4 Positive Effects of AI Use in Email Marketing – 4 Positive Effects of AI Use in Email Marketing

Published on: March 3, 2019 / Update from: March 3, 2019 - Author: Konrad Wolfenstein

4 Positive Effects of Using AI in Email Marketing – @adobe | Yucel Yilmaz

Among the many benefits that AI can provide, marketers agree that artificial intelligence can serve as a game-changer for improving revenue in email campaigns. About four in 10 marketers in a recent survey said artificial intelligence has helped improve their company's email marketing sales.

• Improving sales
• Improving click-through rates
• Improving open rates
• Improving delivery capability

By and large, digital marketing is poised to generate big profits from integrating artificial intelligence into digital strategy. Other common applications of artificial intelligence in digital marketing agencies, particularly in Europe, include improving audience targeting and streamlining media buying.

Among the many benefits AI can provide, marketers agree that artificial intelligence can act as a game-changing influence for improving revenue in email campaigns. About four in ten marketers in a recent Return Path and TRG survey said that artificial intelligence helped improve their company's revenue in their email marketing.

• Improvement in revenue
• Improvement in click-through rates
• Improvement in open rates
• Improvement in deliverability

Broadly, digital marketing is poised to generate great gains from incorporating artificial intelligence within digital strategy. Other common applications of artificial intelligence in digital marketing agencies, particularly in Europe, include improving audience targeting and streamlining media buys.

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