Awareness of eSports is growing in Germany

Published on: August 16, 2018 / Update from: September 9, 2018 - Author: Konrad Wolfenstein

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Globally, eSports is on its way to becoming a billion-dollar business. In this country, the Federal Association of Interactive Entertainment Software (BIU) believes professionalized gaming is already on its way to becoming a mainstream sport. “But not only is the professional eSports sector growing, more and more sports groups at universities and local clubs are also emerging in Germany,” said the BIU in a press release . Survey data published there shows that awareness of eSports is increasing. 29 percent of online users can now relate to the term - among 16 to 24 year olds, more than half even know what digital sport is all about.

eSports, eSports trends

eSports tournaments predominantly in the West

You can make good money with eSports. The highest-dollar tournaments pay out prize money in the double-digit million range. According to a survey by Newzoo, the majority of the more important tournaments take place in western industrialized countries, i.e. in North America (28 percent) and Western Europe (26 percent). Another quarter of the most important events are held in Asia (24 percent), especially in China (8 percent).

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eSports pays off

Sales and viewer numbers are increasing, clubs like Schalke 04 and Paris Saint Germain now have their own professional teams - eSports are currently experiencing a boom. The athletes also benefit from the development. Important competitions now involve prize money in the millions. A total of $21 million was up for grabs at “The International 2016” – a Dota 2 tournament in Seattle. Top-level gaming is already making successful players millionaires. And the end of the upward trend is not yet in sight. By 2020, the eSports audience is expected to grow to almost 600 million viewers worldwide. Prize money and sales will develop accordingly in the coming years.

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Fortnite is number 1 on Twitch

According to Newzoo, viewers watched Fortnite games (LoL) on Twitch for a total of 124.7 million hours in June 2018. The former is a live streaming video portal primarily used to broadcast video games, the latter an online co-op survival game. However, the eSports portion of Fortnite is in the homeopathic range. This is different with Dota 2 and Counter Strike. Here, around half of the viewing hours are spent on professional eSports streams. Streaming gaming at the highest level now generates millions in sales in the high three-digit range.

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eSports are taking off

What do Schalke 04 and Paris Saint Germain have in common? Both clubs now have a League of Legends team. This is a multiplayer online game. eSport has long since become more than a curious fringe sport. The market research company Newzoo is predicting a real boom in top-level gaming. This year, the number of viewers watching eSports competitions on the Internet or television is expected to rise to 385 million worldwide, and analysts expect almost 600 million viewers by 2020. Sales will develop accordingly in the coming years.

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eSports is becoming a billion-dollar business

eSports is on its way to becoming a billion-dollar market. This emerges from the current Global Esports Market Report from Newzoo. Accordingly, sales are expected to increase to more than $1.6 billion by 2021. But it's not quite there yet: analysts are expecting revenue of $906 million for the current year. Of this, 40 percent comes from sponsorship money and 19 percent from advertising revenue. How serious eSports is is also shown by the fact that clubs like Schalke 04 and Paris Saint Germain now have their own League of Legends teams - a multiplayer online game.

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