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Memorial game | Companies without customers: An analysis of the future of trade in a AI-controlled world

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Published on: May 12, 2025 / update from: May 12, 2025 - Author: Konrad Wolfenstein

Memorial game | Companies without customers: An analysis of the future of trade in a AI-controlled world

Memorial game | Companies without customers: An analysis of the future of trade in a AI-controlled world-Image: Xpert.digital

AI-driven economy: the end of traditional business models? Automation instead of customer loyalty - vision of a new trading world (reading time: 36 min / no advertising / no paywall)

The genesis of a customerless trade landscape

This game of thought designs a future in which companies are no longer dependent on traditional customer relationships. Advanced artificial intelligence (AI) and comprehensive automation enable precise prediction and fulfillment of needs, which observes established trade practices such as marketing and sales. This introductory section defines the core premise of this scenario, examines the technological requirements and illuminates the consequences for traditional commercial activities.

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Definition of the premise: AI, automation and perfect demand forecast

The central hypothesis of this thought experiment is an economy in which companies rely entirely on automation, artificial intelligence and data -controlled processes. In such a system, it would be possible to predict the need of individuals and society as a whole almost perfectly and adjust products or services accordingly, without the need for direct human interaction or an explicit demand initiated by the customer. This forms the basis for the following considerations to the far -reaching transformations of trade and society.

The current developments in the field of AI in retail are already indicated in this direction, even if the perfection of the prediction and the complete lack of customer interaction are still future music. Ki is already revolutionizing the way retailers predict customer needs by analyzing historical sales data, market trends and external factors such as weather or public holidays. AI systems play an increasingly important role in the precise prediction of customer behavior and the optimization of operational processes. The basis for this is the symbiosis of big data and AI: algorithms need huge amounts of data to recognize patterns and make reliable predictions - the larger and high quality the data record, the more precisely the forecasts.

This premise implies a fundamental change from a reactive to a proactive economy. Most of the current systems react to customer decisions that are influenced by marketing and are completed by sales activities. The scenario outlined here, on the other hand, is based on the fact that needs are predicted and products or services are adapted to fulfill these anticipated needs without traditional customers being necessary. Economic activity would no longer be controlled by explicit purchase decisions, but by predictive intelligence.

The concept of "perfect prediction" is to be viewed critically. While AI systems are constantly better in their forecast ability, the immense complexity of human needs-in particular latent, newly created or irrational needs-is a significant challenge. Human needs are not always rationally or in data patterns of the past. Therefore, the spectrum from a significantly improved to an actually perfect prediction and the respective implications of possible gaps in this perfection must be examined in this perfection.

Technological foundations: the required AI and data infrastructure

The implementation of a customerless trade landscape based on the perfect requirement forecast requires a highly developed and omnipresent technological infrastructure. This not only includes advanced AI models, but also systems for comprehensive data acquisition, massive processing capacities and sophisticated automation technologies for production and distribution.

The quality, topicality and consistency of the data is of outstanding importance, because “data is the fuel of the AI”. Companies would have to overcome technological contaminated sites and ensure that their data infrastructure has grown to the requirements. This includes careful data governance, regular audits and effective mechanisms for data adjustment, since the quality of the AI ​​results depends directly on the quality of the input data. The integration of data from the Internet of Things (IoT) with AI enables real -time analysis and use of information from networked devices, which is essential for a dynamic requirement forecast.

The supply chains would be transformed by AI-based systems that enable autonomous control, real-time adjustments and predictive analysis. Visions range to AI-controlled processes and machines that work autonomously and achieve “almost perfect accuracy and efficiency”. This not only requires intelligent algorithms, but also a physical infrastructure that supports such automation, from production to logistics. Cloud computing platforms and technologies such as Mapreduce are examples of tools that enable the necessary large amounts of data to be processed.

The establishment of such an infrastructure would have far -reaching consequences. The need to collect comprehensive data for “perfect” predictions implies an almost total recording and analysis of information about individuals and their environment. This could include behavioral data, biometric information, environmental data and contextual details. Such a data collection and analysis would be equivalent to ubiquitous surveillance and raised fundamental questions regarding privacy and ethics.

In addition, the construction and operation of this global infrastructure would require massive investments and international coordination. Control over these data and AI capacities could lead to new geopolitical power conditions. Nations or entities that dominate this infrastructure would also have an immense economical and potentially social power, which would increase the existing discussions about AI and global dynamics.

The obsolete of traditional marketing and sales

In a world in which needs are perfectly predicted and products or services are automatically adapted and delivered, traditional marketing and sales functions lose their right to exist. The need to generate demand, build brand awareness, convince customers or to facilitate transactions does not apply if the need is known in advance and the fulfillment is seamlessly. The explicit statement of the user request - “no more marketing strategies, no advertising, no offers, no sales actions” - underlines this fundamental change.

