4 Positive Effects of Using AI in Email Marketing – @adobe | Yucel Yilmaz
Among the many benefits AI can offer, marketing specialists agree that artificial intelligence can serve as a game-changer for improving revenue in email campaigns. Approximately four out of ten marketing specialists in a recent survey stated that artificial intelligence has helped improve their company's email marketing revenue.
- Improved sales
- Improved click-through rates
- Improving open rates
- Improvement of delivery capability
Overall, digital marketing is poised to reap significant benefits from integrating artificial intelligence into digital strategies. Other common applications of AI in digital marketing agencies, particularly in Europe, include improving audience targeting and streamlining media buying.
Among the many benefits AI can provide, marketers agree that artificial intelligence can act as a game-changing influence for improving revenue in email campaigns. About four in ten marketers in a recent Return Path and TRG survey said that artificial intelligence helped improve their company's revenue in their email marketing.
- Improvement in revenue
- Improvement in click-through rates
- Improvement in open rates
- Improvement in deliverability
Broadly, digital marketing is poised to generate great gains from incorporating artificial intelligence within digital strategy. Other common applications of artificial intelligence in digital marketing agencies, particularly in Europe, include improving audience targeting and streamlining media buys.
Keep in touch
