Why a good rating is important at Creditreform – Zeppelin was again rated with an “A-” rating and a “stable” outlook
Published on: February 14, 2024 / Update from: February 14, 2024 - Author: Konrad Wolfenstein
🏗️🌟 A good rating from Creditreform – of utmost importance 🌟
📈 A good rating from Creditreform - i.e. a positive assessment of a company's creditworthiness and economic stability - is of utmost importance for various reasons. This assessment serves as a decision-making basis for lenders, investors, suppliers and customers and therefore has a direct influence on the business relationships and economic success of a company.
🤝 Building trust and borrowing
One of the main reasons why a good rating is essential is to build trust. Lenders, be they banks or other financial institutions, rely on independent assessments from agencies such as Creditreform to assess the risk of loan default. A high rating indicates low risk and can therefore make borrowing easier and lead to more favorable terms, meaning that a company with a better rating will tend to pay lower interest rates on loans.
📊 Financial stability and corporate governance
Furthermore, a positive rating is an indication of financial stability and sound corporate management. This not only influences relationships with investors, but also has a direct impact on the trust of customers and business partners. Business partners are looking for stable, reliable companies for long-term relationships. A good rating can serve as a kind of “seal of quality” that highlights the reliability and creditworthiness of a company.
🛒 Bargaining power with suppliers
In addition, a good rating can increase the scope for negotiation with suppliers. Suppliers often offer companies with high credit ratings better payment terms, such as longer payment terms or discounts. A good rating can therefore contribute to cost savings.
🌐 International trade
In a globalized economic environment in which companies often operate across borders, a good rating also serves to facilitate international business activities. A recognized rating provides foreign partners with information about their creditworthiness and can therefore support expansion into new markets and the establishment of international business relationships.
🏢 Public perception and marketing
Another aspect is public perception. Companies with good ratings can use this in their marketing and communications strategy to build trust with potential customers and position themselves as solid and trustworthy. This can provide a key competitive advantage, especially in industries where credibility and financial soundness are key.
⚖️ Rating as part of risk management
Despite the importance of a good rating, it is important to recognize that this is only one aspect of a company's valuation. Ratings should not be pursued by companies as the sole goal, but rather as part of comprehensive quality and risk management. While a good rating can, for example, make it easier to raise debt capital, this should not lead to companies seeking too much debt, which could endanger their financial health in the long term.
In practice, maintaining a good Creditreform rating means that a company must meet its financial obligations on time, maintain transparent communication with rating agencies and continuously optimize its business processes in order to increase its creditworthiness and profitability.
🎯 Corporate success
A good rating with Creditreform is an essential component for long-term business success. It not only influences financing costs and the ability to negotiate favorable conditions, but also improves the general perception of the company in the public and increases its reputation among business partners and Customers. For all stakeholders, a good rating provides security and trust, which is invaluable in today's fast-moving and interconnected economic world.
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📈 Zeppelin Group once again received an 'A-' rating and a 'stable' outlook from Creditreform
🔄 Evaluation process and result
The Zeppelin Group, an international company with a significant market presence, is once again the subject of a comprehensive assessment by the renowned rating agency Creditreform. This renewed “A-” rating reflects the Group's continued strength and solidity and is an impressive testament to its resilience in the face of external challenges.
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The independent Corporate Issuer Rating once again confirmed Zeppelin GmbH's creditworthiness with an overall grade of “A-”, accompanied by a “stable” outlook. Such an assessment is not a given, especially when considering the difficulties faced by businesses around the world, from geopolitical tensions to economic uncertainties.
🚀 Financial resilience and adaptability
The stable valuation results from a number of factors that together form the company's robust foundation. Creditreform Rating AG emphasizes that the company's financial indicators remained solid despite the expected decline, which is largely due to the forward-looking adjustment of the rating in the previous year. Potential risks, such as the loss of market share and the associated financial losses resulting from the Russian war of aggression against Ukraine, were effectively anticipated and priced into the rating.
It is noteworthy that the Zeppelin Group not only mastered the challenges in Russia, Ukraine and Belarus, but was also able to largely compensate for the losses in sales and earnings. In fact, 2021 sales were exceeded and the result was well above forecast values. This financial resilience is evidence of the company's agile and strategically clever management.
📊 Role of the workforce and corporate culture
The CFO of Zeppelin GmbH, Christian Dummler, comments on the rating with visible pride and emphasizes the role of the workforce: “The figures for the first half of 2023 show good business development despite the increasingly challenging general conditions. This strengthens us in the strategic and operational direction of the company.”
💼 Sustainability and transparency
This valuation success is also an indication of the importance of resilience and adaptability in a volatile economic environment. Companies like the Zeppelin Group that are able to dynamically adapt their strategies and effectively manage risks prevail in the competition and achieve sustainable success.
The 2022 annual report provides detailed insights into the company's financial situation, revealing further core figures and strategic developments. In addition to these orthodox financial reports, Zeppelin is committed to transparency and responsibility in the area of sustainability. The current Sustainability Report 2022 is now available in digital form for the first time, which makes access to information easier and focuses on digital networking and environmental awareness.
🌍 Future outlook and market position
With its positive rating, the Zeppelin Group proves that lasting performance is possible despite global economic challenges such as wars, pandemics and economic pressure. This achievement is based on a combination of financial discipline, strategic foresight and a committed workforce capable of adapting to new markets while maintaining the company's integrity and commitment to quality and sustainability.
Given the rapidly changing global landscape, a company's ability to adapt and grow is critical. With an encouraging first half of 2023, the Zeppelin Group appears to be on a successful path, not only demonstrating the ability to mitigate risk, but also offering the potential for continued growth and innovation. The Group is clearly well positioned to compete in a highly competitive environment while demonstrating its commitment to ethical governance and social responsibility.
The combination of financial strength, forward-looking corporate management and a clear commitment to sustainable practices positions the Zeppelin Group as a leading player in its industry and gives investors, employees and customers alike confidence in its future.
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