Today's automated customer acquisition strategies based on advertising, landing pages and lead generation would be superfluous in such a scenario. Even current AI-based business models that often still use sales channels or aim to improve the customer experience and the development of new target groups are in contrast to a future in which such activities are no longer necessary.

The disappearance of marketing and sales would have a massive impact on the labor market and the required skills. Whole industries and professionals that work in these areas today become obsolete. This would require a profound discussion about the adaptation of the workers and the social consequences of such extensive job losses.

The nature of “brands” and “product differentiation” would also change fundamentally. If the satisfaction of needs is perfectly tailored to the individual, the convincing and identity -creating aspects of brands lose importance. Pure useful could take their place, or new, non-commercial vornous markers could develop. The emotional attachment to brands and the signaling of quality or status by brand names would hardly be relevant in a system of perfect, individualized needs. Products may primarily be evaluated according to their functional ability to meet the predicted need.

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Economic paradigms in a world without customer -controlled demand

The elimination of customer -controlled demand as the primary engine of economic activity questions the basic principles of capitalism. If market decisions and price signals no longer direct production and allocation, alternative economic models must be considered. This section examines various theoretical approaches that could become more important in such a future, from post-shortage models to post-growth economy to accelerationist visions and socialized forms of production.

Beyond capitalism: Exploration of post-scarcity and resource-based models

The concept of an economy that is no longer primarily shaped by scarcity offers a radical counter -draft to capitalism. In a post-shortage economy, most goods could be produced by advanced automation in great abundance and with a minimal human workload, so that they would be very cheap or even available free of charge. Key technologies for this would be extensive automation, potentially self-replicating machines, nanotechnology and renewable energies. In theory, goods, services and resources could be freely accessible in such a system, which would make traditional economic mechanisms such as prices, money and competition.

The model of resource-based economy (Resource-Based Economy, RBE) is closely related. Here, all resources are considered to be humanity and the allocation is based on needs and cooperation instead of through monetary exchange or debt. Projects such as “The Venus Project” or initiatives such as “One Community” propagate such approaches that strive for a departure from profit logic and a turn to direct satisfaction. However, critics of such models question aspects such as property rights and incentive structures in a system in which resources are common.

The transition to post-shortage or resource-based economies should be feasible, one of the most fundamental transformations in human history would be. Since scarcity has always been a driving factor for economic systems, conflicts and social stratification, the elimination of material scarcity in the event of basic needs and the departure of monetary systems would undermine the foundations of current economic and class structures. This would require a reassessment of human motivation beyond material profit and survival pressure.

Even if a shortage of posts for material goods were achieved, scarcity could continue to exist in intangible goods or even gain in importance. This includes, for example, attention, unique experiences, specific locations or certain forms of social capital. Since human desires are potentially unlimited, the focus could be on the competition for the competition or the evaluation of this intangible, inherently limited “goods”, which could lead to new forms of “economies” or hierarchies.

The logic of postal growth and sufficiency

Postal growth economy questions the dogma of eternal economic growth and instead pleads for orientation to well -being, sustainability and sufficiency - i.e. the production of what is sufficient to satisfy needs, without promoting excess consumption. This paradigm criticizes growth -oriented capitalist models and emphasizes the need to respect ecological limits and promote social justice. Concepts such as the “basic care economy”, which focuses on the sustainable provision of essential goods and services, and “time -wise”, which provides for a reduction in working hours in favor of other areas of life, are central elements. Models such as “universal basic services” (UBS), which ensure basic universal care, and stronger economic democracy are also part of the discussion.

A customerless, AI-controlled system for satisfying needs could well coincide with the ideals of postal growth if the underlying AI is programmed on sufficiency and sustainability instead of maximizing production. Such a AI could theoretically be optimized to meet needs with minimal use of resources and take into account long -term ecological sustainability. However, there is also a risk that such a AI will lead to unprecedented absorption if the “predicted needs” are exaggerated or the AI ​​aligns its optimization to production speed and volume without sufficient ecological restrictions. The core programming and the ethical framework of the AI ​​would thus become decisive factors.

Accenerationist visions: Technology as a catalyst for post -capitalist structures

Accelerationist philosophies, in particular left -wing accelerationism, propose to use the technologies developed in capitalism in order to overcome capitalism itself and create new social structures. This constitution sees technological progress as a driving force for social transformations. Representatives such as Nick Srnicek and Alex Williams argue that technological progress could already enable a life with drastically reduced working hours and prospect a world without traditional work. Your “Manifesto for an accelerationist policy” asks to use technological achievements such as quantification, economic modeling and big data analysis for left-wing political goals.

