Stationary fashion retailers have not had it easy for a long time, and now online retailers are apparently also finding themselves in difficult waters. As the infographic shows, the share prices of the industry's flagship brands, ASOS and Zalando, have fallen significantly in recent weeks. The British online fashion retailer ASOS recently published a sales and profit warning , which, according to analysts, also weighed on the share price of the German online mail order company Zalando. The fashion companies Sports Direct, Super Dry and Tom Tailor had previously issued sales and profit warnings.
Business for many fashion companies is worse this year. The main reason is the long heat period last summer. It severely disrupted the planning for the season. Both ASOS and Zalando have grown significantly in previous years. Both generate sales in the low single-digit billion range.
Germany's top 10 online fashion retailers
Amazon may be number one in Germany in terms of the overall market, but when it comes to clothing and shoes, no one can beat Zalando. This emerges from the “E-Commerce Market Germany 2018” study published jointly by Statista and the EHI. Analysts estimate the company's sales for last year at 1.3 billion euros. In second and third place, bonprix.de (591.3 million euros) and hm.com/de/ (442.4 million euros) follow with a clear gap.
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