Digital B2B trading platforms

☑️ Pioneer Business Development

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus