Metaverse / Multiverse: Siemens is expanding the Industrial Metaverse – From simulation to finished production site | Billion investment

Siemens recently announced that it would make a massive investment of one billion euros in Germany. A notable detail of this investment is that 500 million euros are earmarked for the construction of a state-of-the-art campus in Erlangen, which will house both development and high-tech manufacturing. However, this campus will not only serve as a hub for technological innovation, but will also play a key role in shaping and developing the industrial metaverse.

A leap into the future: The Industrial Metaverse Campus

The construction of a new campus in Erlangen for 500 million euros demonstrates Siemens' commitment to technological advances and innovations in Germany. This campus will not only be a center for research and development, but will also house state-of-the-art high-tech manufacturing facilities. This not only shows Siemens' trust in German technological capacities, but also its willingness to invest in the future of the industrial location.

The Heart of the Metaverse: Technology Activities and Innovation

The impressive campus in Erlangen will not only be physically impressive, but will also play a central role in the development of the industrial metaverse. The Metaverse, often described as a concept of an augmented digital reality, has gained significant attention in recent years. Siemens recognizes the potential of the Metaverse in an industrial context and plans to make this new campus a nucleus for technology activities related to the Metaverse. This will not only strengthen Siemens' technological lead, but also contribute to the further development of the entire Metaverse ecosystem.

Innovation in Germany: Economic impact and technological progress

This investment by Siemens will undoubtedly have a significant impact on the German economy. Not only are jobs created and the local economy stimulated, but also technological progress and Germany's innovative strength are strengthened. The new campus will help establish Germany as a world-leading technology and innovation location.

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#️⃣ Hashtags: #Industrymetaverse #SiemensInnovation #Technology Campus #Zukunftstechnologie #DeutscheInnovation

With this investment, Siemens not only demonstrates its leading role in the technology sector, but also shows its commitment to promoting innovation and technological progress in Germany. The Industrial Metaverse Campus will undoubtedly play a key role in shaping the future industrial landscape and position Germany as a global technology leader.

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Siemens is consistently implementing its announced investment offensive of two billion euros, thereby demonstrating its determination to drive innovation and growth. The company plans to make around one billion euros of this investment in Germany in order to strengthen the location's innovative strength and expand its global position as a technology leader.

Erlangen: A new campus for development and high-tech manufacturing

The technology group Siemens recently announced that a significant portion of the investment will be used to build a brand new campus for development and high-tech manufacturing in Erlangen. The planned 500 million euros for this campus will not only enable infrastructural development, but also serve as a symbol of Siemens' commitment to technological advances and innovations in Germany.

Strengthening research and manufacturing capabilities

A significant portion of the investment will go towards expanding Siemens' research and manufacturing capacities. This is a clear step towards strengthening the company's technological leadership. By focusing on research and development and advanced manufacturing processes, Siemens will strengthen its competitive position while laying the foundation for future innovations.

The rise to a global research and development center

By investing in the Erlangen campus, Siemens will establish the location as a global research and development center. This will not only create highly qualified jobs, but also strengthen German technical and technological expertise at an international level. The campus will become a hub for innovative ideas and groundbreaking developments.

A nucleus for technology activity in the industrial metaverse

Particularly exciting is Siemens' plan to establish the new campus as a nucleus for global technology activities in the industrial metaverse. The Metaverse, an augmented digital reality, has the potential to fundamentally change the way industry, technology and communications interact. Siemens' commitment in this area shows not only a forward-looking mindset, but also a willingness to be a driving force for technological innovation.

Growth, innovation and resilience

The announced investment offensive underlines Siemens' commitment to growth, innovation and resilience. By investing in research, development and modern manufacturing processes, the company not only creates the basis for long-term success, but also contributes to strengthening the German technological and economic landscape.

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Siemens' investment offensive is not only a clear signal for technological progress, but also a step towards strengthening Germany as a location for innovation. The future developments and innovations driven by this investment could have a lasting impact not only on Siemens, but also on the entire technology industry.

A visionary high-tech campus is being built in the west of Erlangen that not only focuses on sustainability and future viability, but also connects the areas of research, development, production and ecosystem partnerships. This informative text takes a look at the campus's ambitious plans and how the virtual world is transforming reality.

🏭 Digital change in production

The planned campus embodies the desire to merge state-of-the-art technologies and production concepts. The connection between virtual planning and real results is the key that lays the foundation for the success of this project.

🌐 The path to the digital twin

Virtual planning and simulation in the “Industrial Metaverse” creates a digital twin that maps the entire factory layout. This approach allows changes and optimizations to be made before groundbreaking in the virtual world to maximize efficiency in the real world.

🏗️ Transforming the world of work

Not only production, but also the way employees work is undergoing a revolutionary change. The “NextWork” concept offers innovative work and further training concepts that aim to prepare the workforce for digital transformation. This commitment shows how the campus is growing not only spatially but also in terms of the workforce.

🛠️ Key components for the industry

Erlangen is becoming the heart of the German economy, as power electronics components and machine tool controls for mechanical engineering are manufactured here. These key elements are of central importance for the industry and strengthen Germany's position as an innovation leader.

🌱 Partnership ecosystem

The campus opens its doors to a broad ecosystem of partners from business and science. This collaboration creates synergies and accelerates the development of new technologies and concepts. The vision of an interdisciplinary exchange becomes reality here.

