Conquering the US market: data, figures, facts and statistics

Published on: October 21, 2020 / Update from: October 26, 2020 - Author: Konrad Wolfenstein

Decision-making aids in data, figures, facts and statistics as PDF for free download, see below.

IMPORTANT: Not all existing documents are mentioned in this article. Maybe these will be handed out later, piece by piece.

Conquering the US market: Data, numbers, facts, and statistics – Picture: Business stock|Shutterstock.com

If you ask 10 experts how to proceed, you will get 31 and more answers. From the megatrend version to the slimmed-down versions, the different option models, and modules you can find everything. Only what is the right thing?

We will continue with the various sub-disciplines such as social media, SEO, SEA, content development, affiliate, and what else is there.

And then there is a patchwork of different concepts, strategies, and measures that work together more randomly and somehow from department to department. For the most part, most people don't know anything about each other. USP? Mostly by chance, you find out about it. What the management comes up with is often not communicated downwards because it gets stuck somewhere, gets tangled up and tangled up in innumerable meetings, gets messed up, and gets stuck in the end.

Usually, a lower level then takes the initiative and makes a virtual out of necessity. Actionism is then the motto of the hour. Based on numbers and data? No. That does not necessarily have to be wrong. If you get external help for the relevant discipline, you also get the appropriate know-how in-house that can cushion the impact.

The larger a company, the more opaque the whole thing becomes.

If Xpert.Digital were not an information and content hub, but a CRM provider, the offer would come here now. Or the SEO solution. Or the social media concept, whatever.

What comes next are decision bases that should help to develop or reflect a strategy from which the next measures should be derived.

Digitalization and market penetration do not work in the same way. In fact, it does not depend on the company itself, but on the know-how and commitment of the responsible employees. The more the management knows about this state of affairs, the better it can create the framework conditions for it.

In line with this topic:

• Conquering the UK market: data, figures, facts and statistics
• Conquering the China market: data, figures, facts and statistics

B2B marketing in the US

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B2B marketing in the US – PDF Download

B2B (business-to-business) marketing refers to marketing activities aimed at business entities such as manufacturers, suppliers, and retailers. There are several marketing strategies used by B2B companies to promote their products and services. Some of the most popular traditional advertising methods are in-person events such as trade shows and conferences. These events allow companies to showcase their products, create brand awareness, and network with other businesses and potential partners. It is estimated that the global B2B trade show market value will surpass 40 billion US dollars by 2023, with the United States accounting for a large share of the total. But while these formats remain one of the most profitable B2B media strategies, today's marketing professionals are increasingly placing their bets on digital channels: According to marketers in the United States, advertising spending on traditional media will decrease in 2020, while spending on digital marketing will increase for B2B products and services alike.

The content is the key, this is already known
In 2019, B2B digital advertising spending in the United States surpassed an estimated six billion US dollars. This allocation of ad dollars towards digital marketing channels reflects the overall digital shift in the B2B landscape. In the United States, the adoption of B2B e-commerce solutions has visibly increased over the last few years. Alongside lead generation tactics like the use of e-mail or search optimization, one of the most effective B2B online marketing tools is content marketing. B2B marketers primarily distribute paid content via social media, sponsorships, or search engine/pay-per-click methods to build brand awareness and ultimately generate high revenues/ROI. Leading social media platforms used by B2B marketers worldwide include Facebook, LinkedIn, Instagram, Twitter, and YouTube.

Trends and developments in the B2B marketing landscape
Another trend that is gradually reshaping B2B marketing in the United States is the implementation of marketing technology. In 2019, the global MarTech industry value surpassed 131 billion US dollars. As technology continues to facilitate customer acquisition and retention, it will likely play an ever-increasing role in the marketing world of the future. What this future will look like also depends on the impact of the coronavirus (COVID-19) pandemic. In the United States, B2B marketing spending has already decreased by over 50 percent in early 2020, and while events are still suffering a severe setback amidst the pandemic, a progressively digital direction of marketing funds and efforts is already becoming apparent.

Content marketing

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Content Marketing – PDF Download

Content marketing is a strategic marketing approach that involves the creation and distribution of valuable, relevant, and consistent online content for a clearly defined target audience. It is widely used by companies of all sizes to create brand awareness, attract and retain loyal customer bases, and ultimately boost profitable customer actions. What distinguishes this form of marketing from traditional marketing techniques is the focus on consumer relevance, meaning the tailoring of content to the needs and interests of a specific group of consumers. As an increasing number of brands and marketers have already recognized the power of content and started to implement content marketing strategies into their promotional efforts, it has become an integral part of digital marketing in recent years.

Social media usage in the United States

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Social media usage in the United States – PDF Download

The United States has one of the highest social network penetration rates in the world. In 2019, over 246 million Americans were using social networks to post pictures, like and comment on content by others, or send private messages. With over 70 percent of the US population holding a social media account, these platforms and services have become some of the most popular online activities of the past decades. By 2023, the number of social network users in the United States is forecast to increase to approximately 257 million.

Social media usage worldwide

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Social media usage worldwide – PDF Download

This PDF presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage, and social media marketing.

Trade show and event marketing

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Trade show and event marketing – PDF Download

A trade show is a traditional marketing strategy used by companies to showcase their latest products and network with other businesses, clients, and potential partners in the industry. By participating in event marketing formats like trade show exhibitions, many companies aim to increase brand awareness and drive sales. Other common marketing goals include the promotion of customer involvement, enhancement of product knowledge, and the launch of new products. While trade fairs and other in-person promotion events have been facing brisk competition from digital marketing channels in recent years, they remain one of the most profitable business-to-business (B2B) media strategies around the world. In 2019, the global B2B trade show market was valued at 34.4 billion US dollars, and by 2023, this figure is expected to surpass 40 billion.

AI use in marketing

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AI use in marketing – PDF Download

Artificial intelligence software market revenue worldwide, planned increase in AI-enabled marketing initiatives worldwide, most effective digital marketing techniques, positive impact of AI use in e-mail marketing, and much more information.