Alibaba: Shopping spree on Singles' Day

Published on: November 12, 2018 / update from: November 12, 2018 - Author: Konrad Wolfenstein

$ 30.8 billion was generated via Alibaba on Singles' Day 2018. The largest internet dealer China has thus surpassed its own 5.5 billion US dollars last year. For comparison: The eCommerce turnover on the tanks giving weekend 2017 (Thanksgiving Day, Black Friday, Cyber ​​Monday) was $ 7.3 billion in the USA. The single 'Day is a day for single people who are celebrated every year on November 11th. Eight years ago, Alibaba started baiting customers with greatly discounted special offers that day. Since then, many competitors have followed this example.

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