Mechanical engineering & augmented reality: Large systems and machines in pocket size

Companies in the plant and mechanical engineering sector know only too well the problem of clearly presenting their large-sized products to customers and interested parties. Until now, brochures or image films had to be used for discussions in order to introduce the target group to your own product range in an informative and appealing way. But the more extensive your offer, the more difficult it is to convince your conversation partner of your services under these conditions. The proverbial “size does matter” of large systems quickly becomes a boomerang, which can sometimes massively reduce the sales teams’ position and sales opportunities.

However, thanks to digital transformation and the development of increasingly powerful extended and augmented reality, this has been over for some time. Virtually augmented realities also enable manufacturers of very large products to present them virtually in pocket size. In this way, they are able to realistically present even football field-sized systems from all perspectives in 3D at a much lower cost than with physical models or presentations in 1-to-1 format. The realistic impression is also increased because you can zoom in as close as you want to objects in order to view even the smallest functions and components in detail - and all of this with just a slight swipe movement on the display of a smartphone or tablet. By displaying a wide variety of content, products that require explanation can be presented in just a few words and all the more clearly. The optional addition of videos, sounds and graphics also offers endless potential to impress and delight users.

Once interest has been aroused, this makes sales's task with customers much easier. This is not the only reason why more and more mechanical engineers are turning to AR (augmented reality) tools when it comes to presenting themselves in an innovative and at the same time visually unique light. Another advantage of the virtual world of experience is that it can be implemented at easily calculable conditions, is scalable to other offers and levels and can be used completely independent of location and time. This means that users can often save considerable travel and presentation costs by sending the AR project that has already been tailored to a customer in advance via email or app download so that they can become virtually familiar with the respective product in their own company environment. In addition, the time savings are enormous: instead of time-consuming and costly construction and transport of physical models, the AR simulation is immediately ready for use anywhere in the world.

Our partners in the world of XR technology such as extended and augmented reality make this short step possible. We offer AR solutions that seamlessly implement all the advantages of augmented product reality for companies in a wide range of industries. Users do not need any complex in-house IT because we take care of all the technical work, so that manufacturers only have to provide 3D or CAD data of their machines and systems as well as accompanying content. There is also no need for extensive training for service and sales teams or extensive operating instructions for end customers, because our solutions work intuitively, so that even users with less technical savvy can quickly find their way around the visual AR world.

Augmented Reality Apps Examples

In addition to allowing the customer to engage more intensively with the project, the interactive AR elements make communication with the manufacturer much easier. This means you can immediately get in touch with a competent contact person in the company with just one click. In addition, marketing campaigns can be implemented cost-effectively from the simulations and then made available to an unlimited number of users directly via app or browser-based. This also clearly demonstrates the positive cost-benefit balance of AR technology.

Trade fair solution 4.0 with Pocket Booth - Pocket Booth's innovative app for your pocket makes it possible for companies to easily implement a digital trade fair presence

The practical apps are also ideal for use at trade fairs. Manufacturers of large machines or planners of entire systems in particular can lament the limited space available even at industrial trade fairs. In many cases, the spacious units are simply too large to be presented live at the trade fair stand. And even if this is possible, there are significant costs and time required for transport, construction and the oversized stand, which are often difficult to justify to internal controllers.

Apps like Pocket Booth remedy this problem because they allow exhibitors to present large systems using AR on the display of a smartphone. The virtual environment created in the app developed offers users the interactive opportunity to get to know products of all shapes and sizes in detail and with all relevant data. In this way, the stand staff can also realistically demonstrate to trade fair visitors the non-physical offering in 3D. The visual worlds created thereby provide potential customers with an aha experience that even a spectacular trade fair appearance can hardly deliver.

Suitable for:

• The 10+ X benefits of Pocket Booth's virtual trade show appearance

• How to get started in the virtual world of trade fairs – with a white paper to download
• How do you organize a trade fair appearance in 2022?

• Smartview: Product photo 4.0 / Product image 4.0 – With video and WebAR example!