SEO and SEM for photovoltaics and solar systems

Customer acquisition is one thing, customer support is another. The potential customer who knows exactly what you want is the rarest person to come across. The right customer advice is certainly the most important element in the sales process.

But the first impression is much more important, because you don't get a second chance!

Before you seriously think about finding potential customers via the Internet, you need to have a functioning, but above all a fast, processing process. A “non-automated” reaction system is usually sufficient for the first 4 hours. This means that a response should be given to a contact request within 4 hours. At least you can set it up so that it doesn't look like it's "automated". Personality and authenticity are key. This on the subject of e-mailing or e-mail reply.

Telephone support should also not include a telephone system direct dial system. “Press button 1 for…”. In “first-level” support, it is sufficient for a friendly voice to answer the call and the concern and for it to be taken care of as quickly as possible. By the way, there are very good external telephone service providers who can take over this part on behalf of the company at a very good and fair price.

You now have 24 hours to respond. This is important. In the meantime, you should have already dealt with the issue and roughly know how to handle customer contact. In this second-level support, someone should be familiar with the topic.

But the real success begins at the first level, the first impression counts. Both via email and telephone calls. Unfortunately, many people get so many things wrong here.

It's tough for SEO work and online marketing in general if it fails here. I have to experience again and again what effort goes into convincing customers and getting them to contact me. And then it fails right here? If e.g. B. do the calls land somewhere in the headquarters, where the person in question is preparing the coffee for the next boss meeting with the telephone receiver clamped between his head and shoulder? Already experienced everything.

And then they say we don’t get enough qualified leads! There is no such thing as an ideal customer who brings the completed contract with them upon initial contact without any further questions. Customer support is individual.

The second major construction site since the Internet came into existence has been content. PR work and content development are treated both neglected and criminally. And if so, the content is usually created incorrectly. Then a song of praise is written about your own company, how great and powerful you are, but does not describe the possible problems where the potential customer finds themselves. Customers don't buy because you're a great brand, but because they want their problem solved. When it comes to everyday and recurring things, brand loyalty certainly plays an important role. But not with investments and projects that don't happen every day like in photovoltaics. At least not with customers.

Without the right content and a functioning customer first contact processing process, you won't get anywhere with SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

Yes, it all costs money, but the effort should also bring in a lot more profit. Some are already quite well positioned and only need minor adjustments, then an additional cost of 200 euros/month is sufficient for optimization. Goals and target group always depend on the size of the company and the wishes of where the journey should go. Many SEO packages are usually divided into three levels: Gold, Premium and Platinum Edition, or as they are all called, the beautiful marketing buzzword packages. Some actually have pieces of gold to be found, while many are just hot air. How is that supposed to work? 3 possible packages for a potential SEO marketing target group of tens of millions to billions of companies on the Internet? Even. This nonsense has to come from non-SEO agencies. McDonald's & Co successfully offer menu packages, but they don't do SEO either.

The whole is greater than the sum of its parts and more than SEO. The focus should therefore not be on SEO or search engine optimization, but rather on customer acquisition and customer service, where SEO undoubtedly plays an important part.

Suitable for:

• Criticism: TOP 100 SEO not that great at all
• SEO: In a word
• Digital Innovation Hub from the very beginning for logistics and photovoltaics
• Artificial intelligence in the field of renewable energies

 

Further and interesting figures, data and facts can be found here in our SEO library or SEM knowledge database:

SEO Library – SEM knowledge database (PDF)

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Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus