Business digitization – digitization of companies

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The Internet and digital platforms play a key role in the perception and market presence of small and medium-sized businesses as well as in consumers' purchasing decisions. As consumers turn to digital media to search for products and services, companies are already recognizing and exploiting this opportunity in the digital environment. In 2016, about 45 percent of small and medium-sized businesses in the U.S. believed that a digital presence was very important to their companies, and about 43 percent said it was important. According to 77 percent of small and medium-sized business owners, a digital presence helps attract customers. About 63 percent of them said that a digital presence could also improve the company's image. In the future, almost 60 percent of small and medium-sized business owners plan to invest in a new website or improve the existing one. As of 2016, around 45 percent of small and medium-sized business owners intend to invest in social media marketing for their digital future.

Integrating emerging technologies into organizations worldwide from 2020

Social media is in fact one of the main investments made by many brands and companies. In 2016, about 97 percent of Fortune 500 companies were on LinkedIn, about 86 percent had an active Twitter account, and 84 percent reported being on Facebook. It was found that 67 percent of Fortune 500 companies also have a YouTube account. Blogs are also part of some companies' digital strategies. About 36 percent of Fortune 500 companies had a public blog, an increase from 2012, when only 28 percent of companies had a blog. This proportion is significantly higher among the top 200 Fortune companies; Around 50 percent of these companies had a public company blog in 2016.

Which digital areas do you want to invest in in the future?

In addition to brand building and customer acquisition, social media also helps companies find talent. Online recruiting is an important part of their use of digital media. About 92 percent of companies and recruiters in the U.S. used social media to recruit candidates in 2015. LinkedIn is by far the most used social network for recruiting, according to HR professionals in the US. Around 87 percent of HR managers said they use this platform for recruiting. For comparison, around 43 percent of HR managers turned to Facebook for recruiting purposes. LinkedIn is also considered by recruiters to be the most effective social network for hiring candidates, as approximately 73 percent of hiring managers have successfully hired candidates through this social network. American hiring managers are also experimenting with mobile recruiting features aimed at smartphone users; 39 percent of HR managers said they optimize career websites for mobile users.

Digitization of companies – Business digitization

Important note: The PDF is password protected.
Please get in contact with me. Of course, the PDF is free of charge. Important note: The PDF is password protected. Please contact me. Of course the PDF is free of charge.

English version – To view the PDF, please click on the image below.
English Version – To view the PDF, please click on the image below.