Beer sales in Germany are sluggish. They have fallen from 104 million to 94 million hectoliters in the past 10 years. As a result, breweries have tried to keep customers happy with discount promotions. However, this trend seems to have ended, as the following infographic shows: Beer prices have climbed to a higher level in recent months. Beer producers want to give beer a higher perceived value through the price increase. Furthermore, according to the breweries themselves, they have to pass on the increased costs of energy, wages, and logistics to their customers.
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