The scenario of a AI-controlled, perfect satisfaction of needs can be interpreted as an ultimate expression of accelerationist tendencies. Here the technology not only automates the work, but the entire demand offer cycle, which potentially leads to a radically different socio-economic system. However, the crucial question is the “purpose” of this acceleration. Does it serve human liberation, as hoped for by left accelerationists, or does it lead to something else? Other accelerationist currents, such as those represented by Nick Land, see it more of a liberation of capital from people, which raises the question, who or what benefits from this ultimate automation.

Models of socialized production and participatory planning

If production is no longer controlled by private, profit -oriented companies, the question arises of alternative forms of organization. Concepts of social ownership on the means of production and participatory mechanisms to decide what and how is produced, come to the fore here. Models such as the participatory economy (Parecon) provide that workers' and consumer councils negotiate production and consumption plans, with remuneration after exertion and decentralized planning via so-called iteration facilitation boards (ifbs).

In a customerless economy in which AI predicts needs, “participative planning” could take a new form. Instead of that individuals report their consumption requests directly to councils, the AI ​​could infer these needs. Participative mechanisms could then focus on validating these inferences, determining social priorities and monitoring the operations of the AI ​​instead of carrying out detailed microplaning of individual consumption. Human participation would shift from the definition of individual needs (which is taken over by the AI) to control the overall system. This would ensure that the predictions of the AI ​​correspond to wider social values ​​and ethical considerations and that decisions about the resource allocation for large -scale projects or public goods that are not easy to reduce to individual “needs” are made democratically.

The following table summarizes the potential economic models discussed:

Comparative overview of potential economic models in a customerless future

Comparative overview of potential economic models in a customerless future

Comparative overview of potential economic models in a customerless future - Image: Xpert.digital

A comparative overview of potential economic models in a customerless future shows the variety of approaches based on different core principles and technologies. The post-shortage economy strives for an abundance of goods with minimal human work through automation, with direct allocation based on availability or needs. Self-replicating machines, nanotechnology and renewable energies play a central role here. Critics question the accessibility of real postal shortage as well as the motivation and equality of distribution.

The resource -based economy (RBE) sees resources as a common legacy of mankind and waives money or debts. Instead, the resource distribution takes place as required by cooperation. Highly developed technologies facilitate resource management and production, which aims at sustainable needs and common good. Proponents like Jacque Fresco from Venus Project see this a forward -looking alternative, while critics list practical challenges such as ownership issues and scalability.

The post -growth economy, on the other hand, turns off the focus on economic growth and attaches importance to sustainability, sufficiency and time. The use of AI and sustainable technologies aims at democratic planning and needs -oriented distribution of resources, with the focus on ecological and social goals. Challenges arise from the political acceptance and the feasibility of this transition from growth models.

Accelerationist post -capitalism sees capitalist technology an opportunity to overcome capitalism. Automation and AI drive the transformation forward, with social redistribution and central planning being possible mechanisms. Despite the vision of a liberation of work, this model harbors risks such as authoritarian control, ethical questions and tensions within accelerationist trends.

In participatory economy or socialism, the focus is on the social property of means of production and the satisfaction of needs. AI supports the planning, coordination and data analysis, while participatory planning and democratic decisions direct resource allocation. The goal is social justice and self -government, but the information complexity, incentive structures and the risk of bureaucratization are considerable challenges.

In summary, these models reflect the tensions between automation, resource efficiency, social justice and sustainability, while they pursue different strategies for the future organization of business and society.

 

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From maximizing profit to needs orientation: an economic revolution

The transformation of “company”: purpose and function of production units

If “companies” no longer need customers and operate in a new economic paradigm, their purpose, structure and motivation must change fundamentally. This section examines how these “production units” could look like and which drive springs they could have if profit maximization is no longer the goal.

REDE -Finition of the organizational purpose: From profit to social needs satisfaction

In a world in which AI predicts needs and the production is aimed at fulfilling them directly, the fundamental purpose of organizations would shift from profit maximization to direct addressing social and individual needs. Many companies already state that they include social and ecological issues in their work, often driven by corporate culture and expectations of stakeholders that go beyond pure profit interests. So -called “common good -oriented companies” reinvest their profits to achieve social goals and reflect social justice or participation in their structures.

The emergence of a “purpose economy” indicates a broader change in which the company transferred from pure profit maximization to maximize purposes and want to create value for all stakeholders - customers, employees, communities and the planets. In a customerless system, this purpose would be even more direct to the fulfillment of identified needs. Socialist models, as the theoretical opposite pole, explicitly provide for production in the need for needs instead of aligning the profitability cumulation. Concepts such as producer and consumer pension that measure advantages in the current economy would be irrelevant or radically transformed in such a system.

The metrics for the “success” of these production units would have to be fully reinvented. Indicators such as gross domestic product, market share or profit margins lose their importance. Instead, new key figures would be required, which relate to the quality of the need satisfaction, resource efficiency, the ecological effects and possibly even to the dimensions of social well -being or development.

