Conquering the US market: data, figures, facts and statistics

Published on: October 21, 2020 / Update from: October 25, 2020 - Author: Konrad Wolfenstein

Decision-making aids in data, figures, facts and statistics as a PDF for free download, see below.

IMPORTANT: Not all existing documents are mentioned in this post. These may be submitted piece by piece at a later date.

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If you ask 10 experts how to proceed, you will get 31 or more answers. From the mega version to the slimmed down versions, the various option models and modules, everything can be found. But what is the right thing?

We continue with the various sub-disciplines such as social media, SEO, SEA, content development, affiliate and what else there is.

And then there is a patchwork of different concepts, strategies and measures that work together more randomly and somehow from department to department. For the most part, most people don’t know anything about each other. USP? You usually find out about it by chance. In many cases, what management comes up with is not communicated downwards because it gets stuck somewhere, it gets bogged down and tangled in countless meetings, gets bogged down and ends up deadlocked.

Usually a lower level then takes the initiative and makes a virtue out of necessity. Actionism is then the motto of the hour. Based on numbers and data? None. That doesn't necessarily have to be wrong. If you get external help for the relevant discipline, you also get the relevant know-how in-house that can cushion this.

The larger a company, the more opaque the whole thing becomes.

If Xpert.Digital wasn't an information and content hub, but a CRM provider, this would be the offer. Or the SEO solution. Or the social media concept, whatever.

What comes next is a basis for decision-making that is intended to help develop a strategy or reflect on which the next measures should be derived.

Digitalization and market penetration do not work the same way. In fact, it does not depend on the company itself, but on the know-how and commitment of the responsible employees. The more management knows about this situation, the better it can create the framework conditions for it.

Matching and very good as a supplement:

• Conquering the UK market: data, figures, facts and statistics
• Conquering the China market: data, figures, facts and statistics

B2B marketing in the USA – B2B marketing in the US

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B2B marketing in the US – PDF Download

B2B marketing (business-to-business marketing) refers to marketing activities aimed at business entities such as manufacturers, suppliers and retailers. There are various marketing strategies used by B2B companies to promote their products and services. Some of the most popular traditional advertising methods are in-person events such as trade shows and conferences. These events allow companies to showcase their products, create brand awareness and network with other companies and potential partners. It is estimated that the global B2B trade show market value will exceed $40 billion by 2023, with a large portion of this coming from the United States. But while these formats remain among the most profitable B2B media strategies, today's marketers are increasingly embracing digital channels: According to marketers in the United States, advertising spending on traditional media will decline in 2020, while spending on digital marketing will increase for both B2B products and services.

Content is key, this is already known.
In 2019, B2B digital advertising spending in the United States exceeded an estimated $6 billion. This allocation of advertising dollars to digital marketing channels reflects the overall digital shift in the B2B landscape. In the United States, the adoption of B2B e-commerce solutions has visibly increased in recent years. In addition to lead generation tactics such as the use of email or search optimization, one of the most effective B2B online marketing tools is content marketing. B2B marketers primarily distribute paid content via social media, sponsorships or search engine/pay-per-click methods to build brand awareness and ultimately generate high revenue/ROI. The leading social media platforms used by B2B marketers worldwide include Facebook, LinkedIn, Instagram, Twitter and YouTube.

Trends and Developments in the B2B Marketing Landscape
Another trend that is gradually reshaping B2B marketing in the United States is the adoption of marketing technology. In 2019, the global value of the MarTech industry exceeded $131 billion. As technology continues to make customer acquisition and retention easier, it is likely to play an increasingly larger role in the marketing world of the future. What that future will look like also depends on the impact of the coronavirus (COVID-19) pandemic. In the United States, B2B marketing spending has already fallen by more than 50 percent at the start of 2020, and while events amid the pandemic are still taking a serious hit, an increasingly digital focus of marketing funds and efforts is already emerging.

Content marketing

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Content Marketing – PDF Download

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant and consistent online content to a clearly defined target audience. It is used by businesses of all sizes to create brand awareness, attract and retain a loyal customer base, and ultimately drive profitable customer promotions. What distinguishes this form of marketing from traditional marketing techniques is the focus on relevance to the consumer, that is, tailoring the content to the needs and interests of a specific group of consumers. As more brands and marketers have already realized the power of content and have started implementing content marketing strategies in their advertising efforts, it has become an integral part of digital marketing in recent years.

Social media usage in the United States

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Social media usage in the United States – PDF Download

The United States has one of the highest social media penetration rates in the world. In 2019, over 246 million Americans used social networks to post pictures, like and comment on other people's content, or send private messages. With over 70 percent of the US population having a social media account, these platforms and services are some of the most popular online activities in recent decades. The number of social network users in the United States is projected to increase to approximately 257 million by 2023.

Social media usage worldwide – Social media usage worldwide

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Social media usage worldwide – PDF Download

This PDF presents insights and statistics on social networks while highlighting the relevance of market leader Facebook in this area. The paper also contains user numbers for the world's most popular social networks, selected user metrics in global markets, and information on user behavior, mobile usage and social media marketing.

Trade show and event marketing – Trade show and event marketing

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Trade show and event marketing – PDF Download

Trade shows are a traditional marketing strategy used by companies to showcase their latest products and network with other companies, customers and potential partners in the industry. By participating in event marketing formats such as trade fair exhibitions, many companies want to increase awareness of their brand and boost sales. Other common marketing goals include promoting customer participation, improving product knowledge, and introducing new products. Although trade shows and other in-person sales events have faced stiff competition from digital marketing channels in recent years, they remain among the most profitable business-to-business (B2B) media strategies in the world. In 2019, the global B2B trade fair market was valued at $34.4 billion, and by 2023 this number is expected to exceed 40 billion.

AI application (artificial intelligence) in marketing – AI use in marketing

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AI use in marketing – PDF Download

Artificial Intelligence Software Market Revenue Worldwide, Planned Increase in AI-Enabled Marketing Initiatives Worldwide, Most Effective Digital Marketing Techniques, Positive Impact of AI Usage in Email Marketing and much more information.