Meta is betting everything on superintelligence: billions in investments, mega data centers, and a risky AI race

### Artificial Intelligence at Any Cost: Meta's Unprecedented Transformation into a Superintelligence ### From Social Media Giant to AI Pioneer: Meta's Risky Leap to Superintelligence ###

Why is Meta launching such a massive AI offensive?

Meta is undergoing one of the most ambitious corporate transformations in technological history. After years of focusing on social networks, CEO Mark Zuckerberg is now betting everything on one thing: artificial intelligence. But why is this shift so radical, and why is the company investing hundreds of billions of dollars in AI infrastructure?

The answer lies in competitive pressure. While OpenAI spearheaded the AI ​​revolution with ChatGPT, and Google countered with its powerful resources, Meta lagged significantly behind. Zuckerberg's own AI models, including the failed Behemoth project, couldn't keep up with the competition. The company realized that without a dominant position in AI development, it risked losing its future as a technology leader.

Zuckerberg clearly states the goal: Meta wants to create a “personal superintelligence for everyone in the world.” This vision goes far beyond conventional chatbots. It involves AI systems that surpass human intelligence in every respect and are intended to function as personal assistants. AR glasses, in particular, are expected to play a key role, as they offer the ideal interface between humans and AI.

The urgency of this transformation is also evident in Meta's current market position. Although the company generates billions with its social networks, it is still perceived on the stock market as an "advertising company with side projects." Zuckerberg wants to prove that Meta is a fully-fledged technology company of the future.

How much money is Meta actually investing in AI?

The scale of Meta's AI investments is staggering. The company plans to spend between $66 and $72 billion by 2025, with the majority of that going into AI infrastructure. This sum exceeds the gross domestic product of many countries and underscores the seriousness of Zuckerberg's ambitions.

As early as the second quarter of 2025, Meta invested $17 billion in data centers and AI chips alone. These massive expenditures are financed by booming advertising revenue, which increased by 22 percent to $47.5 billion during the same period. The company can afford these investments because its core business is thriving.

In addition to infrastructure investments, Meta secured $29 billion in external financing for further AI projects. This complex financing structure includes equity and loans from private financial institutions such as Pimco, Blue Owl Capital, Apollo Global Management, and KKR.

One particularly costly aspect is Meta's talent acquisition strategy. The company acquired a 49 percent stake in Scale AI for $14.3 billion, primarily to bring its CEO, Alexandr Wang, on board to lead its new superintelligence lab. This "reverse acquisition" demonstrates Meta's willingness to pay for top talent.

What data centers is Meta planning and how large will they be?

Meta's data center planning is reaching science fiction dimensions. The first multi-gigawatt center, named "Prometheus," is scheduled to go online in 2026 and will include approximately 500,000 Nvidia GB200/GB300 accelerators. By comparison, OpenAI's Stargate project plans for "only" 400,000 GPUs.

The even larger “Hyperion” project is planned to scale up to 5 gigawatts over several years. This plant in Louisiana would be as large as the center of Manhattan – roughly ten kilometers long and two kilometers wide. Its energy demand would be equivalent to the electricity consumption of ten million German households or four million US households.

More “Titan clusters” are planned, with one of them intended to cover a significant area of ​​Manhattan. These bombastic names – Prometheus, Hyperion, Titan – reflect Zuckerberg’s ambitions. In Greek mythology, Prometheus is the Titan who brought fire to humankind, while Hyperion is the god of light.

The scale of this is unprecedented in the technology sector. Meta aims to be the first company to operate an AI data center with more than one gigawatt of capacity. This infrastructure is intended not only to give Meta a competitive edge but also to attract further talent seeking access to unlimited computing power.

How aggressively does Meta recruit AI talent?

Meta's talent acquisition has reached a new level in Silicon Valley. The company is offering individual AI researchers compensation packages of up to $300 million over four years, with up to $100 million potentially paid out in the first year alone. In one extreme case, a candidate was reportedly offered $1.5 billion over six years.

Zuckerberg is personally leading this recruitment campaign. He contacts potential candidates directly via WhatsApp and invites them for interviews. He uses an internal list of the world's best AI talent, who typically share three characteristics: a PhD in a relevant AI field, experience in a leading lab, and contributions to significant AI advancements.

The strategy is showing success, but also setbacks. Meta has managed to recruit at least 50 new employees for its AI initiative, including 20 researchers from OpenAI and 13 from Google. Particularly valuable is Shengjia Zhao, one of the co-developers of ChatGPT, who now works as Chief AI Scientist at Meta.

But high salaries alone aren't always enough. Several prominent new hires left Meta after just a few weeks, including Ethan Knight and Avi Verma, who returned to OpenAI. One OpenAI employee dryly commented on Meta's offers: "That's about what they'd have to pay me to work for Meta."

Why did Meta suddenly stop all AI recruitment?