Likewise, the concept of “competition” would either disappear or change fundamentally. If production units are geared to meet predicted needs within a coordinated system, the competition for customers is irrelevant. A possible “competition” could shift to the efficiency in the satisfaction of needs, innovations in solutions or to the achievement of certain social goals, but without the market -based dynamics of victory and defeat. Models such as resource -based economies explicitly emphasize cooperation instead of competition.

Intrinsic motivations for AI managed entities: innovation, problem solving and the common good

When AI systems manage the production units, the question arises of their “motivation”. Instead of external incentives such as profit, AI systems could be programmed with intrinsic goals. Such goals could be curiosity, the pursuit of novelty, acquisition of competence or an inherent drive to solve complex problems for the benefit of society. Already existing organizations without primary profit motifs, such as social cooperatives, are driven by social solidarity and interests that go beyond pure self -interest.

However, the programming of concepts such as “common good” or “social benefits” in a AI represents an immense ethical and technical challenge. These terms are philosophically complex and difficult to define. Your translation into machine -interpretable code is complex and carries the risk of misinterpretations or anchoring prejudices. A AI that optimizes for an incorrect or incomplete definition of the “common good” could unintentionally lead to dystopic results.

A AI that is driven by intrinsic motivations such as “curiosity” or “striving for novelty” in the context of social problem solving could lead to unexpected innovations. However, it could also develop “solutions” for problems whose existence was not aware of people, or solutions that create new, unforeseen problems. The control and monitoring of the exploratory urge of such a AI would be crucial to ensure that their activities are in accordance with human values ​​and priorities.

Governance structures for autonomous production: DAOS and beyond

The question of how these AI-controlled production units are directed and controlled is central. Models such as decentralized autonomous organizations (DAOS) offer interesting perspectives here. Rules in smart contracts are encoded in DAOS, and decisions are made collectively, potentially with the participation of AI systems themselves. Studies indicate that Daos, which are geared towards social or public goods, can have higher decentralization. The need for governance models for automated systems is also recognized in other contexts such as robot-controlled process automation (RPA), whereby there is often a lack of established academic models.

If AI not only manages production, but may also take part in her own governance (as planned in Ki-Daos), the border between tool and the actor blurs. This raises fundamental questions about responsibility, control and the potential for AI systems to develop emergent goals that may not match human intentions. A system in which AIs manage and control other AI could reduce human supervision and control and recover risks if the goals of the AI ​​deviate from human well -being.

The load -bearing capacity of non -profit production models on a large scale

Non -profit organizational structures that already provide their mission about profit could serve as a model for future production units. Analyzes show that large non -profit organizations often depend on dominant sources of financing, especially state funds.

In a customerless, need-oriented economy, however, the “financing” of these non-profit-like production units does not come from donations or traditional state budgets that are based on a functioning market economy with tax revenue. Instead, “financing” would be a question of direct resource division by the overarching economic planning system-be it AI-controlled or participatory. The challenge is shifted from the procurement of funds to the justification of resource claims based on the predicted needs and the efficiency in cover. Money as such could no longer exist in such a system or have a completely different function.

Mechanisms of a need -oriented economy

This section focuses on how a need -oriented economy works: How are needs identified and how are resources assigned to cover when traditional market mechanisms such as customer demand and price signals are missing?

The capacity of the AI ​​for the “perfect” needs forecast: skills, data sources and inherent limits

A critical examination of the ability of AI to predict human needs is essential. This includes the types of data (historical, behavioral, biometric, environmental -related) that you would need, as well as the inherent limits or distortions of such predictions. Current AI systems already show impressive skills in demand forecast, pattern recognition and decision-making based on big data by analyzing historical sales data, market trends, weather and public holidays. The larger and high quality the amount of data, the more precisely the predictions.

However, there are significant limits for the prediction capacity of AI. Warnings of “magical ideas” and the confusion of specific performance with general competence are appropriate. AI reaches limits when understanding human emotions and ethical decisions. The “seven dead sins” of the AI ​​forecasts include the overestimation of short-term effects and the underestimation of the implementation period.

External data sources such as weather data, social media trends, economic indicators and IoT data can be used for demand forecasts without direct customer interaction. These could potentially be scaled to predict wider social needs. In order to uncover latent human needs, projective techniques such as visual metaphors are proposed that could be analyzed by AI on a large scale, but this raises ethical concerns about subjectivity and data protection. Privacy is also at risk if AI derives preferences because local data can be inferior from model updates and AI-generated inferences are considered personal information.

The term “need” is complex and ranges from basic physiological requirements to complex psychological wishes and self -realization efforts, as shown in Maslow's pyramid of needs. A AI that predicts “needs” must cope with this complexity. The perfect prediction of basic material needs may seem more plausible than the perfect prediction of higher, subjective or new needs. The ability of the AI, nuanced to predict future psychological conditions or creative efforts based on current data is highly speculative and ethical.

