Metaverse / Multiverse: Siemens expands the Industrial Metaverse – From simulation to finished production site | Billion-dollar investment

Siemens recently announced a massive investment of one billion euros in Germany. A notable detail of this investment is that 500 million euros are earmarked for the construction of a state-of-the-art campus in Erlangen, which will house both development and high-tech manufacturing. This campus will not only serve as a center for technological innovation but will also play a key role in shaping and developing the industrial metaverse.

A leap into the future: The Industrial Metaverse Campus

The construction of a new €500 million campus in Erlangen underscores Siemens' commitment to technological advancements and innovation in Germany. This campus will not only serve as a center for research and development but will also house state-of-the-art high-tech manufacturing facilities. This demonstrates not only Siemens' confidence in Germany's technological capabilities but also its willingness to invest in the future of this industrial location.

The core of the metaverse: technology activities and innovation

The impressive campus in Erlangen will not only be physically striking but will also play a central role in the development of the industrial metaverse. Often described as a concept of augmented digital reality, the metaverse has gained considerable attention in recent years. Siemens recognizes the potential of the metaverse in an industrial context and plans to make this new campus a nucleus for metaverse-related technology activities. This will not only strengthen Siemens' technological lead but also contribute to the further development of the entire metaverse ecosystem.

Innovation in Germany: Economic impact and technological progress

This investment by Siemens will undoubtedly have a significant impact on the German economy. It will not only create jobs and boost the local economy, but also strengthen Germany's technological progress and innovative capacity. The new campus will help establish Germany as a world-leading technology and innovation hub.

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#️⃣ Hashtags: #IndustryMetaverse #SiemensInnovation #TechnologyCampus #FutureTechnology #GermanInnovation

With this investment, Siemens is not only demonstrating its leading role in the technology sector, but also its commitment to promoting innovation and technological progress in Germany. The Industrial Metaverse Campus will undoubtedly play a key role in shaping the future industrial landscape and positioning Germany as a global technology leader.

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Siemens is consistently implementing its announced two billion euro investment offensive, demonstrating its determination to drive innovation and growth. The company plans to invest around one billion euros of this sum in Germany to strengthen the country's innovative capacity and expand its global position as a technology leader.

Erlangen: A new campus for development and high-tech manufacturing

The technology company Siemens recently announced that a significant portion of its investment will be used to build a brand-new campus for development and high-tech manufacturing in Erlangen. The planned €500 million for this campus will not only enable infrastructural development but also serve as a symbol of Siemens' commitment to technological progress and innovation in Germany.

Strengthening research and manufacturing capacities

A significant portion of the investment will be allocated to expanding Siemens' research and manufacturing capacities. This is a clear step towards strengthening the company's technological leadership. By focusing on research and development as well as advanced manufacturing processes, Siemens will strengthen its competitive position and simultaneously lay the foundation for future innovations.

The rise to a global research and development center

By investing in the Erlangen campus, Siemens will establish the site as a global research and development center. This will not only create highly skilled jobs but also strengthen German expertise and technological know-how internationally. The campus will become a hub for innovative ideas and groundbreaking developments.

A nucleus for technology activities in the industrial metaverse

Siemens' plan to establish the new campus as a nucleus for global technology activities in the industrial metaverse is particularly exciting. The metaverse, an augmented digital reality, has the potential to fundamentally change the way industry, technology, and communication interact. Siemens' commitment in this area demonstrates not only a forward-thinking approach but also a willingness to be a driving force for technological innovation.

Growth, innovation and resilience

The announced investment offensive underscores Siemens' commitment to growth, innovation, and resilience. By investing in research, development, and modern manufacturing processes, the company is not only laying the foundations for long-term success but also contributing to strengthening Germany's technology and economic landscape.

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Siemens' investment offensive is not only a clear signal of technological progress, but also a step towards strengthening Germany as a hub of innovation. The future developments and innovations driven by this investment could have a lasting impact not only on Siemens, but also on the entire technology sector.

In western Erlangen, a visionary high-tech campus is being built that focuses not only on sustainability and future viability, but also connects research, development, production, and ecosystem partnerships. This informative text takes a look at the campus's ambitious plans and how the virtual world is transforming reality.

🏭 Digital transformation in production

The planned campus embodies the ambition to merge state-of-the-art technologies and production concepts. The combination of virtual planning and real-world results is the key that lays the foundation for the success of this project.

🌐 The Path to the Digital Twin

Virtual planning and simulation in the “Industrial Metaverse” create a digital twin that maps the complete factory layout. This approach makes it possible to implement changes and optimizations in the virtual world even before construction begins, in order to maximize efficiency in the real world.

🏗️ Transformation of the working world

Not only production, but also the way employees work is undergoing a revolutionary transformation. The “NextWork” concept offers innovative work and training programs designed to prepare the workforce for digital transformation. This commitment demonstrates how the campus is growing not only physically, but also in terms of its workforce.

🛠️ Key components for industry

Erlangen is becoming the heart of the German economy, as it will be the production site for power electronics components and machine tool controls for mechanical engineering. These key elements are of central importance to industry and strengthen Germany's position as an innovation leader.

🌱 Ecosystem of partnerships

The campus opens its doors to a broad ecosystem of partners from industry and academia. This collaboration creates synergies and accelerates the development of new technologies and concepts. The vision of interdisciplinary exchange becomes a reality here.