In August 2025, Meta unexpectedly imposed a complete hiring freeze on its AI department. This decision came after months of aggressive recruitment and costly talent acquisition. Even internal team transfers were blocked, and new hires are now only possible with the personal approval of Chief AI Officer Alexandr Wang.

Meta officially cites organizational reasons for the halt. The company wants to "create a solid structure for its new superintelligence endeavors" and consolidate the team internally. After the massive expansion, time is now needed for structuring and internal organization.

However, external factors also played a role in this decision. Shareholders criticized the unprecedentedly high personnel costs, and the broader tech sell-off heightened concerns about a potential AI bubble. OpenAI CEO Sam Altman publicly stated his belief that AI was in a bubble, which put additional pressure on all AI investments.

The internal situation at Meta was also tense. The superintelligence lab underwent several restructurings, leading to frustration among employees. One former employee described the rapid development as "too dynamic" and complained that his supervisor changed multiple times.

The hiring freeze marks the end of one of the most aggressive recruitment drives in technology history. Meta had spent hundreds of millions of dollars on talent in just a few months, without this leading to the hoped-for technological breakthroughs.

Here you will learn how your company can implement customized AI solutions quickly, securely, and without high entry barriers.

A Managed AI Platform is your all-round, worry-free package for artificial intelligence. Instead of dealing with complex technology, expensive infrastructure, and lengthy development processes, you receive a turnkey solution tailored to your needs from a specialized partner – often within a few days.

The key benefits at a glance:

⚡ Fast implementation: From idea to operational application in days, not months. We deliver practical solutions that create immediate value.

🔒 Maximum data security: Your sensitive data remains with you. We guarantee secure and compliant processing without sharing data with third parties.

💸 No financial risk: You only pay for results. High upfront investments in hardware, software, or personnel are completely eliminated.

🎯 Focus on your core business: Concentrate on what you do best. We handle the entire technical implementation, operation, and maintenance of your AI solution.

📈 Future-proof & Scalable: Your AI grows with you. We ensure ongoing optimization and scalability, and flexibly adapt the models to new requirements.

More about it here:

• The Managed AI Solution - Industrial AI Services: The key to competitiveness in the services, industrial and mechanical engineering sectors

How is the competition reacting to Meta's offensive?

OpenAI reacted particularly strongly to Meta's poaching attempts. Research chief Mark Chen described the situation internally as feeling "as if someone had broken into our house and stolen something." The company subsequently adjusted its compensation packages and developed new employee retention strategies.

CEO Sam Altman publicly attacked Meta's methods, calling them mercenary. "Missionaries will defeat mercenaries," he wrote in an internal memo, emphasizing his commitment to his company's visionary culture rather than purely financial incentives. Altman warned of "deep cultural problems" at Meta stemming from its focus on money.

Google, however, strategically used the situation to its advantage. Instead of merely reacting defensively, the company succeeded in winning Meta as a customer. Meta booked cloud services worth over $10 billion from Google for the next six years. This deal demonstrates that even competitors in the AI ​​field collaborate when it comes to infrastructure.

The entire industry is experiencing exploding salaries. According to industry experts, total compensation for mid- to senior research roles has nearly doubled since 2022. Microsoft's head of research, Peter Lee, compared the cost of a top-tier AI expert to that of an NFL quarterback.

Despite intense competition, many of the best talents remained loyal to their original employers. None of the OpenAI researchers who received the highest offers from Meta ultimately switched. This suggests that factors such as work culture, technological vision, and academic freedom are just as important as financial incentives.

What AI strategy is Meta pursuing in the long term?

Meta's long-term AI strategy differs fundamentally from its competitors. While other companies rely on centralized AI systems for business and research, Meta pursues a "personal superintelligence." This is intended to function as an individual companion in everyday life and engage with creativity, relationships, and cultural interests.

The strategy is based on four pillars. The newly established Meta Superintelligence Labs are divided into four specialized teams: the TBD Lab for large models, an AI product department, an infrastructure team, and a basic research group. This structure is designed to enable faster innovation and optimally coordinate different aspects of AI development.

A key difference from competitors is Meta's open-source approach. While OpenAI increasingly relies on closed models, Meta continues to make its AI developments freely available. The Llama language model is open source and can be used by developers worldwide. This strategy aims to position Meta as a trustworthy alternative.

AR glasses play a key role in Meta's vision. Zuckerberg sees them as the preferred interface for AI applications and predicts: "Anyone who doesn't wear AI glasses in the future will have a cognitive disadvantage." Meta has already invested $3.5 billion in the eyewear manufacturer EssilorLuxottica to realize this vision.

The integration of AI into existing platforms is already well advanced. Meta successfully uses AI for personalized content on Facebook and Instagram, resulting in a five percent increase in user engagement on Facebook and six percent on Instagram. The goal now is to take these successes to the next level.