The data sources for predicting social needs without customer interaction (weather, social media, IoT, economic indicators) could be influenced by the AI-controlled system. This could create feedback loops, stabilize or destabilize predictions or even subtly steer social development based on what the AI ​​is programmed as a “need”. If, for example, the AI ​​predicts the energy requirement based on weather forecasts and allocates energy accordingly, this could influence the behavior (e.g. people could consume more energy because it is always available), which then flows into the forecast model of the AI.

Resource allocation without price signals: AI-controlled models and non-market alternatives

If prices no longer steer the allocation, alternative mechanisms have to grab. AI algorithms could optimize the distribution of resources based on predicted needs and available resources. Such systems include data acquisition, preliminary processing, model training, optimization, provision and feedback loops. However, it is noted that these approaches do not explicitly address allocation without price signals or for a wide range of non-systemic human needs, but focus on efficiency in existing systems.

Non-market alternatives include practices such as sharing, giving and redistribution. These mechanisms, along with non-market production for self-consumption, common management and mutual help, have the potential to be scaled in complex companies. Agent-based modeling (ABM) and other simulation techniques could be adjusted to simulate the resource allocation in non-market systems.

A AI-controlled resource allocation without price signals could lead to extreme efficiency when covering quantifiable needs. However, it could have difficulty providing resources for new, unforeseen or highly subjective wishes that sometimes operate the markets (albeit imperfectly) through price discovery and entrepreneurial risk. AI is characterized by optimization based on defined parameters and historical data. Price signals in markets reflect the aggregated (and often speculative) willingness to pay that can steer resources towards new or niche needs. Without this mechanism, a AI with the resulting, unproven or purely idiosyncratic “needs” could be supplied, unless it is programmed especially for exploration or reaction to non -quantifiable human inputs.

The lasting challenge of the business bill: Can AI really solve it?

The problem of business bill, formulated prominently by Ludwig von Mises and Friedrich Hayek, states that rational economic planning without market prices is impossible. The question arises whether an advanced AI with huge amounts of data could master this challenge. The literature is skeptical here: AI cannot solve the problem of defining the target hierarchy, since planning resources subordinates the goals instead of selecting goals due to price signals. Even if all data was available to a single mind, a central planner could not calculate the entire necessary economic knowledge in such a way that a correct and consistent resource allocation is created. AI, it is argued, does not meet the prerequisites for an effective economic invoice, since it is reactive and the proactive, target -generating role of entrepreneurs cannot replicate. The calculation problem remains a central challenge in the context of central planning versus market socialism and participatory economy.

Even if AI could calculate the resource allocation perfectly for a static sentence of needs and production options, the dynamic and developing nature of human needs, technological innovations and unforeseen environmental changes means that the “calculation” is a continuous, adaptive process. The core of the economic accounting debate could shift from the pure computing capacity to the ability to generate new information and goals and adapt to them that are not included in the original data set. The original debate focused on the impossibility of a central planner to process all the necessary information. AI could solve the processing part for known variables. However, as is argued, markets integrate proactive actors (entrepreneurs) who discover new needs, create new products and adapt to unforeseen changes - functions that a AI as a reactive system cannot easily replicate. The challenge is not just the calculation, but the continuous, adaptive recalculation and redefinition of goals in a dynamic world.

Social and human dimensions of a fully automated, need -anticipating world

This section turns to the broader social and human consequences that arise from a life in a world in which companies do not need customers and AI anticipates and fulfills needs.

The future of human work and the redefinition of “work”

If AI and automation take over the majority of production and even the determination of needs, the pressing question arises of the future of human jobs. Forecasts indicate that generative AI will change up to 90 % of jobs in any way over the next ten years and possibly replace 9 % of the US workers. While some experts argue that AI is more likely to automate individual tasks than entire professions and that human expertise remains crucial when evaluating AI results, others see a future in which AI releases people for “human-to-human” interactions, whereby empathy, creativity and emotional intelligence come to the fore. Sociological perspectives indicate possible job losses and growing income inequality by AI.

In post-work companies in which traditional employment through automation becomes obsolete, concepts such as a universal basic income (BGE) and reduced working weeks are discussed. The focus of the psychological effects of mass unemployment and the search for a sense beyond work.

In a society with almost complete automation and predicted need satisfaction, the “value” of human contributions could completely shift from economic production to social, creative, intellectual or nursing activities that AI cannot (or not approved) completely replicate. This requires a fundamental re -evaluation of what is considered “valuable work”. If AI takes over production and material satisfaction (basic premise of the request), traditional work will be obsolete for these purposes. People could then focus on activities that are less capable of AI, such as deep emotional connections, complex ethical thinking, new artistic creation or philosophical studies. The company would need new systems to recognize and support these non-traditional contributions, possibly by decoupling income/livelihood and “work” (e.g. BGE, as mentioned).

