In Germany alone, over 50 million people use apps like WhatsApp every day. WhatsApp is also becoming increasingly important for businesses as a content marketing channel. But how do you achieve the best possible performance in messenger marketing? When is the right time to send out WhatsApp newsletters? What content should be shared, in what format, and how frequently? MessengerPeople has compiled the seven most important tips for successful content marketing on WhatsApp and similar platforms. For example, 95 percent of companies address their WhatsApp fans and followers informally. You can find further tips in the infographic, the content of which was developed as part of the comprehensive MessengerPeople study in 2018
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