UK leads European ad revenue for social media

Published on: February 7, 2019 / Update from: February 7, 2019 - Author: Konrad Wolfenstein

The UK saw the highest revenue from social media ads in 2018, according to Digital Market Outlook analysis and forecast. The UK brought in around $2.8 billion in revenue solely from social media advertising, excluding revenue from membership fees or premium fees.

The business model of social media networks is largely based on revenue from ad generation. Among other scandals unrelated to advertising or marketing, social media sites like Facebook are under increasing scrutiny over who they sell advertising to and how they share user data with advertisers.

Great Britain managed to bring in more than double the revenue of Germany, the second-place finisher. Germany and France's combined social media ad revenue does not achieve the same advertising impact as the UK. Overall, mobile social media advertising is currently outperforming desktop advertising and is expected to remain the dominant medium for advertisers.

The United Kingdom was able to drum up the most social media ad revenue in 2018, according to analysis and forecasts by Digital Market Outlook. The UK brought in about 2.8 billion dollars in revenue solely from advertising on social networks, excluding revenue generated from membership-subscriptions or premium fees.

The business model of social media networks largely relies on revenue from ad generation. Among other non-advertisement or marketing related scandals, social media sites, like Facebook, have come under increased scrutiny over who they sell advertisements to, and how they share user data to advertisers.

The UK was able to bring in over double the revenue of Germany, the second-place finisher. Germany and France's social media ad revenue combined does not match the UK's ad generation abilities. Overall, mobile social media advertising currently surpasses desktop advertising and is forecast to remain the dominant device for advertisers.

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