💡 Siemens strategy: Connect the real and digital world

Siemens is not only investing in the location, but also in the future of the industry. Connecting the real and digital worlds creates a robust foundation for innovation and development of technologies that can revolutionize industry.

🌍 Strengthening the location for future concepts

The campus strengthens Erlangen as a center for digital production concepts and modern technologies. The integration of industrial 3D printing and innovative power electronics underlines the location's role as an innovation hub.

🔮 Outlook for the future

The combination of virtual planning, innovative work concepts and sustainable production sets a benchmark for the future of the industry. The planned campus is not only a place of progress, but also a harbinger of a changing world of work.

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Industrial Metaverse Campus from Siemens in Erlangen: Image: Siemens

Siemens is consistently implementing its announced investment offensive of two billion euros. The company plans to invest around one billion euros of this in Germany and thereby strengthen the innovative strength of the location. The technology group announced today, in the presence of Chancellor Olaf Scholz, the establishment of a new campus for development and high-tech manufacturing in Erlangen with investments of around 500 million euros to expand research and manufacturing capacities. In doing so, Siemens is establishing the location as a global research and development center as well as a nucleus for global technology activities in the industrial metaverse. In this way, Siemens is accelerating its growth overall, driving forward innovations and increasing its resilience.

• Investments of one billion euros are planned in Germany, including 500 million euros for a new campus for development and high-tech manufacturing in Erlangen
• Part of the global investment strategy of two billion euros in 2023 to strengthen growth, innovation and resilience in all regions
• Further investments planned in Europe and the USA
• The new campus will be a global development and manufacturing center as well as a nucleus for technology activities in the industrial metaverse
• Location promotes and accelerates ecosystem of partners from business and science
• Conversion to an ecologically sustainable zero-emissions location

The investments announced today are part of the global investment strategy of around two billion euros presented last month, mainly for new manufacturing capacities as well as innovation facilities, training centers and other company-owned locations. With the investments, Siemens is underlining its commitment to the Nuremberg metropolitan region.

The current location with around 3,500 employees is already home to a world-class factory for key products in industrial automation and digitalization. Production is already highly automated today, with people and robots working side by side. With this investment, Siemens is now laying the foundation for the industrial metaverse, a virtual representation of the real world - photorealistic, physics-based, and in real time. The targeted use of relevant physical data and the application of artificial intelligence creates the latest generation of high-tech manufacturing that produces more sustainably and can react flexibly to market changes.

“This investment is a strong signal for Germany as a location for innovation and production. The state-of-the-art manufacturing being built in Erlangen is a good example of how our economy is moving towards a climate-neutral future – as a strong industrial country with good, sustainable jobs,” said Chancellor Olaf Scholz.

“Siemens is committed to innovation in Germany and is igniting the next level of digitalization: We are laying the foundation for the industrial metaverse in the Nuremberg metropolitan region. Here, on the new campus, we connect the real and the digital world,” said Roland Busch, Chairman of the Board of Management of Siemens AG. “Together with partners, we are developing new digital technologies in the Metaverse and revolutionizing how we produce in the future – much more efficiently, flexibly and sustainably.”

New campus combines development and high-tech manufacturing

The planned campus in the west of Erlangen relies on sustainable and future-oriented high-tech manufacturing, associated research and development activities and the opening of the location to an ecosystem of partners from business and science. A conversion of existing facilities and an expansion of the area are also planned.

The new buildings for research and development, production and logistics are planned, simulated in the virtual world before the groundbreaking ceremony and then implemented in the real world. This results in an exact replica in the virtual world, in which the entire existing factory layout is optimized using the industrial metaverse and later rearranged in the real world. Power electronics components and machine tool controls for mechanical engineering are manufactured in Erlangen - and therefore key elements for the German economy and industry.

The investment is another important element of Siemens' strategy to connect the real and digital worlds. The company is strengthening the location as a center for digital production concepts, for example through the use of the industrial metaverse and for modern technologies such as industrial 3D printing and innovative power electronics. At the same time, employees learn through future-oriented work and further training concepts (NextWork) how to prepare for the digital transformation of the world of work and how to actively shape it.

Ecologically sustainable location

The expansion of the plant follows a comprehensive and forward-looking sustainability and energy concept. The approximately 200,000 square meter area will be consistently designed to be a zero-emissions location that meets the highest sustainability criteria: Plans include an innovative energy infrastructure, green energy supply and storage in partnership with the city of Erlangen and the extensive use of sustainable digital building technology solutions from Siemens . The new campus in Erlangen is being realized by Siemens Real Estate, the group's real estate company.

Strengthening Germany as a location

Germany is the home market of Siemens AG and one of the world's most important locations for production, research, development and employment. The technology group employs around 86,000 people in Germany, including around 38,500 employees in the metropolitan region. With its investments, the company is once again contributing to the development of the Nuremberg metropolitan region and the city of Erlangen, is committed to Bavaria as a high-tech location and, last but not least, is investing in the future viability and innovative strength of Germany as an industrial location in order to supply the whole world with products from here of the company.

As part of its global investment strategy of around two billion euros, Siemens had announced investments in the USA, China and Southeast Asia, among others. Most recently, at the beginning of the week, the company announced the construction of its new headquarters in Spain with an investment volume of 160 million euros.

Source: press release