AI search and AI research Traffic of AI platforms: Openai dominates the market with Chatgpt

Published on: May 9, 2025 / update from: May 9, 2025 - Author: Konrad Wolfenstein

AI search and AI research Traffic of AI platforms: Openai dominates the market with Chatgpt-Image: Xpert.digital

Chatgpt dominates the market: Openai's secrets of success

80 % market share: OpenAis unbroken dominance in the AI sector

The use of AI chatbots and platforms has increased enormously in recent years, with a clear market leader emerging. The latest data from the spring of 2025 show a clear picture: Openai with its flagship Chatggpt dominates the market for AI platforms with an overwhelming lead, while competitors such as Deepseek and Google are far behind. The traffic distribution is remarkably unequal, with Openai as the undisputed market leader, which unites more than 80 percent of the total traffic.

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Market dominance of Openaai and Chatgpt

Openaai has achieved an unprecedented dominance in the area of AI platforms with Chatgpt. Current figures from Similarweb show that Openai united over 80 percent of total traffic for AI platforms in April 2025. This dominance is also reflected in absolute numbers: In April 2025, the platform recorded almost 200 million visits every day and reached a total of impressive 5.141 billion visits in the same month.

The continuous growth is also remarkable: Chatgpt was able to increase its number of visitors for four months in a row and increased his traffic by 182 percent in the year. These numbers are all the more important when you consider that Chatgpt has been listing more visits for the first time than the social media platform X (formerly Twitter).

In April 2025, Chatgpt.com reached 4.786 billion visits and clearly exceeded X with its 4.028 billion visits. This marks an important milestone, since Chatgpt could not surpass any day X at the beginning of 2025.

Weekly use and usage behavior

An interesting pattern is shown in the time distribution of the chatt use: The platform records about 50 percent more traffic on weekdays than on weekends. This clear difference indicates that Chatgpt is mainly used for professional purposes, studies, research, writing and other productive tasks.

The competition at an overview

Deepseek: The rising challenger

In second place in the AI platform ranking, Deepseek is a 6.5 percent market share. The Chinese Ki startup has achieved considerable success in a short time and was even able to overtake Google Gemini as the second most popular Ai chat.

Deepseek recorded an impressive increase in traffic of 614 percent and reached up to 49 million visits on peak days. Success began about two months after his debut when Deepseek overhauled Chatgpt and became the top rated free app in the US Apple App Store.

Google Gemini: The tech giant in third place

With its AI platform Gemini (formerly Bard), Google occupies third place with 5.6 percent market share. Although Google has enormous resources and a huge user base, it has not yet been able to keep up with Openaai or even Deepseek.

Google reacts to the growing competition with new developments. On February 5, 2025, the company expanded its Gemini 2.0 series by several new AI models, including the excessive expected per experimental and the cheaper variants Flash and Flash Lite.

Anthropic Claude: The academic challenger

Claude Ai from Anthropic recorded 118.97 million visits in March 2025, which corresponds to a considerable increase of 55.85 percent compared to February. The Claude.ai platform still had 73 million visits in February 2025.

The average duration on Claude.ai, which is almost 6 minutes (5:53 minutes), is remarkable. This indicates a high commitment of the users. With a low bounce rate of 24.92% and an average of 3.79 pages visited per visit, Claude shows a strong user loyalty.

Microsoft Copilot and Character.ai

Microsoft Copilot reached 66.5 million visits in February 2025, while Character.ai recorded 174 million visits in the same period. Character.ai is particularly popular with users who are looking for longer interactions with AI characters, which is reflected in the impressive average duration of 17:23 minutes.

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Driver of the AI platform traffic

Sources of traffic

Most of the AI platforms come from direct visits. In Chatgpt, 81.9%of the desktop visits come from direct traffic, at Claude Ai it is 76.3%, and 65.66%for Microsoft Copilot. This indicates high brand awareness and user loyalty.

The organic search is typically the second most important source of traffic: at Chatgpt it accounts for 13.62% of traffic, at Claude Ai 19.16% and 25.31% for Microsoft Copilot.

Demographic data

Chatgpt's users are slightly male, with a share of 54.61% male and 45.39% female users. From a geographical point of view, most visitors come from Chat.openai.com from the USA (13.45%), followed by India (11.35%) and Brazil (4.51%).

At Claude.ai, the United States is a leader of 26.26% of desktop traffic, followed by India with 8.3% and Great Britain with 4.74%.

The unstoppable climb of Chatgpt: What is success?

The current landscape of the AI platforms is clearly dominated by Openai with chatti, which is far ahead of the competition both in terms of market share and on absolute number of visitors. With more than 80 percent market share and over 5 billion monthly visits, Chatgpt has a head start that competitors are difficult to catch up with.

However, the quick growth of challengers such as Deepseek and the continuous development of established platforms such as Claude Ai and Google Gemini is remarkable. The AI market remains dynamic, and although Openaai is currently dominating, new innovations and improvements in competing platforms could postpone the balance of power in the future.

The observation is particularly interesting that Chatgpt in April 2025 was the only website among the ten largest websites in the world to record a real monthly growth, while all other major platforms - Google, YouTube, Instagram, X and other - actually lost traffic. This underlines the growing importance of AI tools in daily digital life and indicates that the rise of chatt and other AI platforms may have only started.

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