China messes up Apple's Christmas business

Published on: January 3, 2019 / Update from: January 4, 2019 - Author: Konrad Wolfenstein

press release yesterday, Apple significantly lowered its sales expectations for the past Christmas quarter. The company is currently expecting revenue of $84 billion. Apple had previously assumed $89 to $93 billion. The Chinese business is primarily to blame. Sales of iPhones, Macs and iPads fell well short of expectations. With a recent sales share of 20 percent, the Middle Kingdom is the third most important market for Apple after the American continent (40 percent) and Europe (24 percent).

In a press release issued yesterday, Apple significantly lowered its sales expectations for the past Christmas quarter. According to the press release, the company is currently expecting revenues of 84 billion US dollars. Apple had previously assumed revenues of 89 to 93 billion US dollars. The main culprit is the Chinese business. Sales of iPhones, Macs and iPads were well below expectations. China is Apple's third most important market after the American double continent (40 percent) and Europe (24 percent) with a 20 percent share of sales.

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