Amazon increases brand value by 56%

Published on: October 4, 2018 / update from: October 4, 2018 - Author: Konrad Wolfenstein

Amazon has increased its brand value according to “Best Global Brands 2018” from Interbrand to over $ 100 billion-this corresponds to an increase of 56 percent compared to the previous year or two places in ranking. Apple unchanged in first place. The best German brand is Mercedes-Benz in eighth place. The most valuable brand that does not come from the field of technology and the Internet is Coca Cola in fifth place.

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