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Mechanical engineering & augmented reality: Large systems and machines in pocket size


Konrad Wolfenstein - Brand Ambassador - Industry InfluencerOnline contact (Konrad Wolfenstein)

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Published on: March 30, 2022 / update from: November 3, 2023 - Author: Konrad Wolfenstein

Augmented reality use in mechanical engineering

Augmented reality use in mechanical engineering – Image: Gorodenkoff|Shutterstock.com

Augmented Reality also brings large systems and machines into pocket size

Companies from plant and mechanical engineering know only too well to clearly present the problem of clearly presenting customers and interested parties to their large-scale products. So far, brochures or image films have mostly had to serve the target group in an informative and appealing way for the target group. But the more space -wide your own offer, the more difficult it is to convince interlocutors under these conditions. The proverbial “Size Does Matter” of the large systems quickly becomes a boomerang, which can sometimes massively reduce the position of action and sales of sales teams.

Augmented Reality transforms large applications into small formats

However, thanks to digital transformation and the development of increasingly powerful extended and augmented reality, this has been over for some time. Virtually augmented realities also enable manufacturers of very large products to present them virtually in pocket size. In this way, they are able to realistically present even football field-sized systems from all perspectives in 3D at a much lower cost than with physical models or presentations in 1-to-1 format. The realistic impression is also increased because you can zoom in as close as you want to objects in order to view even the smallest functions and components in detail - and all of this with just a slight swipe movement on the display of a smartphone or tablet. By displaying a wide variety of content, products that require explanation can be presented in just a few words and all the more clearly. The optional addition of videos, sounds and graphics also offers endless potential to impress and delight users.

Space for large machines or systems with augmented reality
Space for large machines or systems with augmented reality – Image: Gorodenkoff|Shutterstock.com
Make large machines or systems visible in space with augmented reality
Making large machines or systems visible in space with augmented reality – Image: Gorodenkoff|Shutterstock.com


Space for large machines or systems with extended reality
Space for large machines or systems with extended reality – Image: Gorodenkoff|Shutterstock.com
Make large machines or systems visible in space with extended reality
Making large machines or systems visible in space with extended reality – Image: Gorodenkoff|Shutterstock.com


Once interest has been aroused, this makes sales's task with customers much easier. This is not the only reason why more and more mechanical engineers are turning to AR (augmented reality) tools when it comes to presenting themselves in an innovative and at the same time visually unique light. Another advantage of the virtual world of experience is that it can be implemented at easily calculable conditions, is scalable to other offers and levels and can be used completely independent of location and time. This means that users can often save considerable travel and presentation costs by sending the AR project that has already been tailored to a customer in advance via email or app download so that they can become virtually familiar with the respective product in their own company environment. In addition, the time savings are enormous: instead of time-consuming and costly construction and transport of physical models, the AR simulation is immediately ready for use anywhere in the world.

Developers who make the difference

Our partners in the world of XR technology such as extended and augmented reality make this short step possible. We offer AR solutions that seamlessly implement all the advantages of augmented product reality for companies in a wide range of industries. Users do not need any complex in-house IT because we take care of all the technical work, so that manufacturers only have to provide 3D or CAD data of their machines and systems as well as accompanying content. There is also no need for extensive training for service and sales teams or extensive operating instructions for end customers, because our solutions work intuitively, so that even users with less technical savvy can quickly find their way around the visual AR world.

 - Image: Vuframe

Augmented Reality Apps Examples

In addition to allowing the customer to engage more intensively with the project, the interactive AR elements make communication with the manufacturer much easier. This means you can immediately get in touch with a competent contact person in the company with just one click. In addition, marketing campaigns can be implemented cost-effectively from the simulations and then made available to an unlimited number of users directly via app or browser-based. This also clearly demonstrates the positive cost-benefit balance of AR technology.

Augmented reality makes trade fair appearances much easier

Trade fair solution 4.0 with Pocket Booth

Trade fair solution 4.0 with Pocket Booth - Pocket Booth's innovative app for your pocket makes it possible for companies to easily implement a digital trade fair presence

The practical apps are also ideal for use at trade fairs. Manufacturers of large machines or planners of entire systems in particular can lament the limited space available even at industrial trade fairs. In many cases, the spacious units are simply too large to be presented live at the trade fair stand. And even if this is possible, there are significant costs and time required for transport, construction and the oversized stand, which are often difficult to justify to internal controllers.

Apps like Pocket Booth remedy this problem because they allow exhibitors to present large systems using AR on the display of a smartphone. The virtual environment created in the app developed offers users the interactive opportunity to get to know products of all shapes and sizes in detail and with all relevant data. In this way, the stand staff can also realistically demonstrate to trade fair visitors the non-physical offering in 3D. The visual worlds created thereby provide potential customers with an aha experience that even a spectacular trade fair appearance can hardly deliver.

Suitable for:

  • The 10+ X benefits of Pocket Booth's virtual trade show appearance

 

3D visualizations: What else could be interesting for you based on the topic!

  • How to get started in the virtual world of trade fairs – with a white paper to download
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  • Smartview: Product photo 4.0 / Product image 4.0 – With video and WebAR example!
Data security in digital sales webinar
Data security in digital sales webinar – Image: Xpert.Digital
Smartview: Product photo 4.0 or product image 4.0
Smartview: Product photo 4.0 or product image 4.0


3-D visualization: Digital Twin - Digital Twin
3-D visualization: Digital Twin – Digital Twin – Image: Xpert.Digital / Chesky|Shutterstock.com
Framework - the programming framework of the future
Framework – the programming framework of the future – Image: NicoElNino|Shutterstock.com


 

PDF white paper library - numbers and data on industry, mechanical engineering and extended/augmented reality for free download

Extended Reality (XR) PDF Library - What you need to know
Extended Reality (XR) PDF Library – What you need to know – Image: Gorodenkoff|Shutterstock.com
The industry's path to 4.0
The industry’s path to 4.0 – Image: Xpert.Digital / Praphan Jampala|Shutterstock.com


Are you looking for strategic advice for your marketing with augmented reality, product photo 4.0 and WebAR solutions? Xpert.Digital supports you!

Digital Pioneer - Konrad Wolfenstein

Konrad Wolfenstein

I would be happy to serve as your personal consultant for augmented reality solutions.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

 

 


Write to me

Or book an online appointment right here (video call via Microsoft Teams)

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus

 

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