Psychological limits: autonomy, competence and meaningfulness when needs are anticipated

The psychological effects on individuals whose needs are constantly anticipated and fulfilled by a AI system are profound. The theory of self -determination emphasizes the basic psychological needs for autonomy (feeling of control), competence (feeling of the championship) and social integration. Environments that support these needs promote autonomous motivation. Current studies on the AI ​​in the workplace show efficiency gains, but the employee also ensures that the workplace is lost, but do not address the scenario of “perfect anticipation”. Maslow's hierarchy indicates that self -realization and social needs are also important when basic needs remain unsatisfied, and introduces cognitive, aesthetic and transcendent needs.

If needs are anticipated and fulfilled by an external AI system, individuals could experience a paradoxical loss of autonomy and competence. The act of identifying, striving and achieving one's own goals (even in the event of basic needs) contributes to these psychological pillars. Constant, effortless fulfillment could lead to passivity, learned helplessness or a search for new forms of challenge and self -definition. Autonomy includes self -control and personal responsibility for actions. If a AI controls the fulfillment on the basis of predictions, the individual ability to act is reduced when covering needs. Competence includes championship and effectiveness. If no effort is required to satisfy needs, the possibilities of developing and experiencing competence in this area will decrease. This could cause individuals to search for autonomy and competence in other, perhaps non-material areas (as indicated by Maslow's higher needs).

The search for meaning in a post-material, post-laboratory existence

If material scarcity has largely overcome and traditional economic roles lose importance, the question arises as to how people find meaning and purpose. Eo Wilson's work “The importance of human existence” deals with existential questions and beats a bridge between science and philosophy, whereby he addresses our freedom of choice and the riddle of free will in a material universe. In a post-work society, people could find new ways to define their lives through creativity, family, community or the persecution of intellectual, emotional and spiritual development, since AI may also undermine the purpose of leisure activities.

The “importance of human existence” in such a society could become a central social employment. This could potentially lead to a renaissance in art, philosophy, spirituality and social engagement. Conversely, there is also a risk of widespread anomy and existential crises if new sources of meaning cannot be found or cultivated. For many, work and material efforts are currently offering a primary source of identity and the purpose. Your loss would create a vacuum. People could then turn to Maslov's higher needs: cognitive, aesthetic, transcendents, or, as Wilson indicates, deal with our unique place and our decisions. The social infrastructure would have to support these new ways to find meaning.

Power, control and social structures in a AI-controlled economy

The question of who controls the AI ​​systems, predict and assign needs is of crucial importance. AI already has an impact on governance structures, and there are arguments against the complete replacement of market mechanisms by AI based on questions of ability to act and knowledge. The dynamics of power for AI-controlled resource allocation and the change of global balance of power due to AI investments are also relevant aspects. AI ability is viewed as a pillar of national power. The governance of Super-KI for business planning, as China's AI plan shows, includes long-term strategic planning and ecosystem development.

The entity (or entities), which designs, owns and controlled the overarching AI forecast and resource allocation system, would exercise unprecedented power. This could potentially lead to new forms of authoritarianism or vice versa, with careful design, to new models of democratic supervision. The “Black Box” nature of some AI systems could tighten this problem. Control over resource allocation is fundamental for power. If this control is with a highly complex AI system, understanding and influencing its decisions becomes critical. Without robust, transparent and participative governance mechanisms, this power could be concentrated and abused, regardless of whether the system is nominally used “to the common good”.

 

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Need for prediction by AI: Potentials and dangers of a superintelligent future

Navigation through the labyrinth: risks, ethics and governance

This section critically evaluates the potential disadvantages, ethical dilemma and governance challenges that are inherent in the proposed future.

Ethical imperative: guarantee fairness, transparency, data protection and accountability in AI-controlled systems

The development and use of AI systems that predict and allocate needs must be guided by strict ethical principles. This includes fairness, transparency, explanability, data protection, security, robustness, human supervision and accountability. Ethical framework works such as the Belmont report with its principles of respect for people, charity and justice can offer orientation here. The need for “anticipatory ethics”, which prevents damage from AI and the challenge of defining “good” in a pluralistic society, are also central aspects.

“Explanability” (explainable AI, XAI) becomes of outstanding importance in such a system. If a AI dictates the resource allocation and satisfaction of needs, individuals and society must be able to understand why certain decisions are made, especially if they appear to be contrainting or disadvantage. A lack of transparency could distrust and stir up resentment. AI decisions in this scenario have profound effects on the life of the individual. A “black box” AI that makes critical resource decisions without explanation would undermine autonomy and trust. Therefore, the development and implementation of robust XAI methods is not just a technical goal, but an ethical necessity for legitimacy and fairness.

