Events & Trade Fair Experience 2022: Virtual trade fairs with SmartVenew – The direct path to your own virtual showroom

In the analog world, companies had little choice but to use a showroom or trade fair booth to effectively present their products to a target audience. However, these methods are expensive, require significant effort and preparation time, and are often difficult or impossible for customers to access. Digitalization, however, has created tools that uniquely and virtually combine product presentation and customer experience.

With the digital showroom, you can present your company, product innovations and highlights online in an impressive and interactive way.

But that's not all: your products can be linked in 3D. This allows every visitor to easily try out your products at home or in the office – in 3D in their browser, on their smartphone or tablet, and even in augmented reality and virtual reality.

More information here:

• Virtual showrooms with Vuframe

Technological advancements have indeed created entirely new presentation possibilities, allowing companies to showcase their product range in virtual showrooms – accessible to visitors anytime, anywhere. Vuframe's IT developers have created SmartVenew, a digital solution that enables users to easily design their own virtual showroom and invite their target audience.

Thanks to smart display technology, users can familiarize themselves with a provider's products and services in a realistic environment and examine them in detail. This unique user experience is enhanced by sophisticated 3D simulations, allowing users to interactively immerse themselves in the product range. Tablets, powered by SmartVenew, offer an additional enrichment, enabling impressive AR and VR experiences.

At the heart of the concept is an immersive experience. Similar to a traditional showroom or shop, users can tailor their visit by choosing their own path through the product landscape. Like browsing a shelf in a store, they can stop at any point to examine a detail, solution, or product from all angles and access further information. This interaction with the offerings makes the tour an engaging and varied experience, encouraging users to explore the products and services in much greater depth than they would with conventional digital tools.

Besides creating an outstanding customer experience, the virtual showroom offers further advantages. Unlike physical locations, it can be accessed anytime, from anywhere. Once the digital presentation space is launched, it is available indefinitely and can be quickly adapted or expanded with additional content as needed – all at comparatively low investment costs, making the virtual experience financially viable even for startups and small and medium-sized enterprises.

Liebherr Showroom – Demo

Furthermore, users don't need any special IT or even software knowledge to create their own virtual showroom. Companies can design the system intuitively by uploading 3D versions of their content into Vuframe's SmartVenew software. This software converts data from all common 3D formats and creates an automatic visualization. And if no 3D data is available, the Regensburg-based IT service provider offers editable templates that allow for the quick and easy implementation of the showroom.

Furthermore, the use of Vuframe software ensures standardized processes, making changes straightforward. Thanks to the automation integrated into the solution, manual effort is kept to a minimum, which further reduces costs and enables faster implementation.

SmartVenew™ is a smart, virtual 3D space that you can set up online yourself, fill with products and content, and easily change and update at any time.

• Online lead generation

  e.g. via chatbot, contact form, “Call Me” button

• Virtual demonstration in a digital conversation

  via Skype, Microsoft Teams, GoToMeeting, Zoom, etc.

• Send products as “virtual demonstrators”

  via email, WhatsApp/Messages, newsletter, etc.

More information here:

• Virtual showrooms with Vuframe

Virtual customer communication with Vuframe technology – Image: Vuframe

Often, companies' online communication is designed like a one-way street, sending out advertising messages without any feedback to the target audience. However, AR and modern response channels allow for much better customer dialogue, which is particularly important for products and applications that require explanation. Vuframe's virtual showroom makes precisely this possible through its high-resolution immersive environment and numerous interaction options for users. The resulting "wow" effect generates increased interest and a greater likelihood of potential customers contacting the company.

Similar to visiting a physical showroom or trade fair booth, interested parties also have the option of taking comprehensive information material home with them using the solution developed by Vuframe. The 3D simulation can easily be sent via email or messenger apps.

Digital product presentations are not only suitable for providing visitors to the virtual showroom with vivid 3D animations and information. This innovative tool is also excellent for lead generation. Especially in times of bland mass newsletters and indistinguishable marketing campaigns, the virtual showroom is a unique selling proposition (USP) that allows companies to successfully differentiate themselves from the competition.

Vuframe technology: SmartVenew – Image: Vuframe

Suppliers who rely on technology like SmartVenew generate interest in two ways. Firstly, they utilize a unique tool for presenting their product range. Secondly, by using this technology, they convey an innovative spirit that reflects positively on their own company and its offerings. In this way, SmartVenew captures the attention of the target group and thus creates ideal conditions for generating valuable leads.

For users, it's extremely convenient to engage with the provider in the virtual showroom. Contacting them via platforms like Skype, Microsoft Teams, Zoom, etc., is effortless. Furthermore, interested parties can contact the company via chatbot, contact form, or a "Call Me" button. In addition to its exceptional presentation, SmartVenew offers a highly innovative and intuitive solution for successful lead generation. This also means the virtual showroom more than fulfills the requirements of a traditional showroom.

The advantages at a glance

• Unlimited range

  The virtual showroom allows you to reach people worldwide, regardless of location.

• 365 days a year

  Unlike a traditional trade fair, your virtual exhibition is open to customers and prospects all year round.

• Innovative customer experience

  Product demonstration with a “wow” effect. The virtual showroom is not only fun, but also memorable.

• Present products virtually

  Showcase your products in 3D, Augmented Reality and Virtual Reality.

• Digital presence

  Showcase your company digitally and impress with a visually appealing and interactive presence!

• Virtual exchange

  Whether via chat, phone or email – keep in touch virtually without shaking hands.

Smart Digital Assistant – Fairs & Events – Image: Xpert.Digital

Data is reviewed and its relevance assessed at regular intervals. This process typically yields a wealth of interesting information and documentation, which we then compile into a PDF presentation: our own data analyses and marketing intelligence, as well as external market research. Click on the image above to access the trade fair library.