the Federal Statistical Office , 23 percent of companies in Germany sell goods or services via online channels. Companies active in e-commerce generate the majority of their revenue through sales via their own websites or apps; 18 percent are generated via online marketplaces. According to the Statista Digital Market Outlook, every online shopper in Germany will spend 1,134 euros online this year. The three online shops with the highest sales in this country are Amazon, Otto and Zalando.