The specter of the algorithmic bias and its social effects

Disturbances in data or algorithms can lead to discriminatory results in the demand forecast and resource allocation and potentially tighten or create existing inequalities. Studies show that AI systems can have significant distortions in predictive tasks. Algorithmic bias arises from distorted training data or decisions of the developers and can strengthen systemic discrimination in areas such as employment, living and finance. Examples of this can be found in healthcare and online advertising.

In a system of “perfect” needs forecast, algorithmic bias could lead to systemic, automated neglect or failure of the needs of entire population groups and thus create a highly efficient machine for discrimination. This is more potentially dangerous than market discrimination, which can sometimes be contested or avoided. AI learns from data that can reflect historical distortions. If a AI is the sole decision -makers about needs and resource allocation and their algorithms are distorted, there may be no alternative mechanism for marginalized groups to satisfy their needs. The extent and automation mean that such discrimination would be omnipresent and potentially more difficult to recognize or correct or correct distortions in a market system.

Governance framework for superintelligent economic systems

Robust governance models are needed to monitor these mighty AI systems. This includes legal framework conditions that distinguish between B2B and B2C applications, as well as a continuous assessment of the consequences. The need for governance models for automated systems such as RPA is also emphasized. International examples such as China's AI plan show approaches with adaptive regulations and the development of ecosystems. AI-supported simulations can also contribute to the design of political decisions.

The governance of such a system cannot be purely technical or only left to AI developers. It requires the participation of various interest groups, including ethics, social scientists, legal experts and the public to define the goals, restrictions and supervisory mechanisms of the system. The question "Who rules the governing (AI)?" becomes central. The social effects are too far -reaching for a purely technocratic governance. The definition of “needs”, “fairness” and “social well -being” are inherently political and ethical questions, not purely technical. Therefore, governance must be inclusive and democratic to ensure legitimacy and agreement with human values.

Avoid dystopias: teachings from fictional and theoretical warnings

Science fiction and dystopic theories can help show potential negative results if such a system is poorly designed or controlled, and underline the importance of foresight and ethical caution. Frederik Pohls “Die Midas-Plage” describes a world of robot overproduction in which the “poor” are forced to use hectic consumption-an indication of unintentional consequences of total automation, even if the premise deviates from what was discussed here. Dystopian scenarios in fiction often include that AI takes control, rebelled or built AI-controlled societies, whereby topics such as surveillance, control and loss of autonomy are in the foreground.

The “perfect” fulfillment of needs, if it is controlled centrally by a AI, could paradoxically lead to a subtle form of totalitarianism, in which individual deviations from predicted “optimal” behavior or needs are prevented or made impossible. The “benevolent dictator ki” is a central dystopic risk. Dystopian AI often includes control and oppression of human ability to act. A system that perfectly predicts and satisfies all needs could define these needs closely or so that it optimizes system stability instead of individual development or freedom. Any deviation from the “optimal path” of the AI ​​for an individual could be regarded as anomaly that must be corrected, which means that the true freedom of choice is restricted, even if material needs are covered.

The following table summarizes the most important ethical, governance and social challenges:

Important ethical, governance and social challenges of a AI-controlled, needed economy

Important ethical, governance and social challenges of a AI-controlled, needed economy

Important ethical, governance and social challenges of a AI-controlled, needs-based economy- Image: Xpert.digital

The advancing development of a AI-controlled, need-anticipating economy brings with it a variety of ethical, governance and social challenges. A central point is the algorithmic bias, in which AI systems can provide discriminatory results through historical prejudices in training data, which increases existing inequalities. Measures such as strict data audits, diversified training data sets, fairness audits, adversarial debias, transparency frameworks and the inclusion of various stakeholders serve to contain them to ensure fairness and non-discrimination.

Data protection and the security of the data are another challenge, since comprehensive data surveys for precise predictions endanger privacy and increase the risk of data abuse. Approaches such as data minimization, anonymization, privacy by design and robust cyber security measures as well as compliance with data protection laws, for example the GDPR, can reduce these risks.

The accuracy and reliability of the AI ​​predictions also remains critical, because the error-free anticipation of complex needs is extremely difficult. Incorrect forecasts can lead to incorrect allocations and do not cover the needs. Continuous testing, human monitoring, feedback loops and the use of diverse data sources are essential to ensure the robustness of the systems.

Another aspect is the potential loss of human autonomy if AI constantly anticipates needs, which weakens the individual decision -making ability. Options, opt-out options as well as measures to strengthen self-efficacy and autonomy through human control and supervision are essential here.

The concentration of power and control over AI systems carries the risk of abuse or new authoritarian structures. Decentralized governance models, transparent algorithms, independent supervisory bodies and a democratic design of such systems can counteract. At the same time, the ability of AI for efficient economic planning is discussed controversy, since a balance between resilience and adaptability is required. Alternatives such as participatory models and a supportive use of AI instead of complete replacement of human actors could offer solutions.

