+++ China soon to be the largest digital market +++ Google dominates in the West (for now?), Baidu in China +++ Where trade with China is particularly important +++
China will soon overtake the US in the digital economy, according to data from Statista's "Digital Economy Compass." The study focuses on global competitive developments in the platform business, including e-commerce, e-travel, and digital media. Statista analysts calculate that the volume of the digital market in China was already larger than that of the US market in 2018, propelling China to become the world's largest digital economy. The "Digital Economy Compass" presents the figures and factors behind this development and also provides a comprehensive overview of the platform business in the key markets of the US, China, and Europe.
In the West, Google dominates (still?), in China Baidu
According to media reports , Google plans to launch a search engine in China that will circumvent Chinese censorship. In the US and Europe, the company dominates the search engine market at will. Bing and Yahoo! play too small a role to be considered competitors. And in the rest of the world, the search engine headquartered in Mountain View, California, is also the market leader. One of the few exceptions to this rule is China. Here, Baidu is the undisputed number one. Google withdrew from China in 2010. Since then, the US company has had no access to one of the largest advertising markets.
Where trade with China is particularly important
The trade dispute between the United States and China doesn't only produce losers. Even though the tariffs are expected to reduce China's trade with the US in the future, there are still goods to export. And for imports of crude oil, pork, fruit, and wine, there are numerous producers outside the United States who would be eager to further tap into the Chinese market.
The infographic shows which currency regions are currently engaged in particularly intensive trade with China. These include, above all, other BRICS countries and rapidly growing European nations.
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