💡 Siemens Strategy: Connecting the real and digital worlds

Siemens is investing not only in its location, but also in the future of industry. The integration of the physical and digital worlds creates a robust foundation for innovation and the development of technologies that can revolutionize industry.

🌍 Strengthening the location for future concepts

The campus strengthens Erlangen's position as a center for digital production concepts and modern technologies. The integration of industrial 3D printing and innovative power electronics underscores the location's role as an innovation hub.

🔮 Outlook for the future

The combination of virtual planning, innovative work concepts, and sustainable production sets a benchmark for the future of industry. The planned campus is not only a place of progress but also a harbinger of a changing world of work.

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Siemens' Industrial Metaverse Campus in Erlangen: Image: Siemens

Siemens is consistently implementing its announced investment offensive of over two billion euros. The company plans to invest around one billion euros of this in Germany, thereby strengthening the innovative capacity of the site. In the presence of Chancellor Olaf Scholz, the technology group announced today the establishment of a new campus for development and high-tech manufacturing in Erlangen, with investments of around 500 million euros for expanding research and production capacities. This will establish Siemens as a global research and development center and a nucleus for worldwide technology activities related to the industrial metaverse. Overall, Siemens is thus accelerating its growth, driving innovation, and increasing its resilience.

• Investments of one billion euros are planned in Germany, including 500 million euros for a new campus for development and high-tech manufacturing in Erlangen
• Part of the global investment strategy of two billion euros in 2023 to strengthen growth, innovation and resilience in all regions
• Further investments planned in Europe and the USA
• The new campus will become a global development and manufacturing center as well as a nucleus for technology activities towards the industrial metaverse
• The location fosters and accelerates the ecosystem of partners from business and science
• Conversion to an ecologically sustainable, zero-emission site

The investments announced today are part of the global investment strategy of around two billion euros presented last month, primarily for new manufacturing capacities as well as innovation facilities, training centers and other company-owned sites. With these investments, Siemens underscores its commitment to the Nuremberg metropolitan region.

The current site, with its approximately 3,500 employees, already houses a world-class factory for key products in industrial automation and digitalization. Production is already highly automated, with humans and robots working side by side. With this investment, Siemens is now laying the foundation for the industrial metaverse, a virtual representation of the real world – photorealistic, physics-based, and in real time. Through the targeted use of relevant physical data and the application of artificial intelligence, the latest generation of high-tech manufacturing is being created, one that produces more sustainably and can react flexibly to market changes.

“This investment sends a strong signal for Germany as a location for innovation and production. The state-of-the-art manufacturing facility being built in Erlangen is a good example of how our economy is moving towards a climate-neutral future – as a strong industrial nation with good, future-proof jobs,” said Chancellor Olaf Scholz.

“Siemens is committed to innovation in Germany and is igniting the next stage of digitalization: We are laying the foundation stone for the industrial metaverse in the Nuremberg metropolitan region. Here, on the new campus, we are connecting the real and digital worlds,” said Roland Busch, Chairman of the Managing Board of Siemens AG. “Together with partners, we are developing new digital technologies in the metaverse and revolutionizing how we produce in the future – much more efficiently, flexibly, and sustainably.”

New campus combines development and high-tech manufacturing

The planned campus in western Erlangen focuses on sustainable and future-oriented high-tech manufacturing, related research and development activities, and opening the site to an ecosystem of partners from industry and academia. Plans also include the renovation of existing facilities and an expansion of the site.

The new buildings for research and development, production, and logistics are planned and simulated in the virtual world even before the first sod is turned, and then implemented in the real world. This results in an exact replica in the virtual world, where the entire existing factory layout is optimized using the industrial metaverse and later rearranged in the real world. In Erlangen, components for power electronics and machine tool controls for mechanical engineering are manufactured – key elements for the German economy and industry.

This investment is another important element of Siemens' strategy to connect the real and digital worlds. The company is strengthening the site as a center for digital production concepts, for example through the use of the industrial metaverse and for modern technologies such as industrial 3D printing and innovative power electronics. At the same time, employees are learning to prepare for and actively shape the digital transformation of the workplace through forward-looking work and training concepts (NextWork).

Ecologically sustainable location

The plant expansion follows a comprehensive and forward-looking sustainability and energy concept. The approximately 200,000-square-meter site is being consistently designed as a zero-emission facility that meets the highest sustainability criteria: Plans include an innovative energy infrastructure, green energy supply and storage in partnership with the city of Erlangen, and the extensive use of sustainable digital building technology solutions from Siemens. The new campus in Erlangen is being developed by Siemens Real Estate, the group's real estate company.

Strengthening Germany as a business location

Germany is the home market of Siemens AG and one of the world's most important locations for production, research, development, and employment. The technology company employs around 86,000 people in Germany, including approximately 38,500 in the Nuremberg Metropolitan Region. With its investments, the company is once again contributing to the development of the Nuremberg Metropolitan Region and the city of Erlangen, demonstrating its commitment to Bavaria as a high-tech location and, not least, investing in the future viability and innovative strength of Germany as an industrial location, in order to supply the entire world with its products from here.

As part of its global investment strategy of around two billion euros, Siemens had announced investments in the USA, China, and Southeast Asia, among other locations. Most recently, at the beginning of the week, the company announced the construction of its new headquarters in Spain, representing an investment of 160 million euros.

Source: Press release