Another challenge is the redefinition of the meaning and purpose of human existence, since the elimination of traditional work can lead to existential crises. Measures such as promoting education, creative activities, community engagement and philosophical reflection as well as the establishment of an unconditional basic income (BGE) could help to create new sources of meaning.

After all, the focus is on governance and accountability for AI systems, since clear responsibilities for decisions and errors of autonomous systems are difficult to establish. Structures such as legal framework conditions, AI ethics codices and mechanisms for human intervention should be developed to ensure responsible use of such technologies.

Mapping of the unknown: paths and considerations for a transformed trade

This final section summarizes the results of the article and outlines the most important transformations and their mutual dependencies. It offers strategic considerations for navigation in the direction of such a future if it is considered desirable or inevitable, and reflects the developing relationship between humanity, technology and economic organization.

Synthesis of findings: important transformations and their interdependencies

The previous analysis has shown a number of profound transformations that a customerless, AI-controlled economy would bring. These changes are not isolated, but are heavily linked. The technological ability to (almost) perfect needs for preliminary people is the basis that makes traditional marketing and sales functions obsolete [Section IC]. This in turn forced a new view of economic paradigms beyond customer-driven capitalism to models such as post-shortage, resource-based economies or post-growth approaches [Section II].

In such new paradigms, the purpose of “companies” or production units would change from profit maximization to direct satisfaction or persecution of the common good, possibly driven by intrinsic motivations of the taxable AI systems and under new governance structures such as Daos [section III]. The mechanisms for the identification of needs and the allocation of resources would have to work without price signals, whereby the AI ​​plays a central role, but also remain the challenges of business invoice [Section IV].

This chain of transformations - from technological ability to changed economic models and the newly defined purpose of organizations to the social effects - is highly interdependent. A failure or a fundamental misjudgment in an area, for example with regard to the actual limits of the AI ​​prediction capacity or the ethical definition of “need”, could have cascading effects and the entire hypothetical system destabilized or lead to severe negative results. If, for example, the AI ​​prediction is profoundly incorrect or biased, this would invalidate a large part of the subsequent economic and social restructuring or lead to a dysfunctional and unjust system.

The social and human dimensions are just as profound: the future of work, the psychological effects on autonomy and findings as well as new power structures and ethical dilemma require careful attention [sections v and VI]. The risks, especially due to algorithmic bias and the concentration of control, are significant and require robust ethical framework works and governance models.

Strategic imperative for navigation towards a needs -based future

If elements of this future are actively pursued or emerging as inevitable development, certain strategic measures, research priorities and political discussions are already necessary today. It is not about a detailed roadmap on the specific future outlined here, but about considerations to control the development of AI and automation in trade and in general in general.

A primary strategic imperative is to promote broad “AI competence” and democratic participation in the design of the development and use of AI. In view of the profound social effects, decisions about the role of AI in business cannot be left to technologists or companies. The effects of the AI ​​will be omnipresent. Ethical and social adaptation requires a broad input. Therefore, public understanding and commitment in Ki-Governance are crucial to shape a advantageous future instead of one that is determined by technological determinism or close interests.

Further strategic considerations include:

  • Investing in the research of the limits and risks of AI: in particular with regard to the prediction of complex human needs, algorithmic fairness and the psychological effects of automation.
  • Development of robust ethical guidelines and governance structures: these must be proactively (“anticipatory ethics”) and internationally coordinated to ensure responsible use of powerful AI systems.
  • Promotion of interdisciplinary research: The challenges require the cooperation between computer scientists, economists, sociologists, ethics, lawyers and humanities scholars.
  • Discussion about alternative economic models: an open debate on post -growth, resource -based approaches and the future of work is necessary to develop social visions beyond traditional economic logic.
  • Education and retraining: preparation of the population for a world of work in which human abilities such as creativity, critical thinking and emotional intelligence gain in importance, while repetitive tasks are automated.

Final reflections: The developing relationship between humanity, technology and economic systems

The thoughts of a world in which companies no longer need customers in an urgently illuminates the changing interplay between human ability, technological capacity and the organizational forms of our economic life. It forces us to ask basic questions about what we as a society appreciate the most. If technology could potentially satisfy all material needs without traditional trade, what kind of society would we like to design?

The “customerless company” is ultimately less a question about the company itself, but rather a question about the kind of humanity that we strive for when existential economic pressure falls away. The scenario eliminates traditional economic constraints and motivations. This opens up the opportunity to re -prioritize social goals - for example, away from pure growth to well -being, sustainability, justice or human development. The “problem” then shifts from the economic necessity to a question of collective choice and social design, guided by ethics and a vision for a desirable future, instead of purely economic or technological determinism.

The journey into such a future, even if it is only partially realized, requires a deep understanding of the technological possibilities, a critical examination of the economic and social implications and, above all, a clear ethical orientation to ensure that technology serves and is not the other way around.

 

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