How is Meta's offensive affecting the tech industry?

Meta's aggressive AI offensive is fundamentally changing the balance of power in the entire technology industry. The company, long considered a purely social media conglomerate, is now positioning itself as a serious competitor to established AI leaders like OpenAI and Google. This shift is forcing all players to strategically realign themselves.

Talent mobility in the AI ​​industry has reached a new level thanks to Meta's actions. Top researchers are now using chat groups on Slack and Discord to exchange information about job offers and coordinate negotiation strategies. This transparency is driving up salaries across the industry and creating a market that resembles professional sports more than the traditional technology sector.

The battle for computing resources is also intensifying. Meta's announcement that it plans to build multi-gigawatt data centers is forcing competitors to make similar investments. xAI is already planning data centers with 1.1 gigawatts of capacity, while OpenAI, with Project Stargate, is aiming for up to 1.2 gigawatts. This escalation is leading to an infrastructure arms race.

At the same time, unexpected collaborations are emerging. Meta's $10 billion deal with Google for cloud services demonstrates that even direct competitors work together when it comes to critical infrastructure. This pragmatism could set a new pattern for the industry, where companies compete in some areas and cooperate in others.

The impact on smaller companies is already being felt. Startups are struggling to compete with the astronomical salaries offered by tech giants, leading to a concentration of talent among a few large players. This could hamper innovation in the industry in the long run if only the largest companies have access to top talent.

What risks does Meta's multi-billion dollar bet entail?

Meta's AI offensive carries significant risks that could jeopardize the entire company. The biggest risk lies in the sheer scale of the investments. With planned expenditures exceeding $70 billion for 2025 alone, Meta is betting a huge portion of its resources on an uncertain future. Should the anticipated AI breakthroughs fail to materialize, this could financially destabilize the company.

Dependence on external factors is another critical risk. Meta's AI strategy relies heavily on Nvidia chips, whose availability and prices the company cannot control. Supply bottlenecks or geopolitical tensions could jeopardize the entire strategy. Furthermore, the energy demands of the planned data centers are so high that Meta is considering building its own nuclear power plants.

Internal tensions threaten the company's cohesion. The preferential treatment of newly hired AI experts over long-term employees is leading to frustration and departures. Prominent researchers like Joelle Pineau have already left for competitors, and the restructuring is creating uncertainty throughout the company.

Regulatory risks are increasing, particularly in Europe. The EU Commission is already considering restrictions on personalized advertising, which could threaten Meta's core business. Additional AI regulations could complicate the development and deployment of Meta's superintelligence models.

The technological challenges are immense. Despite billions in investment, it's unclear whether Meta can actually develop superintelligence. The failed Behemoth project demonstrates that money alone doesn't automatically lead to technological breakthroughs. The competition, especially OpenAI, has a significant head start that could be difficult to overcome.

Will Meta be able to achieve his goals?

The prospects for Meta's AI initiative are mixed and depend on several critical factors. On the positive side, the company has the financial resources to invest for the long term. Booming advertising revenues of over $47 billion per quarter provide Meta with the necessary financial stability.

Meta's open-source strategy could prove to be a decisive advantage. While other companies are increasingly isolating their AI models, Meta focuses on transparency and community development. This strategy could enable broader adoption and faster innovation, as developers worldwide can contribute to improving the models.

Integration into existing platforms has already been successful. Meta is already effectively using AI for content recommendations and has measurably increased user engagement. This proven application of AI demonstrates that the company is indeed capable of successfully implementing the technology.

However, significant challenges stand in the way. The hiring freeze and the departure of researchers point to internal problems. The frequent restructuring and the failure of the Behemoth project raise doubts about its operational capability.

The competition is fierce. OpenAI, Google, and other companies are also investing billions in AI research and, in some cases, have a significant technological lead. Meta's success depends on whether the company can close this gap while simultaneously realizing its own vision of a personal superintelligence.

Time will tell whether Zuckerberg's billion-dollar gamble pays off. The next two to three years will be crucial in assessing whether Meta can truly become a leading AI company or whether the massive investment will go down in corporate history as a costly failure.

Ki-Gamechanger: The most flexible AI platform-tailor-made solutions that reduce costs, improve their decisions and increase efficiency

Independent AI platform: Integrates all relevant company data sources

• Fast AI integration: tailor-made AI solutions for companies in hours or days instead of months
• Flexible infrastructure: cloud-based or hosting in your own data center (Germany, Europe, free choice of location)

• Highest data security: Use in law firms is the safe evidence
• Use across a wide variety of company data sources
• Choice of your own or various AI models (DE, EU, USA, CN)

More about it here:

• Independent AI platforms vs. hyperscalers: Which solution is right for you?

☑️ SME support in strategy, consulting, planning and implementation

☑️ Creation or realignment of the AI ​​strategy

☑️ Pioneer Business Development

 

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

 

 

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus