Extended Metaverse platforms: Augmented Reality for trade fairs, in-house exhibitions & events and virtual showrooms

The concept of the metaverse has gained increasing attention in recent years, particularly as the potential future of online shopping and virtual events. An important aspect of the Metaverse is the concept of the “showroom,” which is a virtual environment in which products and services can be presented.

Particularly in the trade fair and event sector, the trade fair and event metaverse has established itself as a promising opportunity to offer exhibitors and visitors an interactive and immersive experience. In such a metaverse, exhibitors can showcase their products and services in a virtual environment that gives visitors a realistic idea of ​​how the products look and function in the real world.

However, the trade fair and event metaverse offers more than just the presentation of products and services. It also offers a variety of opportunities for interaction and networking, for example through virtual discussion forums, video chats or online presentations. Additionally, the Metaverse can serve as a platform for training and education by providing an immersive environment that allows participants to gain hands-on experience and network in a virtual environment.

The trade fair and event metaverse therefore offers a variety of advantages over conventional trade fairs and events. It allows exhibitors and visitors to participate from anywhere in the world, providing an interactive and immersive experience that allows products and services to be experienced in a realistic environment. In addition, the Metaverse offers a number of features that allow participants to be interactive and network, resulting in a more effective and efficient exchange of ideas and information.

The Meta Metaverse – Image: Xpert.Digital

The Meta Metaverse and the Industrial Metaverse are two different concepts that differ in their purpose and application.

The Meta Metaverse refers to a virtual world that can be shared by multiple users. It is a platform that allows users to explore a virtual world, interact and communicate with other users in real time. It is a place where users can play games, form social networks, trade virtual currencies and carry out many other activities. The Meta Metaverse is being developed by companies such as Meta (Facebook) and other major technology companies to enable broader and deeper integration of virtual and physical worlds.

In contrast, the Industrial Metaverse refers to the application of virtual worlds in industrial manufacturing and production. It is a platform that allows companies to use virtual worlds to optimize and improve production processes. It allows engineers and designers to work and experiment in a virtual environment to develop more effective and efficient production methods. The Industrial Metaverse is used by companies in the manufacturing sector, such as automobile manufacturers and aircraft manufacturers, to increase the productivity and efficiency of their production.

The Meta Metaverse is a platform for social activities and entertainment, while the Industrial Metaverse is a platform for industrial applications and production processes.

More about it here:

• Metaworse – Criticism of the Metaverse plans of major digital corporations and monopolists
• An industrial (B2B / business) metaverse platform / metaverse planner or configurator

The B2B Metaverse – Image: Xpert.Digital

The B2B Metaverse refers to a virtual world designed specifically for business applications. It is a platform that companies can use to conduct business meetings, training, virtual trade fairs, product presentations and other business activities. In the B2B Metaverse, companies can collaborate in a secure environment without the need for physical presence. It can also be used as a platform for virtual product development and testing to save time and costs.

In summary, the Meta Metaverse is aimed at social interaction and entertainment, while the B2B Metaverse is aimed at business applications and collaboration. The B2B Metaverse aims to help companies optimize their business processes and increase their productivity, while the Meta Metaverse primarily serves as a platform for social activities and entertainment.

Extended reality in mechanical engineering: VR simulator for construction machines & excavators with virtual reality - Image: Xpert.Digital

More about it here:

• Extended Reality in Mechanical Engineering: Komatsu Simulator for Construction Machinery & Excavators with Virtual Reality of XR Technology in the Metaverse

Extended Reality and Virtual Showrooms are the concept of the Metaverse platforms – Image: Xpert.Digital

The Business Metaverse is a concept that refers to the use of virtual and augmented reality technologies to provide an immersive and interactive experience for businesses and their customers. Virtual showrooms and augmented reality are two important pillars of the business metaverse, as they give companies the opportunity to present their products and services in new and engaging ways.

Virtual showrooms are digital spaces filled with a variety of products offered by companies. These spaces can be visited by customers to view, interact and purchase products from different perspectives. Virtual showrooms can either be completely virtual or contain a combination of virtual and real elements.

Augmented Reality (AR) is a technology that allows users to integrate digital content into the physical world. In terms of the business metaverse, companies can use AR to showcase their products and services in an interactive and engaging way. For example, by scanning a QR code on a product label or opening an AR app on their smartphone, customers can view additional information, images or videos about the product.

Virtual showrooms and augmented reality offer companies the opportunity to overcome the boundaries between the physical and digital worlds and offer their customers an immersive and engaging experience. By integrating technology into their business processes, companies can create new opportunities for growth and success.

In 2027, the data matrix code or QR code will replace the barcode

2D matrix code can be used for WebAR or WebXR (3D product presentation in augmented reality)!