Amazon increases brand value by 56%

Published on: October 4, 2018 / Update from: October 4, 2018 - Author: Konrad Wolfenstein

Interbrand 's "Best Global Brands 2018", Amazon has increased its brand value to over 100 billion US dollars - this corresponds to an increase of 56 percent compared to the previous year or two places in the ranking. Apple remains in first place. The best German brand is Mercedes-Benz in eighth place. The most valuable brand that does not come from the technology and internet sector is Coca Cola in fifth place.

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