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Artificial intelligence | Marketing tactics of American companies with AI Angstmacherei

Artificial intelligence | Marketing tactics of American companies with AI Angstmacherei

Artificial Intelligence | Marketing tactics of American companies using AI fear-mongering – Image: Xpert.Digital

Criticism of AI fear-mongering

Marketing tactics of American companies

Arthur MenschThe 31-year-old French mathematician and co-founder of Mistral AI is considered Europe's greatest hope in the field of artificial intelligence. Born on July 17, 1992, in Sèvres near Paris, he worked forMensch three years at DeepMind, Google's AI lab, before founding Mistral AI in 2023 together with Guillaume Lample and Timothée Lacroix.

The startup has achieved a valuation of $6.2 billion at a remarkable pace and raised approximately $1.2 billion in funding. Mistral AI develops open-source language models and positions itself as a European alternative to American AI giants like OpenAI.

MenschHe puts forward a controversial thesis: that widespread fears about artificial intelligence are deliberately stoked marketing strategies by American tech companies. He argues that CEOs use their warnings about AI risks to position themselves as the only trustworthy providers and to gain regulatory advantages.

This view is supported by observations that the same companies warning of AI dangers simultaneously earn billions from selling AI technologies. The strategy could aim to eliminate smaller competitors through strict regulations that only large corporations can afford.

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The “messianic approach” of Silicon Valley

MenschHe is particularly critical of what he sees as the “messianic approach” of Silicon Valley companies. He claims they are trying to develop AI systems that are “intelligent in every area and will replace us everywhere.” He is referring to the concept of Artificial General Intelligence (AGI), which he fundamentally questions.

The Mistral CEO sees the AGI rhetoric as an attempt to “create God” and describes himself as a “strong atheist” who therefore does not believe in AGI. These religious aspects of AI development are also discussed as problematic in research, as they can lead to unrealistic expectations and fears.

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The reality of AI technology

Control and autonomy

A central point ofMensch argument is that AI systems are not autonomous. The technology remains under the control of those who possess the relevant technological know-how. This assessment is supported by current research, which shows that despite their capabilities, AI systems still depend on human control and monitoring.

AI as a tool for increasing productivity

MenschAI systems are primarily seen as tools for increasing human productivity and creativity. Language models are today what search engines were in the 1990s – technologies that initially seemed incomprehensible but have become indispensable over time.

The education initiative: AI for the next generation

Schools and universities in focus

Mistral AI invests significantly in educational initiatives and is very active in schools and universities. This strategy reflects the understanding that 14-year-olds are already working with AI. Studies confirm this trend: 79 percent of British teenagers aged 13 to 17 already use generative AI tools.

In Germany, studies show that 57 percent of people aged 14 and over have already had experience with generative AI. Educational institutions are increasingly developing AI-supported learning assistants and integrating AI skills into their curricula.

The AI ​​generation

Generation Z is proving particularly receptive to AI technologies. While adults over 16 are more reserved (31 percent usage), young people readily use tools like ChatGPT or Snapchat's My AI. This development supports the theoryArthur Mensch that, much like the internet in the 1990s, AI technologies are initially adopted by the younger generation.

Europe's position in the global AI competition

Challenges of EU regulation

Europe faces the challenge of reconciling innovative AI development with the stringent AI Act. While some experts see the regulation as a hindrance to development, others argue that it could give European companies a competitive advantage.

Mistral AI benefits from France's supportive stance towards open-source AI development. The company has partnered with Microsoft, granting it access to Azure infrastructure and opening up new commercial opportunities.

Develop European alternatives

Alongside Mistral AI, other European AI companies like Aleph Alpha from Germany and NXAI are emerging, demonstrating that Europe can compete in the AI ​​arena. However, experts are calling for significantly higher investments – up to €100 billion over the next ten years – to build a dedicated European AI infrastructure.

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A pragmatic approach to AI development

His critique ofArthur Mensch “AI fear-mongering” raises important questions about the motivations behind public AI discourse. His emphasis on the practical applicability of AI technologies and the need to introduce them to the next generation offers an alternative narrative to apocalyptic scenarios.

The development of Mistral AI into one of the most valuable European startups demonstrates that Europe is indeed capable of competing in the global AI race. The crucial question will be whether European companies and regulators can find a way to foster innovation without neglecting legitimate security concerns.

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